Andy Beal's SES Chicago presentation on ghostblogging.

1. By
@andybeal

2. A
long
time
ago
in
a
galaxy
far,
far
away...

3. The
Good
Side
 Takes
work
 Earns
respect
 You
learn
as
you
write
 Clean
conscience
 May
or
may
not
get
a
lightsaber!

4. Necessity
 Occasional
fill-­‐in
 Keep
the
same
style
 No
need
to
reveal
 Just
don’t
push
your
luck!

5. Inevitable
 Less
than
eloquent
 C3PO
on
behalf
of...
 Post
occasionally
 Disclosure
page
 Buck
stops
here!

6. Supporting
Role
 Just
give
me
the
links!
 Disposable
 Will
only
ever
be
a
stormtrooper
 Stay
behind
the
mask
 You
may
get
shot!

7. The
Dark
Side
 The
Emperor
is
busy
 Minimal
risk
 Spread
workload
 Chance
to
redeem
yourself

8. The
Reveal
 You
don’t
know
what
“you”
said
 Risk
your
reputation
 Ex-­‐employee’s
revenge
 Plan
for
when
you’re
outed

9. Sometimes
it
doesn’t
matter...

10. End
Credits
 andy@marketingpilgrim.com
 Trackur.com
 MarketingPilgrim.com
 AndyBeal.com
 Twitter.com/andybeal