The document provides summaries of several creative projects and products including: - Energy parasites that harvest energy from electromagnetic fields to recharge batteries. - Burberry's personalized scannable tags that allow customers to access stories about their purchased products. - Bitponics, a system that facilitates urban farming through monitoring plants and providing reminders via an app. - Teemo, a gamified fitness app that offers social missions and exercises to complete with friends.

1. CREATIVE
FOOD Andrew
Millar
MARCH
2013
A
mixed
bag
of
stuff
we
like
for
you
to
feed
on

2. On the menu:
ENEGY PARASITES •
BURBERRY SCANNABLE
TAGS • BITPONICS • TEEMO •
WINDOWS OF NEW YORK •
LULLABY FACTORY • A MILLION TIMES
MARCH 2013
FACEBOOK DEMOCRACY? • AVOID THE
SHOPPING CROWD • SHARETAPES •
DODO MAGAZINE • ADIDAS
INTERACTIVE FASHION WEEK
• ADIDAS ARCHIVE •
AUTOMATIC
CREATIVE
FOOD:
MARCH
2013

3. Energy Parasites
Energy
parasites
look
to
repurpose
wasted
energy
and
apply
it
in
new
applicaOons.
This
parOcular
product
harvests
energy
from
electromagneOc
fields
in
order
to
recharge
baHeries.
Such
fields
can
be
found
around
power
supplies,
mobile
phones
and
coffee
machines.
The
current
applicaOon
is
preHy
interesOng,
however
the
opportuniOes
for
these
devices
are
very
exciOng
when
you
consider
embedding
the
technology
in
products
such
as
mobile
phones.
hHp://popupcity.net/2013/02/parasite-­‐energy-­‐harvesters-­‐
turn-­‐the-­‐city-­‐into-­‐a-­‐power-­‐plant/
CREATIVE
FOOD:
MARCH
2013

4. Burberry:
Scannable Tags
Burberry
have
created
a
personalised
brand
experience
that
reveal
the
story
behind
the
consumer’s
purchased
item.
The
‘Made
To
Order’
range
features
a
personalised
name
plate
embedded
with
technology
similar
to
RFID
tags.
Customers
can
then
view
the
story
behind
their
product,
which
is
acOvated
in-­‐store
or
using
a
smart
phone.
hHp://www.psS.com/2013/02/burberry-­‐scannable-­‐
tags.html
CREATIVE
FOOD:
MARCH
2013

5. Bitponics
Bitponics
is
a
product-­‐service
system
that
facilitates
urban
farming
by
making
it
convenient
and
manageable.
Push
noOficaOons
from
the
accompanying
app
provides
helpful
reminders
-­‐
no
more
returning
home
to
withered
and
dead
plants.
Plants
are
monitored
using
the
‘Bitponics
Base
StaOon’
which
collates
data
to
be
accessed
remotely
using
a
digital
device.
A
social
layer
allows
user
to
share
photos
and
provide
feedback
to
the
wider
Bitponics
community.
hHp://www.bitponics.com/
CREATIVE
FOOD:
MARCH
2013

6. Teemo
Teemo
offers
a
gamified
and
socialised
service
that
helps
user’s
exercise
anyOme,
anywhere.
The
user
selects
missions
to
achieve
(ie.
Climb
Everest)
in
which
they
complete
specially
designed
exercises
for
their
present
scenario.
Missions
can
be
socialised
with
friends,
who
can
join
in
or
simply
provide
support.
The
app
moves
beyond
convenOonal
point
and
leaderboard
schemes
associated
with
gamificaOon,
by
fostering
supporOve
connecOons
with
friends
and
family.
hHp://goteemo.com/
CREATIVE
FOOD:
MARCH
2013

7. Windows of
New York
A
weekly
blog
that
collects
illustraOons
of
New
York’s
windows,
along
with
the
original
address.
A
simple
yet
beauOful
collecOon
of
work,
that
provides
a
poignant
point
of
view
on
New
York.
hHp://windowsofnewyork.com/
CREATIVE
FOOD:
MARCH
2013

8. Lullaby Factory
A
fantasy
landscape
installed
at
Great
Ormond
Street
Hospital,
allowing
visitors
and
staff
to
explore
a
curious
world
around
them.
Pipe
instruments
intermiHently
release
calming
sounds
around
the
hospital
grounds,
and
listening
posts
offer
the
opportunity
to
listen
to
the
outside
world.
The
installaOon
transforms
the
façade
of
the
building
into
an
interacOve
experience,
offering
escapism
and
fun.
hHp://www.studioweave.com/projects/the-­‐lullaby-­‐factory/
#.UTRnpxn-­‐M18
CREATIVE
FOOD:
MARCH
2013

9. A Million Times
InstallaOon
that
displays
Ome
in
the
form
of
a
series
of
analogue
clocks
-­‐
programmed
using
an
iPad
–
which
sync
together
to
form
visual
numbering.
hHp://www.itsnicethat.com/arOcles/humans-­‐since-­‐1982-­‐a-­‐
million-­‐Omes
CREATIVE
FOOD:
MARCH
2013

10. The rise of
Facebook
democracy?
Local
government
in
Helsinki
used
a
Facebook
‘like’
mechanism
to
test
public
opinion
for
a
government
funded
Guggenheim
Museum
proposal.
Unlike
Facebook,
there
was
inclusion
of
a
‘dislike’
buHon
to
give
voice
to
the
opposiOon.
Most
importantly,
the
voOng
mechanic
invites
people
to
engage
with
local
issues
that
affect
their
community.
However,
if
such
systems
developed
and
were
to
be
officially
adopted
by
Facebook,
there
is
danger
that
the
social
network
will
have
too
much
informaOon
surrounding
users.
popupcity.net/2013/02/crowdsourced-­‐urbanism-­‐in-­‐
helsinki-­‐the-­‐rise-­‐of-­‐facebook-­‐democracy/
CREATIVE
FOOD:
MARCH
2013

11. Avoid the
shopping crowds
‘Avoid
the
shopping
crowds’
aggregates
check-­‐ins,
photo
uploads,
hashtags
and
other
locaOon
based
social
media
interacOons.
The
collected
data
is
translated
to
esOmate
the
congesOon
in
popular
shopping
areas
in
Amsterdam.
This
demonstrates
a
case
of
‘anO-­‐social’
media
movement
in
which
data
becomes
a
useful
tool
for
visitors.
hHp://avoidtheshoppingcrowds.com/
CREATIVE
FOOD:
MARCH
2013

12. Sharetapes
Sharetapes
offers
a
cool
service
that
brings
back
the
sharing
of
‘mixtapes’
–
a
nostalgic
interacOon
we
have
almost
forgoHen.
Users
purchase
card
'mixtapes’
that
can
be
shared,
in
which
SpoOfy
playlists
are
acOvated
using
NFC
technology
or
by
scanning
a
QR
code.
hHp://www.sharetapes.com/
CREATIVE
FOOD:
MARCH
2013

13. Dodo Magazine
New
digital
magazine
Dodo
has
created
a
treasure
hunt
campaign
in
which
users
collaborate
to
find
the
first
and
only
printed
copy.
Finding
the
hidden
magazine
acOvates
the
digital
ediOon
for
download.
The
campaign
launches
on
the
5th
April,
so
definitely
one
to
keep
an
eye
on
for
developments.
hHp://www.dodomagazine.com/
CREATIVE
FOOD:
MARCH
2013

14. Adidas:
Interactive
Fashion Week
During
New
York
Fashion
Week,
adidas
launched
an
integrated
campaign
for
their
new
Y-­‐3
range.
The
launch
was
teased
through
owned
and
social
channels,
driving
anOcipaOon
for
the
interacOve
mulO
screen
event.
Users
could
stream
the
launch
event
live,
choosing
their
own
camera
over
mulOple
devices,
in
which
featured
items
and
looks
could
be
automaOcally
added
to
Pinterest
boards.
hHp://www.psS.com/2013/02/adidas-­‐interacOve-­‐fashion-­‐
week.html
CREATIVE
FOOD:
MARCH
2013

15. Adidas: Archive
Adidas
have
created
an
online
interacOve
archive
that
celebrates
their
rich
brand
history
in
the
form
of
a
digital
museum.
Visitors
can
create
products
to
create
their
own
private
exhibiOon,
immersing
themselves
into
adidas’
heritage.
hHps://www.adidas-­‐archive.org/#/home
CREATIVE
FOOD:
MARCH
2013

16. Automatic
Cars
can
alienate
users
when
compared
to
the
informaOon
we
are
exposed
to
by
our
smartphones.
Basic
informaOon
is
represented
using
a
series
of
lights
placed
on
the
dashboard.
AutomaOc
works
with
a
smart
device
which
plugs
into
a
car
data
port,
synchronised
with
a
mobile
app.
Data
is
translated
to
become
relevant
to
the
the
user,
represenOng
informaOon
using
a
series
of
clear
diagrams,
telling
us
more
about
our
vehicles
and
driving
habits
than
ever
before.
In
the
case
of
an
accident,
the
‘Crash
Alert’
service
provides
an
automaOc
emergency
response
–
potenOally
saving
the
life
of
the
user.
hHp://www.automaOc.com/
CREATIVE
FOOD:
MARCH
2013

17. COME
AGAIN
SOON
CREATIVE
FOOD:
MARCH
2013