We are launching a new product in the area of Marketing Metrics. With this dashboard you can segment your marketing data by channel and calculate the ROI.
2. The Pain
Effective and Efficient marketing channels?
Conversion Rates?
Customer Life Time Value?
Take Rate?
Retention Rate?
Churn?
Cost per Sale?
Return on Marketing Investment (ROMI)?
Return on Investment (ROI)?
“Measurement is like laundry. The
longer you wait to do it, the more
it piles up.”
Amber Naslund
3. The Solution
Measures
Segments
Metrics
Analysis
Dashboard
"You can't manage what you can't measure.“
Peter Drucker
5. Team
Jeff Nelson
-M.B.A.
-Website Analytics
-Metrics Consultant
-Data Architect
-Online Strategist
Joanne O’Connell
-M.A.
-Market Research
-Metrics Consultant
-Data Architect
Bill Bergh
-Brand Consultant
-Relationship Builder
-Marketing Executive
Damon James
-Online Strategist
-Website Developer
Nicholette Freele
-Social Media Guru
-Data Analyst
-Fashion Setter
“In God we trust. All others bring data.”
Edwards Deming
6.
7.
8.
9.
10. Sources
Google Analytics
Visits, Duration, % New Visits, Bounce Rates, Goals
Google AdWords
Impressions, Clicks, Conversions, Costs
3rd Party Measures
Marketing Grader, Google PR, Alexa, SEMRush
Company Marketing Costs
Direct, Organic, Paid, Referrals, eNewsletters, Traditional
Company Sales Data
Prospects, Offers, Sales Volumes
Company Financial Data
Revenues, COGS, Gross Margin, Net Income
“If content is King, then conversion
is Queen.”
John Munsell
12. Features
Dashboard – store and analyze monthly data
Measures Pyramid – gather measures
Acquisition Funnel – segment by marketing channel
Metrics Inventory – analyze effectiveness and efficiencies
Targets – improve outcomes
KPIs – monitor trends and outcomes
Recommendations – action plans and responsibilities
“Never let your campaigns
write cheques that your
website can’t cash.”
Avinash Kaushik
13. Benefits
Compare All Marketing Channels to specific channels
Calculate Acquisition and Retention metrics
Calculate metrics for Efficiency and Effectiveness
Calculate ROI and ROMI for each channel
Monitor Leading Indicators for industry, competitors, and company
Select and monitor KPIs
Develop Recommendations for improvement
“Done is better than perfect.”
Facebook
14. Pricing
*6 month minimum
Per Month* 5 Channels 10 Channels
Basic Dashboard $395 $795
We Add Measures $95 $195
Analysis and Recommendations $295 $495
Training $195 $395
Customization Custom Quote