Frying Pan workshop on introduction to INtegrated Marketing cours details

1. INTRODUCTION TO
WORKSHOP
INTEGRATED
MARKETING

2. WHO
FRYING PAN ACADEMY IS A TWO YEAR OLD INITIATIVE
THAT IS BASED ON EXPERIENTIAL LEARNING
MORE THAN 100 WORKSHOPS CONDUCTED AT
CORPORATE & ACADEMIC LEVEL
THE FOCUS IS ON EXPERIENTIAL OR ON JOB BASED OR
ON PROJECT BASED LEARNING APPROACH

3. WHAT
INTRODUCTION TO INTEGRATED MARKETING
WORKSHOP GIVES A HOLISTIC VIEW OF HOW TO
INCORPORATE DIGITAL INTO TRADITIONAL MARKETING
THE SESSION WILL HAVE A 90 MINUTE CLASSROOM
SESSION FOLLOWED BY A 90 MINUTE LIVE WORKSHOP

4. MODULES
1. INTRODUCTION TO INTEGRATED MARKETING
• Strategies in integrated marketing
• Aligning business objectives
• Case studies
2. INTRODUCTION TO DIGITAL MARKETING
• How to measure success
• Creating optimised campaigns
3. INTRODUCTION TO SOCIAL MEDIA
• What is social media
• Increasing traffic Vs Brand awareness
• Case studies
4. INTRODUCTION TO ONLINE PR
5. INTRODUCTION TO ANALYTICAL TOOLS
6. INTRODUCTION TO MOBILE MARKETING
• Mobile Apps & domain introduction
• Case studies
7. PLANNING A CAMPAIGN
8. CAMPAIGN BRIEF & LIVE TEAM PRESENTATION
• Team works on live project
• Presents an integrated plan basis brief
9. INTRODUCTION TO HAPPINESS MARKETING
10.Q&A

5. CONTACT
ANDRINE MENDEZ
MAIL@ANDRINEMENDEZ.COM
Watch the promo here : http://youtu.be/hIJNO4xw2-0