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In-depth analysis of download volumes and monetization challenges in the Google Android Market
- 1. In-depth view on download volumes in the Google Android Market
Apple App Store for iPad
IPAD
Apple App Store for iPhone
IPHONE
Apple Mac App Store
MAC
BlackBerry App World
GetJar
Google Android Market
Nokia Ovi Store
Palm App Catalog
Windows Phone 7 Marketplace
Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled
with equally fragmented information and statistics.
Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown
since that time that they are the way forward for content distribution. The app store model offers an
enormous opportunity for developers to get their content out and dramatically improves content discovery
by consumers. However, the mobile market has long been characterized by fragmentation, which is
also displayed in the wide range of mobile application stores that were launched from 2009 on.
Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com
Distimo ©2011, some rights reserved
- 2. Distimo Publication - May 2011
NEW AND NOTEWORTHY
This publication covers the Apple App Store for iPad, Apple App Store for iPhone, Apple
Mac App Store, BlackBerry App World, GetJar, Google Android Market, Nokia Ovi Store,
Palm App Catalog, and Windows Phone 7 Marketplace.
The major findings are:
• 96 applications have been downloaded more than 5 million times in the Google
Android Market. Google Maps is the only application with more than 50 million
downloads in the Google Android Market, making it the all-time most popular
application in this store.
• 20% of all free applications and 80% of all paid applications have been downloaded
less than 100 times in the Google Android Market worldwide to date.
• It is more challenging for developers in the Google Android Market than in the Apple
App Store to monetize using a one-off fee monetization model. We found that only
two paid applications have been downloaded more than half a million times in the
Google Android Market worldwide to date, while six paid applications in the Apple
App Store for iPhone generate the same number of downloads within a two month
timeframe in the United States alone.
• Looking at just games, there are five games in Google Android Market with over
250,000 downloads worldwide. In the Apple App Store for iPhone ten games
generated more than 250,000 downloads in the United States alone in two months.
• The refresh rate of top application charts is significantly higher in the Apple App
Store for iPhone than in the Google Andoid Market. During the month of April, there
were 94 distinct applications with a top 10 (free or paid) position in the Apple App
Store for iPhone in the US; there were only 26 distinct applications that reached a
top 10 position in the Google Android Market.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 3. Distimo Publication - May 2011
PROPORTION OF FREE APPLICATIONS PER DOWNLOAD TIER
50,000- ≥500,000 <100
499,999 1.0% 19.6%
5.6%
1,000-49,999
41.6% 100-999
32.2%
Last month we released a Distimo Publication, which reported on the rapid growth of
the number of available applications in the Google Android Market. This month we take
an extensive look into the download volumes of the Google Android Market. With this
analysis we will try to find out whether all this content that is available in the Google
Android Market is interesting for consumers.
The graph shows the worldwide total downloads of all applications that were available in
the Google Android Market between April 1 – May 19 in the United States. The download
tiers above show the proportion of applications that were downloaded worldwide
between these intervals. The figures reveal that the majority (51.8%) of free applications
have been downloaded less than 1,000 times to date. Almost a fifth (19.6%) of all free
applications have been downloaded less than 100 times.
A selection of free applications are downloaded more than five million times: 69 free
applications have been downloaded between 5,000,000 and 10,000,000 times and 26
free applications have been downloaded between 10,000,000 and 50,000,000 times.
There is only one application that has been downloaded more than 50,000,000 times:
Google Maps is the all-time most successful free application in the Google Android
Market.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 4. Distimo Publication - May 2011
PROPORTION OF PAID APPLICATIONS PER DOWNLOAD TIER
1,000-49,999 ≥50,000
4.5% 0.1%
100-999
16.1%
<100
79.3%
Looking at paid applications in the Google Android Market, downloads are significantly
lower than they are for free applications. The percentage of all free applications that
have been downloaded less than 100 times is 24.8%, and the percentage of paid
applications that have been downloaded less than 100 times worldwide is 79.3%. These
figures reveal how challenging it is for Android developers to monetize applications in
the Google Android Market using a one-off fee monetization model. This may be one
of the reasons why the majority of the applications are free in Google Android Market
(in contrast to the Apple App Store, for example), and may also be why developers have
turned to advertising to monetize their applications. Angry Birds is probably the best
known example of this. All of the Angry Birds series in the Google Android Market are
free and feature ads, while in the Apple App Store, these same applications are all paid
applications with far fewer ads. As Rovio CEO Peter Vesterbacka says about using free
applications with ads instead of paid for applications in Google Android Market: “we’re
very happy with the monetization that it provides us with.”1
1. http://www.youtube.com/watch?v=DpLRQy5cNIc, November 26 2011
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 5. Distimo Publication - May 2011
It is interesting to note that paid applications have a higher chance to reach high
download volumes in the Apple App Store for iPhone than in the Google Android Market.
We have estimated that in March and April together, six paid applications have
generated more than 500,000 downloads each in just the United States in the Apple
App Store for iPhone. In the Google Android Market however, only two paid applications
have exceeded more than 500,000 downloads (but under 1 million) worldwide to date:
Beautiful Widgets and Robo Defense. Hence, the possibility to generating over 500,000
paid downloads is a real possibility for more applications in the Apple App Store than
in the Google Android Market.
Just as with all applications, paid games also generate more downloads in the Apple
App Store for iPhone than in the Google Android Market. There are five games in Google
Android Market with over 250,000 downloads worldwide. In the Apple App Store for
iPhone ten games generated more than 250,000 downloads in the United States alone
in two months.
Google’s Android platform manager Eric Chu indicated he was “not happy” with the
sales in Android Market.2 However, the recent introduction of in-app billing should give
developers more opportunities to monetize applications. The improvement of discovery
of applications in Google Android Market was another one of the plans Chu mentioned
to improve monetization with one-off paid applications. On the next page we will go
into more detail about application discovery.
2. http://blogs.forbes.com/oliverchiang/2011/01/25/unhappy-with-slow-growth-of-android-app-
purchases-google-talks-2011-roadmap/
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 6. Distimo Publication - May 2011
TOTAL NUMBER OF DISTINCT APPLICATIONS SEEN IN THE TOP CHARTS
APRIL 2011 - UNITED STATES
0 200 400 600 800 1000 1200 1400 1600
Top 10 Free/Paid Top 300 Free/Paid
The fact that many applications have been downloaded relatively few times may be at
least partially due to the fact that the top charts in the Google Android Market change
very little over time in the Google Android Market. This is caused by the fact that
Google also takes long term performance of applications into account in order to rank
applications. Looking at the top charts in April, there have been 843 and 584 distinct
applications in the top 300 free and top 300 paid applications in the Apple App Store for
iPhone. Comparatively, there have been only 388 and 363 distinct applications in the
top 300 in the Google Android Market. These figures show that in the Apple App Store
for iPhone, many more applications achieve top application exposure, and therefore
generate more downloads.
Being visible in the top charts is very important for generating more downloads. Since
top 10 applications are normally the most visible in the various app stores, we have
analyzed those in separately as well. The top 10 free and top 10 paid applications
together have seen only 26 applications in the Google Android Market, while there have
been 94 applications in the top 10 free and paid in the Apple App Store for iPhone.
Google recently made major changes to the web storefront of the Google Android
Market. It now displays more local content and top new and trending charts. Perhaps
these, and future changes, will provide a higher probability for success for a larger
proportion of the applications in the Google Android Market.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 7. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
APPLE APP STORE FOR IPAD - UNITED STATES - APRIL 2011
Rank Application Category Price
Angry Birds Rio HD Free Games-Arcade,
1 free
by Rovio Mobile Ltd. Games-Puzzle
Friendly for Facebook
2 Social Networking free
by Oecoway Inc.
iBooks
3 Books free
by Apple®
Bing for iPad
4 Reference free
by Microsoft Corporation
Terra - Web Browser with Tabs, Full
5 Screen and Offline Productivity free
by Readdle
Atari's Greatest Hits Games-Action,
6 free
by Atari Games-Arcade
The Weather Channel Max for iPad
7 Weather free
by The Weather Channel Interactive
Contract Killer Games-Action,
8 free
by Glu Games Inc. Games-Adventure
Crackle - Movies & TV
9 Entertainment free
by Crackle, Inc.
Flipboard
10 News free
by Flipboard Inc.
- this application features in-app purchases
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 8. Distimo Publication - May 2011
HIGHEST RANKED PAID APPLICATIONS
APPLE APP STORE FOR IPAD - UNITED STATES - APRIL 2011
Rank Application Category Price
Angry Birds Rio HD Games-Arcade,
1 $2.99
by Rovio Mobile Ltd. Games-Puzzle
GarageBand
2 Music $4.99
by Apple®
Pages
3 Productivity $9.99
by Apple®
Angry Birds HD Games-Arcade,
4 $4.99
by Chillingo Ltd Games-Family
Facebook for iPad with Chat - Pica HD
5 Social Networking $1.99
by Dinh Ba Thanh
Penultimate
6 Productivity $1.99
by Cocoa Box Design LLC
The Masters Tournament
7 Sports $1.99
by Augusta National, Inc.
MLB.com At Bat 11 for iPad
8 Sports $14.99
by MLB.com
Angry Birds Seasons HD Games-Action,
9 $1.99
by Rovio Mobile Ltd. Games-Arcade
Dead Space™ for iPad Games-Action,
10 $0.99 - $9.99
by Electronic Arts Games-Adventure
- this application features in-app purchases
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 9. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
APPLE APP STORE FOR IPHONE - UNITED STATES - APRIL 2011
Rank Application Category Price
Angry Birds Rio Free Games-Arcade,
1 free
by Rovio Mobile Ltd. Games-Puzzle
Pickin' Stix Classic Games-Kids,
2 free
by Jonathan Tenkely Games-Puzzle
Stupidness 2 Games-Action,
3 free
by ORANGENOSE STUDIOS Games-Arcade
Facebook
4 Social Networking free
by Facebook, Inc.
Words With Friends Free Games-Board,
5 free
by Newtoy Inc. Games-Word
The Impossible Test Games-Strategy,
6 free
by PixelCUBE Studios Games-Trivia
Contract Killer Games-Action,
7 free
by Glu Games Inc. Games-Adventure
Falldown 3D Games-Arcade,
8 free
by Applidium Games-Simulation
Shave Me!
9 Entertainment free
by Metaversal Studios
Crackle - Movies & TV
10 Entertainment free
by Crackle, Inc.
- this application features in-app purchases
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 10. Distimo Publication - May 2011
HIGHEST RANKED PAID APPLICATIONS
APPLE APP STORE FOR IPHONE - UNITED STATES - APRIL 2011
Rank Application Category Price
Angry Birds Rio Games-Arcade,
1 $0.99
by Rovio Mobile Ltd. Games-Puzzle
Angry Birds Games-Action,
2 $0.99
by Clickgamer.com Games-Arcade
Tiny Wings Games-Action,
3 $0.99
by Andreas Illiger Games-Arcade
Air Penguin Games-Adventure,
4 $0.99
by GAMEVIL Inc. Games-Arcade
Fruit Ninja Games-Action,
5 $0.99
by Halfbrick Studios Games-Arcade
Camera+
6 Photography $0.99 - $1.99
by tap tap tap
Cut the Rope Games-Family,
7 $0.99
by Chillingo Ltd Games-Puzzle
Angry Birds Seasons Games-Action,
8 $0.99
by Rovio Mobile Ltd. Games-Arcade
Words With Friends Games-Board,
9 $2.99
by Newtoy Inc. Games-Word
NBA JAM by EA SPORTS™ Games-Arcade,
10 $0.99 - $4.99
by Electronic Arts Games-Sports
- this application features in-app purchases
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 11. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
APPLE MAC APP STORE - UNITED STATES - APRIL 2011
Rank Application Category Price
Entertainment,
BATTLE BEARS -1 Mac
1 Games-Action, free
by SkyVu Pictures
Games-Adventure
Mactracker
2 Reference, Utilities free
by Ian Page
Entertainment,
Bubble
3 Games-Board, free
by Byterun
Games-Family
Entertainment,
Shotgun FunFun
4 Games-Action, free
by Vmlweb
Games-Arcade
Full Deck Solitaire Games-Card,
5 free
by GRL Games Games-Strategy
VirtualDJ Home
6 Music free
by Atomix Productions
MPlayerX Entertainment,
7 free
by Niltsh Video
FaceTab
8 Social Networking free
by FIPLAB Ltd
Facebox Pro for Facebook Social Networking,
9 free
by Zentertain Ltd. Utilities
Twitter Social Networking,
10 free
by Twitter, Inc. Utilities
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 12. Distimo Publication - May 2011
HIGHEST RANKED PAID APPLICATIONS
APPLE MAC APP STORE - UNITED STATES - APRIL 2011
Rank Application Category Price
FaceTime Lifestyle, Social
1 $0.99
by Apple® Networking
iPhoto Lifestyle, Photog-
2 $14.99
by Apple® raphy
iSplash Graphics & Design,
3 $0.99
by T-bone Photography
Pages Business, Produc-
4 $19.99
by Apple® tivity
Xcode
5 Developer Tools $4.99
by Apple®
Angry Birds Rio Games-Arcade,
6 $4.99
by Rovio Mobile Ltd. Games-Puzzle
Angry Birds Games-Action,
7 $4.99
by Rovio Mobile Ltd. Games-Kids
CalendarBar Social Networking,
8 $0.99 - $4.99
by Clean Cut Code Utilities
iMovie Photography,
9 $14.99
by Apple® Video
Keynote Business, Produc-
10 $19.99
by Apple® tivity
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 13. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
BLACKBERRY APP WORLD - WORLDWIDE - APRIL 2011
Rank Application Category Price
BlackBerry Messenger IM & Social Net-
1 free
by Research In Motion Limited working
Facebook IM & Social Net-
2 free
by Research In Motion Limited working
Poynt
3 Maps & Navigation free
by Poynt Corporation
Pandora
4 Music & Audio free
by Pandora Media, Inc.
crunchSMS IM & Social Net-
5 free
by Delicious Inc. working
Twitter IM & Social Net-
6 free
by Research In Motion Limited working
Who Is It - LED Light Alerts for Con-
7 tacts Utilities free
by The Jared Company
Windows Live Messenger IM & Social Net-
8 free
by Research In Motion Limited working
ScoreMobile for BlackBerry Sports & Recre-
9 free
by Score Media Ventures ation
One Touch Flashlight (Uses Camera
10 Light) Free Entertainment free
by The Jared Company
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 14. Distimo Publication - May 2011
HIGHEST RANKED PAID APPLICATIONS
BLACKBERRY APP WORLD - WORLDWIDE - APRIL 2011
Rank Application Category Price
PhotoClub - Funny Make Machine With
1 Photos Photo & Video $6.99
by MMMOOO
Sea Storm Animated Theme 2.0
2 Themes $1.99
by Mobstar Media Ltd
Chat for Facebook Pro IM & Social Net-
3 $0.99
by Bare Apps working
A+ Chat for Facebook IM & Social Net-
4 $0.99
by shendz working
One Touch Flashlight (Uses Camera
5 Light) Utilities $0.99
by The Jared Company
iLock 2.1 - Password App Photo Folder
6 Network Connection Utilities $0.99
by MMMOOO
MemoryBooster - RAM Optimizer
7 Utilities $4.99
by S4BB Limited
Love Is Love - Great Offer of Valen-
8 tine's Day Themes $4.99
by MMMOOO
Lightning Tree Animated Theme
9 Themes $1.99
by Mobstar Media Ltd
Pink Leopard Print Photo Frame Theme
10 Themes $0.99
by Mobstar Media Ltd
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 15. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
GETJAR JAVA - UNITED STATES - APRIL 2011
Rank Application Category Price
Opera Mini Web Browser
1 - free
by Opera Software
eBuddy Messenger
2 - free
by eMessenger BV / eBuddy
GetJar Apps
3 - free
by Ovao.com
Free Tracks
4 - free
by Thumbtribe
Pocket Music
5 - free
by NIL
UC Browser English
6 - free
by UC Mobile
iRadio
7 - free
by drhu dot org
Bitstream BOLT
8 - free
by Bitstream Inc
YouTube
9 - free
by Google
Trapster
10 - free
by Trapster
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 16. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
GETJAR SYMBIAN S60 - UNITED STATES - APRIL 2011
Rank Application Category Price
Opera Mini Web Browser
1 - free
by Opera Software
UC Browser English
2 - free
by UC Mobile
Nimbuzz
3 - free
by Nimbuzz
Google Maps
4 - free
by Google Inc.
NetQin Mobile Anti-virus
5 - free
by NetQin Tech. Co. Ltd.
eBuddy Messenger
6 - free
by eMessenger BV / eBuddy
mig33
7 - free
by Project Goth Inc
Kaspersky Mobile Antivirus
8 - free
by Tony pvt ltd.
Facebook Chat
9 - free
by MailBit LTD
YouTube
10 - free
by Google
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 17. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
GOOGLE ANDROID MARKET - UNITED STATES - APRIL 2011
Rank Application Category Price
Live Wallpaper,
Google Maps
1 Travel & Local, free
by Google Inc.
Widgets
KakaoTalk
2 Communication free
by kakao
YouTube Media & Video,
3 free
by Google Inc. Widgets
Facebook for Android
4 Social, Widgets free
by Facebook
Flash Player 10.3
5 Tools free
by Adobe Systems
Pandora® internet radio Music & Audio,
6 free
by Pandora Widgets
Games-Cards &
Live Holdem Poker Pro
7 Casino, Games-Live free
by Dragonplay
Wallpaper, Widgets
Vaulty Free Hides Pictures
8 Media & Video free
by Theron Rogers
FreeMusicDownloader
9 Entertainment free
by Cosla
Bubble Blast 2 Games-Brain &
10 free
by Magma Mobile Puzzle
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 18. Distimo Publication - May 2011
HIGHEST RANKED PAID APPLICATIONS
GOOGLE ANDROID MARKET - UNITED STATES - APRIL 2011
Rank Application Category Price
PowerAMP Full Version Unlocker
1 Music & Audio $4.99 - $5.18
by Max MP (MSR Limited)
Robo Defense Games-Arcade &
2 $2.99
by Lupis Labs Software Action
Titanium Backup PRO Key root
3 Tools $5.93 - $6.07
by Titanium Track
Root Explorer (File Manager)
4 Productivity $3.93 - $4.09
by Speed Software
ROM Manager (Premium)
5 Tools $4.99
by ClockworkMod
Fruit Ninja Games-Arcade &
6 $1.26
by Halfbrick Studios Action
Live Wallpaper,
Beautiful Widgets
7 Personalization, $2.88
by LevelUp Studio
Widgets
PicSay Pro - Photo Editor
8 Photography $4.26 - $4.32
by Shinycore
Doodle Jump Games-Arcade &
9 $0.00 - $0.99
by GameHouse Action
SwiftKey Keyboard
10 Productivity $1.99
by TouchType Ltd.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 19. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
NOKIA OVI STORE - UNITED STATES - APRIL 2011
Rank Application Category Price
High Speed 3D Free
1 Games-Action free
by HeroCraft
Snaptu
2 Social Networks free
by Snaptu
Bubble Popper XXL - Free
3 Games-Arcade free
by Lunagames
Opera Mini Web Browser 6.0
4 Utilities free
by Opera Software
YouTube
5 Entertainment free
by YouTube
Age Effect
6 Entertainment free
by Twist Mobile
SPB TV
7 Entertainment free
by SPB Software
Hangman
8 Games-Puzzle free
by Spice
fring Free Videocalls,Calls,IM
9 Social Networks free
by Fringland Ltd.
The Flashlight + SOS
10 Utilities free
by picoBrothers
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 20. Distimo Publication - May 2011
HIGHEST RANKED PAID APPLICATIONS
NOKIA OVI STORE - UNITED STATES - APRIL 2011
Rank Application Category Price
JOIKUSPOT PREMIUM WiFi HotSpot
1 Utilities $9.99
by Joikusoft
Farm Frenzy
2 Games-Arcade $1.99
by HeroCraft
ThreadSMS Standard 1.98.5
3 Utilities $2.99 - $4.99
by EHandySoft
FingerPrint-V2.8
4 Entertainment $2.99
by ThinkChange
True Caller See who is calling
5 Utilities $2.99
by TrueCaller
The Sims 3
6 Games-Strategy $1.99
by Electronic Arts
Pulsar 3
7 Themes $1.99 - $4.99
by PiZero Design
Best Blacklist
8 Utilities $0.99 - $1.99
by Smartphoneware
ForecaWeather
9 News & Info $2.99
by Foreca Ltd
MicroPool *** ON SALE ***
10 Games-Sports $1.99
by Botond FM
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 21. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
PALM APP CATALOG - UNITED STATES - APRIL 2011
Rank Application Category Price
Facebook
1 Social Networking free
by Palm
Pandora Radio
2 Music free
by Pandora
Fall-E
3 Games free
by Karge Software
The Weather Channel
4 Weather free
by The Weather Channel
Translator
5 Travel free
by MojoJungle
Angry Birds Rio Free
6 Games free
by Rovio Mobile Ltd
Evernote Productivity & Utili-
7 free
by Evernote ties
SuperJump (Pre & Pixi)
8 Games free
by Thomas Schoeps
TuneIn by RadioTime
9 Music free
by RadioTime Inc
Bubbles! free
10 Games free
by bytesequencing.com
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 22. Distimo Publication - May 2011
HIGHEST RANKED PAID APPLICATIONS
PALM APP CATALOG - UNITED STATES - APRIL 2011
Rank Application Category Price
Angry Birds
1 Games $1.99
by Rovio Mobile Ltd
Notes Productivity & Utili-
2 $4.99
by Inglorious Apps ties
Angry Birds for Pixi
3 Games $1.99
by Rovio Mobile Ltd
Angry Birds Seasons
4 Games $1.99
by Rovio Mobile Ltd
Angry Birds Rio
5 Games $1.99
by Rovio Mobile Ltd
YouView Visual Voicemail Client Productivity & Utili-
6 $3.99
by Syntactix LLC ties
drPodder
7 Entertainment $0.99
by Jamie Hatfield
Checkbook
8 Finance $1.99
by GlitchTech Science
DigiScanner - Police/EMS/Fire Radio
9 News $2.99
by DigiKat Software
Sports Live!
10 Sports $7.99
by More Solutions, LLC
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 23. Distimo Publication - May 2011
HIGHEST RANKED FREE APPLICATIONS
WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - APRIL 2011
Rank Application Category Price
YouTube
1 Music & Video free
by Microsoft Corporation
Adobe® Reader®
2 Productivity free
by Adobe Systems Inc.
Facebook
3 Social free
by Microsoft Corporation
Paper Toss
4 Games - Family free
by Herm's Software Services
Xbox LIVE Extras Games - Xbox
5 free
by Microsoft Game Studios Companion
ESPN ScoreCenter
6 Sports free
by ESPN Inc
Krashlander Free Games - Action &
7 free
by Farseer Games Adventure
Jewel³ Games - Puzzle &
8 free
by Stormtek Games Trivia
Guns Games - Puzzle &
9 free
by Wicked Wolf Apps LLC - Carlo Rivera Trivia
Bubble Birds Games - Action &
10 free
by XIMAD INC Adventure
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 24. Distimo Publication - May 2011
HIGHEST RANKED PAID APPLICATIONS
WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - APRIL 2011
Rank Application Category Price
Super Monkey Ball™ Games - Action &
1 $4.99
by SEGA Adventure
Fable®: Coin Golf Games - Puzzle &
2 $4.99
by Microsoft Game Studios Trivia
Need for Speed™ Undercover Games - Sports &
3 $4.99
by Electronic Arts Racing
PES 2011 - Pro Evolution Soccer Games - Sports &
4 $4.99
by Konami Digital Entertainment Racing
Full House Poker Games - Card &
5 $2.99
by Microsoft Game Studios Casino
Chicks'n'Vixens Games - Puzzle &
6 $0.99 - $1.99
by JabberWorx Trivia
Deer Hunter 3D Games - Sports &
7 $4.99
by Glu Racing
Fruit Ninja Games - Action &
8 $2.99
by Microsoft Game Studios Adventure
Harbor Master™ Games - Action &
9 $2.99
by Microsoft Game Studios Adventure
iFun
10 Lifestyle $0.99
by Polipone
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.
- 25. Distimo Publication - May 2011
DISTIMO CUSTOM REPORTS
Aside from this free monthly publication, Distimo produces custom reports capable
of providing specific mobile application store analytics that are relevant to your
company. Custom reports are currently available for any country worldwide for the
Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry
App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows
Phone 7 Marketplace. Additional application stores will be available in the coming
months. To get a better idea of the type of data and metrics that Distimo can provide,
please visit our Report product page.
CONTACT US
For sales enquiries, please contact Remco van den Elzen, VP Business Development at
remco@distimo.com or call +31 64 497 8773. For press enquiries please contact
Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or
+1 415 889 9977 (USA).
ABOUT DISTIMO
Distimo was founded to solve the challenges created by a widely fragmented app store
marketplace filled with equally fragmented information and statistics.
Distimo was launched shortly after the introduction of the first app store. App stores
have clearly shown since that time that they are the way forward for content distribution.
The app store model offers an enormous opportunity for developers to get their content
out and dramatically improves content discovery by consumers. However, the mobile
market has long been characterized by fragmentation, which is also displayed in the
wide range of mobile application stores that were launched from 2009 on.
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