The presentation slide that I presented on Creatology (creative and technology) seminar, University of Indonesia, Dec 17, 2011. I used some materials from my previous presentations, but with some updated data.

1. Pekan Ristek, UI, dec 17, 2011
mobile apps - business & technology
Andri Yadi
andri (at) dycode (dot) com
@andri_yadi

2. about me

3. the ceo of

4. start my own company & code for food

5. 4 years in a row

6. 2011
President
id-ObjectiveC
id-ObjetiveC@yahoogroups.com
The only (real) iOS developers community in
Indonesia

7. 2011
Nokia Developer
Champion

8. 8 years in mobile development

9. a movie freak

10. a social mobile app
around movies and
cinemas

11. movreak for all mobile platforms

13. i’ll try hard not to take a side

14. there’s a (kind of) new comer in
apps business

15. p s
Ap
b ile
Mo

16. the history of mobile devices
before iPhone after iPhone
1988 2007 2010 ?
Motorola 4500x iPhone iPad

17. how’s iPhone changed the mobile
industry?
adapted from : http://www.cultofmac.com/103229/how-iphone-changed-the-world/

18. the face of smartphone will never be
the same again

19. iPhone changed apps distribution

20. developer, developer, developer!
develop test distribute

21. multi-touch & gesture interface

22. kill physical keyboard & stylus

23. addiction to sensors
(accelerometer, magnetometer, gyro)

24. iPhone (iOS) changed Mac &
(possibly) desktop computing
launchpad natural
scrolling
full-screen multi-touch
apps gesture
Mac App
Store resume
auto save mail

25. Operating Share Top Mobile Vendors Operating Profit Share Top Mobile
Q2 2007 Vendors Q2 2011
1%
7% 5%
15%
5%
8%
10% 11%
10% 7%
67%
54%
Apple HTC Apple HTC
RIM Nokia RIM Samsung
SE Samsung
Motorola LG
© asymco.com

26. these two may change the course of
mobile industry

27. 4.6
Billion
mobile phones
70% of planet population

28. global smartphone penetration
is nearing 10% ∼ 600M
42 sampled countries
© asymco.com

29. smartphone platforms share
sept 2011
non-smart & smartphone smartphone
© asymco.com

30. smartphone sales to pass computers in
2012 – Morgan Stanley
tablet sales to match desktop in 2013 –
Morgan Stanley
by 2013, mobile phones will overtake
PCs as the most common web access
device worldwide
– Merrill Lynch report
by 2015, feature phones in Japan will
vanish – GREE CEO Yoshikazu Tanaka

31. Pirates of Silicon Valley © 2001 Turner Network Television

33. Pirates of Silicon Valley © 2001 Turner Network Television

34. i need apps!

35. how to develop mobile apps?

36. windows phone 7
Silverlight & XNA
Visual Studio 2010 + WP7 Add-in
Expression Blend
or Windows Phone SDK
(VS2010 Express + Simulator + Expression Blend for WP7 + XNA Game
Studio + Advertising SDK)

37. Nokia - Symbian & MeeGo
C++
Qt SDK & Qt Creator IDE
Qt Quick (QML)

38. Nokia - Java
Series 40, S60, Symbian^3
NetBeans or Eclipse
Nokia SDK for Java (v1.1b)
(with in-app purchase)

39. Nokia - Web Runtime
HTML, JS, CSS
Nokia Web Tools (v1.5) for Series40
Symbian WRT
Nokia Mobile Web Components
Web-enabled app with Qt

40. Objective-C & Web Runtime
iOS SDK + Xcode
iOS Dev. Program
(to test on the devices & apps submission)
iOS devices would be cool!

41. Java, NDK, Web Runtime, Adobe Air
Android SDK
Eclipse + ADT Plugin
Android Platforms

42. Java
Eclipse + BB Java Plug-in
BlackBerry Java SDK (4.x - 7.x)
BB Smartphone simulator
Tips: download full installer

43. WebWorks
Ripple Emulator

44. Adobe AIR SDK
BlackBerry WebWork SDK for tablet
BB Tablet OS BlackBerry Native SDK for Tablet OS
(aka. QNX) BlackBerry Runtime for Android Apps
VMWare to run the simulator
Tablet OS image

45. Powerful
C++
Hard Easy
Java ME
Mobile web
Weak

46. learn mobile apps platforms
iOS:
http://developer.apple.com/ios
Windows Phone 7:
http://create.msdn.com
Nokia Symbian & MeeGo:
http://developer.nokia.com
Android:
http://developer.android.com/
BlackBerry:
http://us.blackberry.com/developers/

47. local communities
iOS:
id-ObjectiveC@yahoogroups.com
Windows Phone 7:
http://geeks.netindonesia.net
dotnet@netindonesia.net
Nokia Symbian/Java/Qt:
http://nice.or.id
Android:
id-android@yahoogroups.com

48. developer golden rules

49. a huge, engaging consumer base

50. awesome development tools

51. application store

52. multiple ways of monetization

53. you wanna create mobile
apps, how to monetize?

54. direct & indirect monetization
paid apps
in-app purchase advertising
e/m-commerce
digital goods offers
subscriptions referrals
premium content/
membership merchandise
donations

55. over 500 million downloads
50 million this christmas alone
but what’s angry bird business model, beside paid app?

56. merchandising!
1M shirts & 1M plush toys every month
20 million toys this christmas alone
plan to do their own 3D movie

57. movreak
paid app free-mium

58. one more thing!

59. going B2B: it’s a huge market!

60. why?
it’s a hype!
competition, competition, competition
they don’t have mobile app developers
on their payroll
scarce skillful mobile app developers

61. b2b case study

62. client: Astra International
an app for AUTO2000 &
AstraWorldcustomers
we do for iOS, honeycomb,
blackberry
> USD50K, 5 resources

63. harlinger courant
a newspaper app for a newspaper
company in Netherlands
2 resources, >EUR10K

64. CIMBClicks Indonesia
2 resources, 5 days
> USD2,000

65. apps for principal
create our own apps, but
getting funded by principal

66. common practices
do custom do product
development development
(division 1) (division 2)

67. DYCODE IS HIRING!

68. developers
WANTED!

69. CMO
WANTED!

70. UI/UX designer
WANTED!

71. my company do all mobile
platforms!
if you think you’re awesome,
either mobile developer guru
or still early learner, send your
awesome CV to
hrd [at] dycode.com