I delivered a talk in a mobile content seminar. My talk's about how to develop and sell mobile apps, especially for Apple App Store platform. *Some data are taken from Apple CEO keynote on WWDC 2010.

1. PT. Dycode Cominfotech Development

2. How To build and Sell your Mobile Application
Andri Yadi
a@dycode.com
CEO, DyCode | MVP | President, iMadCamp.org

5. • 1 app for all cinemas
• Covers 33 cities in Indonesia
• User experience
• Social functionality

7. of its kind for iPhone in Indonesia

8. 500
Users within 4 weeks and counting
*16 Movreak users a day

9. TOP 10
Paid App

10. Customer ratings on the AppStore

11. “Aplikasi yg sangat membantu
pencinta movie di bioskop...”
“Very nice app...”
“...bagus dan informatif sekali...”
“Movie maniac harus punya app ini...”
“Cool app...” “Wow... It's too amazing app
for a movie freak like me...”
“Gak sabar fiturnya untuk lihat
urutan kursinya nih...”
“Love it! Sangat simpel dan cukup informatif”
“With this app, saturday movie
date will be a lot easier...”

12. $1.99

13. HTTP/REST
Real-world Scenario Microsoft SQL Server 2008

14. Demo

15. 30,000
iPhone users in Indonesia*
“Non-official” iPhone users?
*Telkomsel’s data

16. iPod Touch?

17. 2 million
iPad users within 59 days

18. 100 million
iOS devices (iPad, iPhone, iPod Touch) sold

20. App Store
Over 225,000 apps -
the most vibrant app community in the world

21. 5 billion
Apps downloaded from the App Store

22. 8,500
Native iPad apps in the App Store

23. 35 million
Native iPad apps downloads

24. “I earned more on sales of The Element for iPad in the first
day than from the past 5 years of Google ads on
periodictable.com”
- Theo Gray, Wolfram Associates

25. 15,000
Apps submitted each week

26. 95%
Apps approved in 7 days

27. 5% ?
What happen?

28. The apps doesn’t function
Use private APIs
The apps crashes

29. Help free app developers to earn money
Emotion + interactivity
iAds keep you in your app
Built into iOS 4
Apple sells and hosts the ads
60% revenues go to developers
Payment via iTunes connect

31. July 1

32. $60 million

33. How do we start?

34. http://developer.apple.com/iphone

36. iOS SDK + Xcode
iPhone Developer Program

37. $99
iPhone Developer Program subscription fee / year

38. Develop

39. Test

40. Deploy
http://itunesconnect.apple.com

41. Q&A

42. DyCode
www.dycode.com | office@dycode.com
Dynamic IT Solutions for Optimal Business Value