Presentation put together for some email marketing program for veterinary clients

1. Own Your Market and Stay In Touch With Pet Owners
In Your Key Zip Codes – You Now Have That Ability!

2. 8
CaerVision Who We Are
We are a full service internet marketing agency
specializing in helping advertisers connect with
new prospects through a variety of direct
marketing solutions.

3. 8 CaerVision Email Marketing

4. 8
CaerVision Email Marketing
What is Email Marketing?
Email marketing provides the ability to
connect with current customers and new
prospects, one-on-one, to a targeted
audience.

5. 8
CaerVision Email Marketing
New Prospect Lists
PERMISSION BASED TARGET LISTS
CaerVision specializes in permission-based, highly
targeted email marketing campaigns that deliver results.
• Deliver your message to exactly the potential consumers you want
to reach right at the zip code level using hundreds of targeting
demographics and options.
• Secure delivery through our responsive base of opt-in records
from both businesses and consumers

6. 8
CaerVision Email Marketing
Email Advertising Applications
• Reach target audiences with sales promotions or events
• Announce new products, services or locations
• Drive website traffic
• Acquire new customers
• Distribute e-newsletters or coupons and more

7. 8
CaerVision Email Marketing
Benefits of Email Advertising
• Highly targeted
• Target your message geographically, demographically, and by
lifestyle
• Micro-target down to zip or radius, regionally and nationally
• Fast, efficient, cost effective
• Measurable results
• Compliments multi-channel efforts

8. 4
Why Email Marketing?

9. 8 CaerVision Email Marketing
CaerVision Program
• CaerVision specializes in 100% permission-based,
highly targeted e-mail marketing
practices
• We can craft actionable subject lines, test
campaigns, and promise high-converting
creative
• You’ll get high delivery and inbox rates to
consumers fitting the profile you are looking for

10. 9
Targeting Capabilities
CaerVision Database
• We bring in roughly 1.5 million fresh pieces of data per month – scrubbed
to ensure quality and deliverability, making our database one of the most
hygienic and largest databases in the marketplace today
• We update our file monthly with fresh data each month. Data is scrubbed
to ensure quality and inactive data is removed to increase delivery
• Each piece of data has a time stamp and URL to verify recipients consent
• CaerVision is fully CAN-SPAM compliant and follows all DMA guidelines

11. 9
Targeting Capabilities
CaerVision Database
• One of the largest and most technological advanced databases in the
marketplace today, currently with over 140 million e-mail records and
over 150 million postal files (not including B2B)
• CaerVision's records are comprised of Self-Reported Consumers and
Businesses that have opted in their information by online surveys, e-subscriptions,
e-registrations and from our extensive network of
permission based websites and partners.

12. 9
Targeting Capabilities
We’ll Help Your Customers Target the Right Prospects
Email campaigns deliver your message to the customers you want to reach
using hundreds of targeting options including:
• Age
• Gender
• Income
• Marital Status
• Presence of Children
• Home Ownership
• Lifestyle & Interests
• Ethnicity
• Geography

13. 9
Targeting Capabilities

14. 4
Email Statistics
Audience
According to a recent Nielsen
survey, consumers rated
checking email as one of the
most important things they use
their mobile devices for.
Proven Effects
Last year, 44% of email
recipients made at least one
purchase based on a
promotional email, according to
a study by Convince and Convert.
Cost-Effectiveness
HubSpot released a study in April
2013 finding that email marketing
was a leader in providing below-average
costs per lead, alongside
social media.

15. 9
Let Us Help Grow Your Business
What to expect from email marketing :
• Increase engagement
E-mail marketing campaigns empower your brand to reach customers in
one of their most frequently viewed channels. The result: increased
recognition and brand trust
• Expand their reach
Email prospecting allows you to target your message based on lifestyle
and interests, reaching the minds of potential clients in a more effective
way that is easily tracked to ensure the best ROI
• Add value to their current marketing plan
Email Marketing adds new dimensions of recognition and trust to other
campaigns that your company has ongoing.

16. Let Us Help Grow Your Business
Who benefits from Email Advertising?
Any brand the needs traffic!
List of Top Categories that CaerVision has helped but certainly not limited to:
• Veterinary
• Travel
• Real-estate/ Home Builders
• Hospitality, Tourism, Hotels,
Casinos, Cruise
• Restaurants, QSR’s, FCR’s
• Retail
• Education/ Continuing
Education
• Banking, Credit Unions
• Healthcare
• Home Improvement
• Arts/ Entertainment
• Holiday Marketing
• Grocery/ Supermarkets
• Health/ Fitness Clubs
• Health and Beauty
• News / Media
• Technology, Wireless
• Ethnicity
• CPG’s

17. Let Us Help Grow Your Business
• Automotive
– All auto intenders in the GEO
– Consumers who own certain makes (these be much smaller counts)
– Owners of competitors makes and models (these will be much smaller counts)
– All HHI level depending on the price of cars being sold
• Travel
– Travel interest, HHI and Geo’s.
– Interests could include, golf, cruises, outdoor activities, health and fitness, food and
wine, Hiking, Skiing
• Real-estate/ Home Builders
– Targeting HHI’s around locations, age, renter
• Hospitality, Tourism, Hotels, Casinos, Cruise
– HHI’s and Geo’s or Gender
– Other lifestyle or Interests could include travel, cruising, gaming, Married or POC,
outdoor activities, golf

18. Let Us Help Grow Your Business
• Restaurants, QSR’s, FCR’s
– Age and or HHI, Zip Radius around locations
– Other selects, POC, Students, Married
• Retail
– Age and or HHI, Zip Radius around locations
– Other selects, POC, College Students, Married, Fashion Interest, Shoppers, Home Décor,
Outdoor Interest
• Education/ Continuing Education
– Age, Geo, Continuing Education Interest, Bachelors Degree, Professionals Grads with
various degrees (limited to basics)
• Banking, Credit Unions
– Age, Income, Geo, homeowner
• Healthcare, Health Related
– Age, income geo, self-employed, health insurance interest, no health insurance, obese,
ailment,
• Home Improvement
– Homeowners, Geo, Age, Gender, Home Improvement Interest, Gardening, DYI

19. Let Us Help Grow Your Business
• Healthcare, Health Related
– Age, income geo, self-employed, health insurance interest, no health insurance,
obese, ailment,
• Home Improvement
– Homeowners, Geo, Age, Gender, Home Improvement Interest, Gardening, DYI
• Arts/ Entertainment
• Holiday Advertising
– Geo, Moms, Dads, Graduates, Gender, Families
• Grocery/ Supermarkets
– Age, Gender, Geo, Gourmet or Healthy Cooking Interest, Organic

20. 8 Automotive Case Study
Subject Line:
Upgrade Today and Save on Your New Toyota
Selects:
• 15mi radius of 77079 (zip)
• Toyota Owners 2011+ [Use about 85k]
• Auto Intenders [Use only 80k]
• Credit Score 550+ [Fill remainder with these, use
lower scores first]
• Do not include duplicates caused by overlap or any
ad-dresses that were hit in any drops in last 30 days
Email Count:
330,000
Results:
39,489 Opens (11.97%)
6,195 Clicks (1.78%)

21. 8 Hispanic/Auto Case Study
Subject Line:
Es Tiempo De Mejorar con 0% Disponible en 10 Modelos
Selects:
• 15mi radius of 77079 (zip)
• Hispanic/Spanish Speaking Auto Shoppers
• Hispanic/Spanish Speaking HH's
• Do not include duplicates caused by overlap or any
addresses that were hit in any drops in last 30 days
Email Count:
170,000
Results:
21,199 Opens (12.5%)
3,350 Clicks (1.97%)

22. 8 Insurance Case Study
Subject Line:
Health Insurance questions? We
can help.
Selects:
• Age 25+
• Self employed
• Health Insurance Interest
• No Health Insurance
• In a State County
Email Count:
125,500
Results:
17,383 Opens (13.9%)
2981 Clicks (2.4%)

23. 8 Banking/Loan Case Study
Subject Line:
Low Fixed Rate Home Equity
Loans
Selects:
• Ages 45 – 65
• HHI $75k+
• Homeowners
• In a zip list around the Credit
Union
Email Count:
156,613
Results:
18,477 Opens (11.8%)
2,758 Clicks (1.8%)

24. 8 Hospitality Case Study
Objective:
Running Monthly
Campaigns Starting
December, 2013
Selects:
• Frequent Travelers
• HHI 200k+
• Miami-Dade, Palm
Beach and people in
NY, NJ, PA, MD, TX,
and IL
Results to date:
Ongoing campaign
Over 106,650 opens
16,000 click through

25. 8 Home Builder Case Study
Objective:
One Year monthly email
campaign
Selects:
• Home Owners
• HHI 150k+
• In select cities near the new
development
Email Count:
62,757
Results:
6,671 Opens (10.6%)
1,001 Clicks (1.6%)

26. 8 CaerVision Email Case Studies

27. 9
More Than Just A List Provider
Reporting:
CaerVision provides our customers with access to real-time
tracking reports so that you can make informed decisions about
your campaign.

28. In-Depth Reporting
13
CaerVision believes in providing you with the reporting you need to make informed
decisions about your campaign; above are sample captures of the reports we provide
our clients with access to.

29. 9
More Than Just A List Provider
Order Management System
CaerVision provides an online interface that let’s our enterprise client’s place their
own orders through our Order Management System with the following advantages:
• Easy to use
• Holds partial orders until all assets are in
• Tracks and summarizes all orders on a dashboard
• Creatives are uploaded for testing and approvals
• The interface keeps track of all your deployments and includes a summary report on all
campaigns processed
• Set up with master log in and broken down by divisions with individual access
• Provides complete transparency on the status of tasks – you can see what steps
CaerVision has completed in the process and when they were done
2. New tracking platform – available online at client rep or client level. Increased
visuals and segmentation
3. Improved delivery platform to improve inbox delivery

30. 9
More Than Just A List Provider
Go-to-Market Strategy:
Repetition is instrumental to any successful marketing campaign. Engaging users over time
builds brand awareness and loyalty. You'll never see a TV commercial run just once, the same
rules apply to email.
Subject Matters: Avoid words like "free," "last chance," and "offer" in the subject line,
otherwise chances are your message is going straight to junk folder. The subject lines with the
highest open rates are descriptive yet simple, no more than 50 characters.
Know your audience. Your creative should be relevant and timed just right. If you're
targeting moms, mailing during busy morning hours is not ideal.
Mobile friendly is a must. All emails need to be designed to show on a mobile device – in
2013 mobile device open rates surpassed desktop at 51% vs. 45% respectively (4% view email
on both)

31. 9
Summary of Benefits
Summary of Benefits to working with CaerVision
• General counts within 24 hours, often same day - and test or
rush requests sooner, often within an hour
• Deployments can be turned around in as little as one hour if
needed
• Full production staff located in house providing technical advice
and assistance
• Creative services in-house, case studies and examples
• Ability to generate your own orders though our Order
Management System interface
• Optimize each campaign generating excellent in-box delivery
• Real-online Tracking

32. 9
Summary of Benefits
Summary of Benefits to working with CaerVision
• General counts within 24 hours, often same day - and test or
rush requests sooner, often within an hour
• Deployments can be turned around in as little as one hour if
needed
• Full production staff located in house providing technical advice
and assistance
• Creative services in-house, case studies and examples
• Ability to generate your own orders though our Order
Management System interface
• Optimize each campaign generating excellent in-box delivery
• Real-online Tracking

33. Get Started Today
• Visit us at www.marketingveterinary.com
• Email us: info@caervision.com
• Call us: 301-363-3752