The document discusses reducing boot times for embedded Linux systems. It begins by introducing MPC Data and their swiftBoot service for optimizing boot times. It then explains that long boot times are unacceptable for consumers and waste power. Embedded Linux can take long to boot because it contains unnecessary functionality and probes hardware. The document presents a case study of reducing the boot time of an OMAP3530 EVM from over 12 seconds to under 1 second using tools to analyze the boot process and optimize each component through specialized configuration and parallelization. Finally, it concludes that boot times under 5 seconds are achievable with the right optimization approach and offers MPC Data's swiftBoot investigation service to significantly reduce customers' product boot times.