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Bringing the virtual world to a screen near you December 12 th  2008 www.asiatvforum.com
2 hats Source picture: http://www.flickr.com/photos/germkanoodle/962555987/
Change ,[object Object],[object Object],[object Object],[object Object],[object Object],Picture source: http://www.boston.com/bigpicture/2008/11/the_next_president_of_the_unit.html
Picture source: http://www.freelanceadvisor.co.uk/wp-content/uploads/2008/11/jump-on-the-social-media-bandwagon.jpg
Yesterday the BBC decided what you watched, today you decide, tomorrow your friends will decide! Anthony Rose, Head of Digital at the BBC
When did we start trusting strangers? Volume of Recommendation PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Church, state, monarchy dictate the agenda Professional media dictate Consumers  dictate Universal McCann: September 2008
When did we start trusting strangers? PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker  Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site  Comments on blogs Comments on websites Viral emails  Wish lists Ratings on retail sites Reviews on retail sites Auction websites  Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker  Phone call Talk face to face Phone call SMS Email Instant Messenger  Talk face to face Talk to shop worker  Consumer influence channels Universal McCann: September 2008
“ Your digital life is growing out of control. Focus on what you care for” Tariq Krim, CEO Netvibes Picture source: http://www.flickr.com/photos/lisamac/213744007/
 
 
Web gadgets
Most popular
Mobile widgets
Most popular
Physical widget station
CONVERGENCE OF DEVICES
Convergence of devices
 
 
 
 
 
Convergence of media formats
Is it a newspaper? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
Is it a blog? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
Is it a magazine? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
Is it radio? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
Is it TV? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
[object Object],[object Object],Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation Picture: http://www.flickr.com/photos/ecstaticist/1456404353/
LET’S LOOK AT ONLINE VIDEO
It’s getting crowded
 
IPTV
Similar models
Aggregators of streaming video
Picture source: http://www.flickr.com/photos/10509725@N06/2647520133/
BBC iPlayer Reaches 75 Million Downloads, Video On Demand Service Still Growing
even though with only 6 million hits in September, Hulu is expected to generate to $70m.
 
 
 
 
Messenger TV
 
Netflix on Xbox
 
WHAT ARE PEOPLE  WATCHING? Picture source: http://www.flickr.com/photos/eqqman/76159452/
TV Viewership is From Mars, Social Interactions are From Venus  ,[object Object],Source: http://mashable.com/2008/10/28/tv-viewership-vs-online/
Measuring the social http://www.socialsights.com/post/56628872/measuring-the-social-tv
Picture: http://www.flickr.com/photos/cv47al/189316598/
[object Object],[object Object],http://www.slideshare.net/tomhimpe/the-new-roles-for-digital-presentation/ Picture: http://www.flickr.com/photos/paleishmael/2069947240/
WHERE IS THE MONEY? Picture Source: http://www.flickr.com/photos/minchki/2811335149/
[object Object]
Where is the money?
 
Youngster ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2007
Screens and Teens ,[object Object],[object Object],[object Object],http://www.ypulse.com/ypulse-marketing-mashup-east-engaging-viewers-through-multiple-screens/
 
 
 
 
Picture: http://www.flickr.com/photos/18318824@N00/99805321/
Piracy  ,[object Object]
Picture: http://www.hiyaablog.com/uploaded_images/lessig-754481.jpg

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Bringing Virtual World to Screens with Social Media Convergence