A 30 week on line programme for developing technology entrepreneurs

1. Commercialization of Technological Innovation Master Class Andrew Maxwell, April 1 2006

5. Universal Industrial Success Curve Shows Most New Business Development Efforts Unsuccessful Canadian Innovation Centre Background 1 10 100 1000 10,000 Number of Ideas 1 2 3 4 5 6 7 Stage of New Bus Dev Process 3000 Raw Ideas (Unwritten) 300 Ideas Submitted 125 Small Projects 9 Early Stage Development 4 Major Development 1.7 Launches 1 Success Source: G. Stevens and J. Burley, “ 3000 Raw Ideas = 1 Commercial Success!”

6. New innovations proceed through a number of barriers (or stages) on their path to commercial success. At each stage, there are different challenges and resources needed. Appropriate assistance at each stage can shorten the path and guide through barriers. Canadian Innovation Centre New Product Development Path Proof of Principle >>>>> Proof of Concept >>>>> Proof of Commerce

11. Creating Commercialization Roadmap A market driven process to enhance the rate of commercialization What was missed or changed Growth Lost Order Analysis Concept to business issues and opportunities Evaluate Critical Factors Multiple Applications Launch Maximize Align Validate Stage/Time First Customer Demands 10 Testing & Refinement 7 Buyer-Driven Functionality 4 Market Impact 1 Technology Development Activities How to make the most of it to how to support it What is needed to how to make the most of it What is practical to what is needed What is possible to what is practical Attitude Shift Growth Demands 11 Licensing & Segmentation 8 Business Resources 5 Business Proposition 2 Business Development Activities Market Entry Demands 12 Channel & Distribution 9 Competitive Positioning 6 Market Dynamics 3 Sales Development Activities