A strategic approach to planning presentations for EU trade associations, networks, NGOs based in Brussels.
Materials from our breakfast event on 12 September in Brussels.
4. Andrew Manasseh
• 25 years in training, business
development, staff management, and
training
• British Council work for 15 years in
Thailand, Czech Republic, Italy, and
Brussels
• 9 years in EU communications and PR
training
• Work with EU trade associations, EU
institutions, governments, and
corporations
5. Management and communications
training in Brussels and Europe
Brussels
EU trade associations
Corporate public affairs
Public affairs agencies
NGOs
Regional offices
Chambers of Commerce
EU institutions
Other European clients
Corporate clients
Governments
EU funded programmes and projects
Intergovernmental agencies
7. How to prepare for a presentation
1. Be clear about the aim of your presentation
2. Understand what your audience cares about
3. Know what you want them to take away
4. Structure your story around what they care about
8. Hello! About us – our organisation
• We are an association that represents
network of organisations, agencies, and
statutory bodies working to promote
policies by addressing the factors that
affect our sector directly or indirectly.
• We support our members’ work in EU and
associated states through policy and
project development, networking, and
communications.
11. • We offer advice and information for policy
makers, promote good practices and
innovations, and seek to promote ethical
and sustainable methods to achieve the
aims and objectives set by our members
and partners.
• We also welcome formal or informal
partnerships with people and public,
private or voluntary organisations
working on common or related objectives.
13. How to prepare for a presentation
1. Be clear about the aim of your presentation
2. Understand what your audience cares about
3. Know what you want them to take away
4. Structure your story around what they care about
20. Personality traits drive us
• Steady• Compliant
• Influential• Dominant
I want results
I want
recognition
I want
relationships
I want reason
21.
22. Are they with you?
Involvement
Against For
Enemies:
Go out of their way
to undermine you
Champions:
Go out of their way to
support you
Neutrals
Not engaged;
waiting to see
how it goes
Cynics: Criticise
when opportunity
presents
Willing helpers:
Happy to support
if you engage them
23. Are they with you?
Positive
but
unfamiliar
Familiar &
positive
Unfamiliar
&
negative
Familiar
but
negative
24. You have to move your audience to a
new place
Content
What do
they think
now?
What do
they care
about?
What do you
want them
to think?
26. My business aims
Want them
to
appreciate
the value
we provide
Persuade
them to
continue
funding us
Tell their
colleagues
about the
added value
we provide
27. You have to move your audience to a new place
Message
What do
they think
now?
What do
they care
about?
What do you
want them
to think?
www.communicatingeu.com
29. Example business objectives
I want them to tell their colleagues that we give them good return on investment
What messages will they pass on? What will they take away?
I want to persuade them to continue supporting and funding us
What shows our added value? What proof points will I use?
I want them to appreciate the value of this organisation
What do they care about? What barriers are there?
30. How to prepare for a presentation
1. Be clear about the aim of your presentation
2. Understand what your audience cares about
3. Know what you want them to take away
4. Structure your story around what they care about
33. For more information about our training
Andrew.manasseh@communicatingeu.com
• www.linkedin.com/A Manasseh
• twitter.com/andimanas
• www.communicatingeu.com
Hinweis der Redaktion
Felix Baumgartner (German: [felɪksbaʊmgaːɐtnəʁ]; born 20 April 1969) is an Austrian skydiver, daredevil and BASE jumper.[1] He set the world record for skydiving an estimated 39 kilometres (24 mi), reaching an estimated speed of 1357.64 km/h (843.6 mph), or Mach 1.25,[2] on 14 October 2012, and became the first person to break the sound barrier without vehicular power on his descent.[3][4][5] He is also renowned for the particularly dangerous nature of the stunts he has performed during his career. Baumgartner spent time in the Austrian military where he practiced parachute jumping, including training to land on small target zones.Baumgartner's most recent project was Red Bull Stratos, in which he jumped to Earth from a helium balloon in the stratosphere on 14 October 2012. As part of this project, he set the altitude record for a manned balloon flight,[6] parachute jump from the highest altitude, and greatest free fall
NotesI run a management communication training company. Clients come to me because they need to be able to write and speak clearly about their organisation, sector, policy positionsI do a lot writing and presentations skills training. But often the writing skills are not the entire problem. Often people don’t know what a message is.They don’t know what they are doing to their audiences.We often think