2. “ Pitch your Research to Increase Funding Opportunities ” (Overcome the curse of knowledge) Andrew C. Keogh Aristo Connect 2 Grow
3. A study conducted by AT&T and Stanford University revealed that the top predictor of professional success and upward mobility is how much you enjoy and how good you are at public speaking. In this study the single best question to predict high earnings was, " Do you enjoy giving speeches?" Will what we are doing help my career?
63. “ A gossip talks about others, a bore talks about himself, a salesman talks about his product – and a brilliant conversationalist talks about you.” Andrew Keogh
64.
Editor's Notes
Be the one that they are interested in talking to The one that they are excited by
When we use the language of our industry/jargon we feel we are one of the gang. When presenting to external sources we need to have people feeling included not excluded, if you are going to be successful at pitching include people avoid jargon and language of your industry Tell the story of Italian holiday
Explain the basics by telling the story of Paul O’Connell and the Munster team or of Graham McDowell (G- Mac) Sports people always talk about getting the basics right. The same applies to presenting the basics are – open: get attention, close: tell the audience how they are better. Between Open and Close use one of 5-6 tried and trusted formats. This evening I will give you the format for Pitch talk.
In the body of your talk you cannot make no more than three key points. Ideally one key point would be best but this requires a great deal of bravery. So that people will understand your business ideas you can use any of the following in the body of talk: analogies, demonstrations, examples, facts, statistics, testimonials.( but not all of them) Reminder “data overload is the greatest failing when trying to communicate with your audience” Andrew C. Keogh
KISS is an anachronism for keeping it simple stupid However, I would suggest that this should be ‘keep it simple and you will earn Dollars!’
With regard to the financial slide if you feel you should put one in, I believe they should not be too detailed. If you include a lot of detail it just leads to awkward and difficult questions which you may not know the answer to as financials are guesswork at best. Some mistakes I have seen presenters make when pitching to venture capitalists, they look for too much, they are currently doing little or nothing and tell us they will be doing 15 million sales in 18 months. too small: they tell us that the product has been approved by major multinational and is in use by them and then look for a 20 K investment A rule of thumb that I’ve heard serial entrepreneurs suggest is that if you forecast doubling your sales figures over the first three or four years that’s generally acceptable and realistic.