Andrew Rosenthal of Philadelphia talks at Ignite Philly 5, March 2, 2010 on the topic of "How to Get People to Like You: The Science of Persuasion." Reviews theories of fascination, liking, and influence/persuasion.
How to Get People to Like You: The Science of Persuasion (IgnitePhilly 5)
1. Getting People to Like You: The Science of Persuasion www.andrewjrosenthal.com Andrew J. Rosenthal [email_address] twitter: @andrewrosenthal 20 slides : 5 minutes
11. 10 KIPP Schools Teach students to be liked by adults S it Up L isten A sk Questions N od T rack Speaker with eyes
12. Three Steps to Becoming More Fascinating 11 xxxxx Lust xx xxx Mystique xxxx xx Alarm xxxxx xxxxx Prestige x xxxxxx Power xx x Vice xxxxxx xxxxxx Trust xx Lust Mystique Alarm Prestige Power Vice Trust
Being liked too much can be bad -stalkers -salem witch trials -definition of fascination
What does it mean to be liked? -pheremones -advertising (attention (vlume) versus persusasion – children screaming/reptition beautiy
7 Triggers of fascination (slid 1)
7 triggers of liking – slide 2
Zappos as example – w/triggers
How to get people to like you - dale carnegie slide 1
Dale carngie slide 2
Dale carnegie slide 3 / example of KIPP
Fascinate – slide 1 Step 1: Evaluate Do you create advocates? Do you incite conversation?
Better to be exceptional in one or two areas than pretty good in all. Example: if Prestige is your badge, then carefully release new info. Random information may cloud message or fail to meet expectations.
Example: Club Med: core beliefs and culture vice to prestige, lust (massages, luxury)