This presentation looks at what cloud computing is, what it can do in practice, it's future potential for businesses and some of the pitfalls to be aware of before cloud sourcing a project. This presentation was given at the Web Directions South conference on 9 October 2009. It was delivered in the business track and was aimed at an audience that were relatively fresh to Cloud Computing or had limited experience. The transcript can be found at: http://bit.ly/tkyxs

1. Cloud Sourcing the Business Web Directions 9/10/2009

2. http://ladysign-apps.com/blog/lee/cloud-computing-simply-explained-cartoon.jpg

3. What is Cloud Computing?

6. Cloud computing is a pay-per-use model for enabling available, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is comprised of five key characteristics, three delivery models, and four deployment models. - NIST Cloud Computing Working Definition

7. A Network based Service , that is available on demand such that the end consumer considers it not their problem

8. Where can we find clouds?

9. Public Clouds

10. Public clouds [Diagram of services such as EC2, Rackspace Cloud etc sitting out on the Internet and I consume them into my network]

11. Private Clouds

12. Private Clouds [Diagram of services provided internally within an organisation]

14. Hybrid Clouds [Diagram of services such as EC2, Rackspace Cloud etc sitting out on the Internet and I consume them into my network alongside private cloud offerings]

15. What can cloud computing do?

16. Service image

17. (Cloud stack diagram)

18. Infrastructure as a Service

19. Infrastructure as a Service (Image – huge rack of servers?)

20. Amazon Console, Elastic Fox screenshot and Go Grid Console

22. Using Infrastructure Services

23. (MELBOURNE CUP IMAGE)

25. Platform as a Service

26. (Image of platform)

28. Software as a Service

31. Data as a Service

33. Zappos Map screen shot

35. Cloud stack image again

36. The future of cloud computing (image of something futureful)

37. Manufacturing (mfr image)

38. Health Services Health image

39. Start up businesses Business image

40. Research / Science Research / science image

41. New Media New media image

42. New Markets New markets image

43. Geography Geography image

44. Warning Warning picture

45. “everything fails all the time. We lose whole datacenters! Those things happen.” - Werner Vogels, Amazon CTO

46. Service Level Agreements Picture of contracts? http://www.transparentuptime.com/2009/01/comprehensive-list-of-saas-public.html

47. Data Policies

49. How safe is your data?

50. How safe is my uptime?

51. Do I have any border concerns?

52. Not sure about pic – some kind of silver lining?

53. Start conclusion Some kind of disruption chart or upheaval?

54. Ticking Clock Image of ticking clock

55. Revolution

56. $ZERO

57. The time to be in market will be days and weeks not months or years

58. Infinite availability The flexibility & scalability of the services available will be virtually INFINITE

59. What can you do now to get started?

60. Cost Focussed business

61. Process Focussed business

62. Innovation Focussed business

63. Cloud Sourcing your Business Citrus Logo Andrew Fisher: email: [email_address] Twitter: @ajfisher Web: www.citrus.com.au