Andrew Grill Digital Lounge Jan2009

•Download as PPT, PDF•

7 likes•1,412 views

Presentation given by mobile advertising evangeliet Andrew Grill at Digital Lounge event January 28 in London on mobile advertising

Technology

Time for a rethink on mobile advertising? Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone Digital Lounge – London January 2009 www gapingvoid.com

4 things ,[object Object],[object Object],[object Object],[object Object]

The Mobile Advertising Value Chain Advertisers / Brands Marketing Agencies & Media Buyers Enablers Content Providers Aggregators Device Makers Wireless Operators Subscribers Traditional Promotional Channels Advertisers need… Measurability ,[object Object],Targeting ,[object Object],Relevance ,[object Object],Location ,[object Object]

Relevance is the new reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile needs a new approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile is more measurable ,[object Object],[object Object],[object Object],[object Object]

Mobile is the 7 th mass media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio with pictures – TV in 1941 With thanks to Russell Buckley mobhappy.com

Mobile is not a broadcast channel Why we are trying to fit the same advertising models that have been around for 50 years (reach & freq) onto a new channel?

Social media will drive mobile in 2009 What are you doing? … and where are you doing it?

Has twitter “jumped the shark” ? @wossy @stephenfry @schofe @rustyrocket

Mobile twitter tip: dabr.co.uk on your mobile

The 3 P’s of Mobile Advertising ,[object Object],[object Object],[object Object],[object Object]

A conversation should start with your name

UK mobile advertising trial – try it tonight http://trial.gigafone.com Tip: enter your mobile number in +44 7xxx format

Follow me on twitter.com/AndrewGrill andrewgrill.com/contact 0788 198 6694 Follow the latest views at www.london-calling.org.uk

Similar to Andrew Grill Digital Lounge Jan2009

New media marketing from OSG Marketing

Forensic / OSG Marketing

New Media Marketing From Osg

Forensic / OSG Marketing

160602_AdWeek_SocialTimes_Harnessing the Era of the Distracted Viewer

Hawthorne

David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century. As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.

The role of television in the marketing of the 21st century // David Brennan

SEMPL

4 steps to better engaging audiences using mobile technology

Carlos R. Guevara

Media Planning & Strategy

Ninad Sankhe

Local Media Advertising: a $130 billion industry in transition

Nathan Schock

Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...

Michael Marlatt

Mobilemoneyreport

TREVERS

Mobile Mrt 101

faris_khalifeh

2008.08 Mobile Internet Advertising - Report IAB

ARBOinteractive Polska

20080104 iab mobile advertising report

Boni

Advertising Media Strategy Lecture 6

Neil Kelley

Brand And Strategy

Kushal Sanghvi

I phone 8 advertising

kurtilko

White paper: How to be successful in Mobile Advertising

Mohamed Mahdy

New Face of TV Advertising and other articles

XPotential

Joule mobile and social

Mindshare

Advertisment presentation final

Lauren Barker

The mobile advantage the case for mobile marketing

Mobile Advantage Company

Similar to Andrew Grill Digital Lounge Jan2009 (20)

New media marketing from OSG Marketing

New Media Marketing From Osg

160602_AdWeek_SocialTimes_Harnessing the Era of the Distracted Viewer

The role of television in the marketing of the 21st century // David Brennan

4 steps to better engaging audiences using mobile technology

Media Planning & Strategy

Local Media Advertising: a $130 billion industry in transition

Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...

Mobilemoneyreport

Mobile Mrt 101

2008.08 Mobile Internet Advertising - Report IAB

20080104 iab mobile advertising report

Advertising Media Strategy Lecture 6

Brand And Strategy

I phone 8 advertising

White paper: How to be successful in Mobile Advertising

New Face of TV Advertising and other articles

Joule mobile and social

Advertisment presentation final

The mobile advantage the case for mobile marketing

Recently uploaded

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

MINDCTI Revenue Release Quarter One 2024

MIND CTI

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

apidays

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

This presentation explores the impact of HTML injection attacks on web applications, detailing how attackers exploit vulnerabilities to inject malicious code into web pages. Learn about the potential consequences of such attacks and discover effective mitigation strategies to protect your web applications from HTML injection vulnerabilities. for more information visit https://bostoninstituteofanalytics.org/category/cyber-security-ethical-hacking/

HTML Injection Attacks: Impact and Mitigation Strategies

Boston Institute of Analytics

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Recently uploaded (20)

Exploring the Future Potential of AI-Enabled Smartphone Processors

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

2024: Domino Containers - The Next Step. News from the Domino Container commu...

MINDCTI Revenue Release Quarter One 2024

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

AWS Community Day CPH - Three problems of Terraform

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

HTML Injection Attacks: Impact and Mitigation Strategies

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategies for Landing an Oracle DBA Job as a Fresher

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

A Domino Admins Adventures (Engage 2024)

presentation ICT roal in 21st century education

Powerful Google developer tools for immediate impact! (2023-24 C)

Andrew Grill Digital Lounge Jan2009

1. Time for a rethink on mobile advertising? Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone Digital Lounge – London January 2009 www gapingvoid.com

2. Who am I? www.London-Calling.org.uk

10.

11. Radio with pictures – TV in 1941 With thanks to Russell Buckley mobhappy.com

12. Mobile is not a broadcast channel Why we are trying to fit the same advertising models that have been around for 50 years (reach & freq) onto a new channel?

13. Mobile advertising 1.0

14. Social media will drive mobile in 2009 What are you doing? … and where are you doing it?

15. Has twitter “jumped the shark” ? @wossy @stephenfry @schofe @rustyrocket

16. Mobile twitter tip: dabr.co.uk on your mobile

17.

18. A conversation should start with your name

19. UK mobile advertising trial – try it tonight http://trial.gigafone.com Tip: enter your mobile number in +44 7xxx format

20.

21. Follow me on twitter.com/AndrewGrill andrewgrill.com/contact 0788 198 6694 Follow the latest views at www.london-calling.org.uk

Andrew Grill Digital Lounge Jan2009

Recommended

Recommended

More Related Content

Similar to Andrew Grill Digital Lounge Jan2009

Similar to Andrew Grill Digital Lounge Jan2009 (20)

More from Andrew Grill

More from Andrew Grill (18)

Recently uploaded

Recently uploaded (20)

Andrew Grill Digital Lounge Jan2009