This workshop is about building an effective and nimble user centred product team building great products for a global audience. It’s about deciding what a Minimum Viable Product really is and [the hard part:] what to do once you’ve got one. I’ll go behind the scenes at Optimal Workshop to discuss our design and development process, how we handle customer support and how the two are intertwined for the good of our customers.
2. Hi, I’m Andrew and I’m
pleased to meet you.
This is a conversation
PLEASE ASK QUESTIONS
3. My Context
In-house design and development
Design & development services
Installed software with licensing and support
Software as a service
Andrew Mayfield
nz.linkedin.com/in/andrewmayfield
@andrewfantastic
39. Product Vision
For (target customer)
Who (statement of the need or opportunity)
The (product name) is a (product category)
That (key benefit, compelling reason to buy)
Unlike (primary competitive alternative)
Our product (statement of primary differentiation)
!
!
from the book: Crossing the Chasm by Geoffrey Moore
40. For information architects (IAs)
!
Who want to make websites and intranets
easier to navigate for their users
!
Treejack is a tree testing tool for IA testing and validation
!
That provides quantitative user research to prove or disprove
terminology and hierarchy choices by isolating the IA from any
other visual concerns
!
Unlike other methods and tools on the market
!
Our product is inexpensive, easy to use and has great looking
charts that management can read for themselves.
Treejack
TREE TESTING
41. Help experience designers understand where
and why people get lost on their website.
Treejack
TREE TESTING
55. Dog food day
A day where you are the user.
!
Invite a user, or a team of spend time with
you and your product team.
!
You work with the user(s), or for them,
to achieve their goals using your products.