This document summarizes a presentation about smart social networking for graduate students. It discusses how graduate students can use social media platforms like Twitter, Facebook, LinkedIn, and blogs to connect with peers, access research information, build their professional network and online presence, and keep up with their fields. It provides advice on practicing smart social media use, such as following relevant accounts, participating in online conversations, maintaining a professional online profile, and observing best practices like avoiding posting anything that could damage one's reputation or career. The presentation aims to help graduate students leverage social media effectively.

1. Smart social networking
for graduate students
Presented by:
Andrew Careaga
Director of Communications
@MissouriSandT
Oct. 23, 2013
#SmartSocialGrad
Photo: Jason A. Howie, “Social Media Apps,” on Flickr

2. www.slideshare.net/andrewcareaga

3. A bit
about me
Director of Communications since 2004
At S&T since 1991
Journalism background
Co-manage university’s social media
presence
• Twitter & Facebook <- mainly
• YouTube, Flickr, blogs
Blogger (Higher Ed Marketing –
andrewcareaga.wordpress.com)
Twitter fanatic (@andrewcareaga)
Tweeting about:
#highered
#music
#stlcards

4. TODAY’S AGENDA:
1. The social media landscape
2. How social media can help you
3. How to practice smart social
Live-tweeting? Use this hashtag:
#SmartSocialGrad

5. POP QUIZ
What is your Digital IQ?

6. “Social Media Explained,” by ChrisL_AK (Flickr); “Kettle Glazed Doughnuts,” by cellar_door_films (Flickr)

7. A social media minute

8. Source: Tunheim, March 2012)

10. How grad students use social media
% of grad students
0
10
20
30
40
Connect with other students with
academic interests
39
Pose a question to peers
34
Share research information
Use research recommended by peers
8
1
Source: ProQuest, “Undergraduate and Graduate Use of Social Media
www.slideshare.net/proquest/undergraduate-and-graduate-student-use-of-social-media-whitepaper
50

11. Source: Tribe HR/
TheUndercoverRecruiter.
com

12. How recruiters use social media
% of recruiters who…
0
20
40
60
80
use/plan to use social networks for
recruiting
92
are likely to look at social profiles
have hired a candidate introduced
via social media
100
86
73
Source: Tribe HR/TheUndercoverRecruiter.com

13. HubSpot, 101 Awesome Marketing Quotes (www.hubspot.com/101-marketing-quotes/)

14. For example:

17. New opportunities for grad students
•
•
•
•
•
Professional networking, collaboration
A support network
Access info and research material
Keep up with news relating to a field
Build your online presence (“digital
footprint”)

18. Source: Tribe HR/
TheUndercoverRecruiter.
com

19. Networking, collaboration, support
Connect with peers in your field
Requires engagement
How to get involved:
• RTs (retweets)
• @mentions
• Hashtags #
• Conversations
• Twitter lists
• Twitter chats

20. #gradchat
#jobhuntchat
#medschool
#mbachat
#phdchat
#pubhealth
#highered
#stemcareers
#smallbizchat
#edchat

21. Relevant chat hashtags

23. #gradstudentproblems

24. Getting started: Who to follow?
At Missouri S&T:
• @MissouriSandT (of course!)
• @SandTGradStudy (naturally!)
• @SandTChancellor (best #highered leader on Twitter!)
Elsewhere:
•
•
•
•
•
•
•
@chronicle
@InsideHigherEd
@TimesHigherEd
@gradhacker
@thesiswhisperer
@researchwhisper
@researchremix

25. LinkedIn: Professional connections
Photo: “LinkedIn Contacts,” Brett Farmiloe, Flickr

26. 10 tips for LinkedIn success
1.
2.
3.
4.
5.
Write your own headline
Choose the right photo
Use keywords
Include relevant work experience
Complete the summary

27. 10 tips for LinkedIn success
6. Highlight publications, certifications
7. Get recommendations/endorsements
8. Claim your vanity URL
9. Adjust your public profile settings
10. Keep your profile up to date
Via Maebellyne Ventura, “Set up a Killer LinkedIn Profile,” Aug. 6, 2013
(maebellyneventura.com/social-media-rules/setting-up-a-graduate-linked-in-profile/)

28. The blogosphere
• Because sometimes140
characters just isn’t
enough
• Build your network
• Discuss/conduct your
research
• “Publish”
• Integrate with other
social media
Photo: “blogosphere1,” by DaveBleasedale on Flickr

31. Practice smart social
Photo: “Best Group Costume Halloween 2009,” by nicadlr (Flickr)

32. Don’t be this guy

33. Or this guy

34. IMPACT
Source: Alan Stark, Flickr

35. I
M
P
A
C
T
Identity
Mom Rule
Positivity
Add Value
Career
Think
Adapted from Fieldhouse Media

36. House rule No. 1
Don’t
be evil
Photo: “Devil,” by elycefeliz on Flickr

37. House rule No. 2
Don’t
be
dumb
Photo: “Jester,” by Susan Averello on Flickr

38. “What happens in Vegas stays in Vegas;
what happens on Twitter stay on Google
forever!”
Jure Klepic
Social media guy
Image: “Google Logo,” by SEO on Flickr

39. Missouri S&T’s social media guidelines:
rol.la/smartsoc

40. Thanks!