3. Easy, right?
• Make a new WP site
Tuesday, 16 March 2010
4. Easy, right?
• Make a new WP site
• Slap up some content
Tuesday, 16 March 2010
5. Easy, right?
• Make a new WP site
• Slap up some content
• Create accounts at StumbleUpon, digg & reddit
Tuesday, 16 March 2010
6. Easy, right?
• Make a new WP site
• Slap up some content
• Create accounts at StumbleUpon, digg & reddit
• Submit your site and…
Tuesday, 16 March 2010
7. Easy, right?
• Make a new WP site
• Slap up some content
• Create accounts at StumbleUpon, digg & reddit
• Submit your site and…
Tuesday, 16 March 2010
8. Easy, right?
• Make a new WP site
• Slap up some content
• Create accounts at StumbleUpon, digg & reddit
• Submit your site and…
If only it was that easy!
Tuesday, 16 March 2010
10. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
Tuesday, 16 March 2010
11. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
Tuesday, 16 March 2010
12. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
Tuesday, 16 March 2010
13. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
Tuesday, 16 March 2010
14. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
Tuesday, 16 March 2010
15. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content
Tuesday, 16 March 2010
16. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content FAILS
Tuesday, 16 March 2010
17. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content FAILS - EPIC
Tuesday, 16 March 2010
18. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content FAILS - EPIC
Tuesday, 16 March 2010
19. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content FAILS - EPIC
Our focus today.
Tuesday, 16 March 2010
21. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
Tuesday, 16 March 2010
22. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
Tuesday, 16 March 2010
23. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
Tuesday, 16 March 2010
24. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
Tuesday, 16 March 2010
25. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
Tuesday, 16 March 2010
26. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
Tuesday, 16 March 2010
27. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
•Is your site’s content original?
Tuesday, 16 March 2010
28. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
•Is your site’s content original?
• If it is not entirely original, does it offer more? Editorial
perspective?
Tuesday, 16 March 2010
29. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
•Is your site’s content original?
• If it is not entirely original, does it offer more? Editorial
perspective?
•Does your content inspire endorsement?
Tuesday, 16 March 2010
30. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
•Is your site’s content original?
• If it is not entirely original, does it offer more? Editorial
perspective?
•Does your content inspire endorsement?
• If Social News users are going to vote on and share your
content you must inspire them to do it!
Tuesday, 16 March 2010
32. Content For Social News
•Does your content fit your site’s niche?
Tuesday, 16 March 2010
33. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
Tuesday, 16 March 2010
34. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?
Tuesday, 16 March 2010
35. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?
• Use bullets, images, videos, subheaders, good font size etc.
Tuesday, 16 March 2010
36. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?
• Use bullets, images, videos, subheaders, good font size etc.
•Does your content inform, entertain or amaze?
Tuesday, 16 March 2010
37. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?
• Use bullets, images, videos, subheaders, good font size etc.
•Does your content inform, entertain or amaze?
• Give your content a purpose!
Tuesday, 16 March 2010
41. Your Site: Make It Attractive
(For Social News)
Tuesday, 16 March 2010
42. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
Tuesday, 16 March 2010
43. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
Tuesday, 16 March 2010
44. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
Tuesday, 16 March 2010
45. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
Tuesday, 16 March 2010
46. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
•Does your site allow itself to be framed?
Tuesday, 16 March 2010
47. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
•Does your site allow itself to be framed?
• If your site breaks out of frames, how will you enable voting?
Tuesday, 16 March 2010
48. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
•Does your site allow itself to be framed?
• If your site breaks out of frames, how will you enable voting?
•Are there plenty of “webbites” in your content?
Tuesday, 16 March 2010
49. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
•Does your site allow itself to be framed?
• If your site breaks out of frames, how will you enable voting?
•Are there plenty of “webbites” in your content?
• Would it be possible to make quotable snippets of copy?
Tuesday, 16 March 2010
51. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
Tuesday, 16 March 2010
52. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
Tuesday, 16 March 2010
53. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?
Tuesday, 16 March 2010
54. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?
• Just a text link? Thumbnails?
Tuesday, 16 March 2010
55. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?
• Just a text link? Thumbnails?
•awesome content? consistently publish
Is it obvious that you
Tuesday, 16 March 2010
56. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?
• Just a text link? Thumbnails?
•awesome content? consistently publish
Is it obvious that you
• Will Social News users see other content that they’ll want to
endorse?
Tuesday, 16 March 2010
69. The Possible
•Are all of your posts “golden”?
Tuesday, 16 March 2010
70. The Possible
•Are all of your posts “golden”?
• Display links to other “golden” posts to Social News users.
Tuesday, 16 March 2010
71. The Possible
•Are all of your posts “golden”?
• Display links to other “golden” posts to Social News users.
•Are you active on Social News?
Tuesday, 16 March 2010
72. The Possible
•Are all of your posts “golden”?
• Display links to other “golden” posts to Social News users.
•Are you active on Social News?
• Say hi to others from the same Social News sites you’re active
on.
Tuesday, 16 March 2010
75. If you do it right…
trak.ly
Tuesday, 16 March 2010
76. If you do it right…
trak.ly
@andrewburnett - design / development
Tuesday, 16 March 2010
77. If you do it right…
trak.ly
@andrewburnett - design / development
@the_emecks - digg & su.pr links (plus a metric fuckload of shite at no extra cost)
Tuesday, 16 March 2010