CommunityNext: People not Pages

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Andrew Chen

Business Kunst & Fotos

People not Pages:
An overview of Ad Targeting

Today’s talk

1. Targeting = $
2. Does it work?
3. Social networks suck.

(the publisher-centric view)

Hi. I’m Andrew.

My life in advertising:
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Homepage = $$$

… and 13
other
sections

Tech = $$$$ Opinion = $ World = $

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CommunityNext: People not Pages

1. People not Pages: An overview of Ad Targeting

2. Today’s talk 1. Targeting = $ 2. Does it work? 3. Social networks suck. (the publisher-centric view)

3. Hi. I’m Andrew. My life in advertising: QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

4. Revenue Science publisher clients

5. Targeting = $

6. Homepage = $$$ … and 13 other sections Tech = $$$$ Opinion = $ World = $