Crowdzilla combines advanced gigapixel imaging technology with custom social media engagement solutions to transform immersive crowd images into "event-specific" social networking platforms-empowering brands to connect directly with impassioned audiences beyond the event through visual social media.

1. EXTEND THE LIVE EXPERIENCE
ZOOM! TAG! SHARE!

2. Crowdzilla at a glance
An ultra high definition crowd image
built into a social media marketing
platform, allowing sponsors/producers
to engage attendees & their social
networks beyond the event with the
most shared content on the planet,
photos posted to Facebook

3. Crowdzilla Clients

4. Company Overview
What: We extend & monetize the live
experience through the power of social
photo sharing
How: Immersive imaging technology allows
users to explore the event in amazing
detail; attendees tag & share event photos
across social networks
Opportunity: Promote your brand socially;
leverage the viral reach of attendees social
networks & transform an in-venue only
experience into an ongoing post event
campaign
Sponsor branding in every step

5. Crowdzilla: Enable Fans, Extend the Event
★ Creates new sponsorship
vehicle
★ 83% of social media users
share content they are
passionate about (sports/
music affinities)
★ Every shared Crowdzilla
photo creates 140 additional
impressions*
★ Highly viral user-featured
content integrates the brand
in every photo
Reinvent existing packages to
extend after the event online!
*(based on current Facebook “Friends” averages)

6. Crowdzilla: How it Works
Using High
Resolution DSLR
cameras, our
photographer
captures the images,
150X greater than a
standard 8 megapixel
camera
The images are
uploaded to our
team, where they
are woven into one
& made available
within hours of the
event
Through a hosted
microsite
(embedded on
client’s webpage)
and/or Facebook
app, fans tag
themselves at the
event
Attendees then share
their photo across
Facebook & other
social media, along
with brand callouts
and links
1 2 3 4

7. The Value to Sponsors
★ Allows brands to reach key demographics by
effectively communicating through the fans’
social networks
★ Extends the sponsorship past the event,
creating thousands of additional impressions
to those not in attendance
★ Brand alignment with attendees passion
points
★ Allows for data capture they would not get
with basic venue programs
★ Creates consumer good will by providing fans
with a tangible (free) memento
Custom logo tags
maximize brand exposure
Audio/video hotspots
further enhance user
engagement
Branding incorporated into the
real venue signage

8. Branding Opportunities
BRANDED
CUSTOM SPLASH
INTERACTIVE VIDEOS
CUSTOM NAVIGATION
EMBEDDED LOGOS
STATIC
Crowdzilla provides an
interactive, immersive
branding experience
that extends
sponsorship activation
beyond the event

9. Syndication Across Social
Branding carries throughout,
from app to newsfeed

10. 8,612 NEW FACEBOOK “LIKES”
ACQUIRED FOR ORANGE MOBILE
4,613 USER TAGS
33% OF TOTAL EVENT ATTENDEES
53,234 UNIQUE VIEWS within 24 hrs
3.5X MORE THAN NUMBER OF ATTENDEES
4 MINUTES OF INTERACTION
per app user average
$1,179,844 VALUE
IN SOCIAL MEDIA VALUE ACQUIRED*
600,000+ IMPRESSIONS
BRANDED PROMOTIONAL MESSAGES
Rihanna Concert
Tel-Aviv, Israel
Event Attendance: 15,500
*Consumer Brand Facebook FanValue: $137 per year
Case Study: Orange Mobile

11. Capture the moment, engage the crowd
★ Team Entrance, 1st Pitch
★ Kiss Cam, Crowd Cam
★ Promo event add on
★ Intermission
★ Artist hits stage
★ Artist “takes” photo
★ Publicity Events
★ Sponsored Events
★ Corporate Meetings
Kings of Leon
The Macallan Whisky TastingNJ Devils
Brands
Film Premieres, Conventions, Rallies & More
SportsConcerts

12. Engagement Features
Re-connect with other fans
you met at the event
Create games that unlock special content at a
specified number of tags.
Tag yourself!
Hidden object games and “enter to wins” help
make the app fun for non-attendees as well
Enter to win contests within the image

13. Data & Analytics
★ Email and Facebook data captured
from every tag
★ Custom data capture (e.g. SMS)
options
★ Facebook “Like” us to access
★ iPhone/Android app integrations
★ Google Analytics

14. ★ Facebook & Twitter
Newsfeed posts
★ Email Blasts
★ Ticket Partner Emails & App
★ Alerts on the teams/artists
iPhone app
★ Opt-in SMS to notify app
launch
★ Website news updates
★ Pinterest posts of past
Crowdzilla photos
★ Message on venue video board/
Jumbotron
★ Branded banner held over
photographer during the shot.
★ Announced on PA system
★ SMS texts
★ Chair backs signs
★ Game day programs
★ Flyers or sticker hand-outs
★ Facebook/Twitter Posts
sponsors/artists/teams/
venues
★ Contest activations- locate
the brand mascot hidden in
the image to unlock prize
★ Sponsor video embedded in
venue image (Jumbotron)
★ Press Releases
★ Find the band in the crowd,
unlock content
★ Email blast to ticket holders
Post-EventAt EventPre-Event
Activation: Let them know!

15. What Crowdzilla provides
★ Photographer to capture images
★ Post-Production
★ All hosting services
★ Custom designed microsite
★ Client branded Facebook app
★ Data capture and analytics
★ Contest activation
★ Sponsor integrations
★ embedded video/audio
★ eCommerce partnerships

16. The Crowdzilla Team
★ Crowdzilla, founded by Andrew Rudy,
was the first company to produce a
gigapixel tagging campaign
★ Experienced team that has excelled in
bringing entertainment, sports, brands
and technology together
★ Extensive experience in live events,
online media, strategic marketing,
platform development and mobile apps
★ Based in Los Angeles & New York with
photographers available worldwide to
capture any event
Key team members
✦ Andrew Rudy (Founder & CEO): FormerlyCEO, Livid Instruments. entrepreneur andentertainment technology innovator
✦ Glenn Frese: Previously SVP of Digital &Strategic Marketing at Columbia Records✦ Stephen Prendergast: Extensive liveexperience as EVP at Live Nation Studios withartist management and label background
For more information contact
info@crowdzilla.net
or 973-229-9818