social engagement platform for producers of live events

1. COMBINING GIGAPIXEL IMAGING TECHNOLOGY WITH CUSTOMIZED SOCIAL
MEDIA SOLUTIONS TO ENGAGE FANS BEYOND THE EVENT
Extending the Live Moment to the Social Web

2. CROWDZILLA extends the live experience by integrating custom photo-tagging
functionality and social engagement features into Gigapixel images captured during
major events.
Attendees relive, share and commemorate the event experience
through multi-faceted interaction, truly immersing themselves in
the event environment

3. CAPTURING THE LIVE EXPERIENCE
WITH 7 BILLION PIXELS
CROWDZILLA’S web imaging
platform allows users to zoom-in
and explore every corner of the
stadium in incredible clarity
The ultra high resolution image provides150 times the
detail of a standard 6 Megapixel camera photo

4. The custom photo-tagging software is directly integrated with the Twitter and Facebook
API allowing for fans to push content to their entire social network with a single click
FIND
SHARING THE EXCITEMENT
TAG
SHARE

5. SHARING THE EXCITEMENT
FIND
TAG SHARE
Explore via custom
navigation tools to
pinpoint your location
Tag yourself or a friend
using your Facebook
account – once tagged
the fan’s name is
embedded above their
image
Fans can post their
image to their
Facebook wall or
share links to the app
via Twitter or Email
When friends click on the wall
post the app automatically
loads and zooms directly to
the tagged fan

6. THE CROWDZILLA EXPERIENCE OPTIMIZES FAN
ENGAGEMENT BEYOND THE CURTAIN DRAW

7. 04
83% OF SOCIAL NETWORK USERS SHARE CONTENT
THEY ARE PASSIONATE ABOUT
1 in 5 OF EVERY MINUTE
SPENT ONLINE IS SPENT ON
SOCIAL MEDIA
AVERAGE FACEBOOK USER HAS
130 FRIENDS
FOR EVERY TAG 130+ SOCIAL
IMPRESSIONS WILL BE
GENERATED
*Metrics based off 800MM Facebook user average friend data

8. As fans share photos, sponsors
receive brand exposure from
each post interaction
EVENT PRODUCERS/SPONSORS RECEIVE INVALUABE
EARNED MEDIA EXPOSURE THROUGHOUT THE
SHARING PROCESS

9. VALUE OPTIMIZATION THROUGH BRAND
INTEGRATION

10. SPONSORED SHARING MODULES TURN FANS
INTO BRAND ADVOCATES
Title, description and thumbnail image
of each user’s share post can be
customized with sponsor branding,
promotional message/call to action
and logos

11. 04
SPONSORED TAGGING ICONS MAXIMIZE BRAND
EXPOSURE WITHIN THE APPLICATION

12. SIGHT, SOUND AND MOTION UNITS FURTHER
ENHANCE ENGAGEMENT
sponsor splash page
branded headers
embedded logos embedded video

13. 8,612
new Facebook Fans acquired
600,000+
Branded Promotional Messaging Impressions
ORANGE MOBILE CASE STUDY
Rihanna Concert
Tel-Aviv, Israel
Event Attendance: 15,500
GUINESS BOOK OF WORLD RECORDS “MOST
TAGGED PHOTO ON FACEBOOK” WITH
4,613 TAGS
53,234 UNIQUE APP VIEWS
3.5x THE NUMBER OF EVENT ATTENDEES
AVERAGE TIME SPENT ON
SITE PER USER: APPX
4 MINUTES
$1,179,844
in social media value acquired*

14. THE MOMENT
www. crowdzilla.net info@crowdzilla.net