Material apresentado no Retail's Big Show em Nova York em Jan/09 sobre fast fashion

1. Delivering the Fashion Forward Supply Chain 1/12/2009 4:30 PM - 5:15 PM Spencer Maynard – New Look Retailers

2. Introduction to New Look Source: TNS Worldpanel Fashion New Look is the 2nd largest womenswear retailer in the UK 940 stores across the UK, Ireland, France, Belgium, Dubai, Kuwait, Saudi Over 37% of all UK women shopped in New Look last year and one third of all customers visit at least once a week New Look is the market leader in Teenage Clothing, Footwear and Denim

3. New Look Customer Proposition Source: TNS Worldpanel Fashion Great Fashion at Great Prices Brilliantly reactive with a tight stock model and a strong trading mentality Aim to hit the ‘ crest of the fashion wave ’ Newness to the customer is paramount

10. Merchandise Measures and Strategy To minimum visual levels and customer demand if higher Low – Average 30% initial placement of stock, ability to correct in season Low – less than 10%, with many lines under 5% High – key lines in excess of 95% Target close to 100% (at least 1 SKU per store) Fashion Continuity To customer demand only High - Average 60% initial placement of stock High – under 25% overall, but wide variation by product Target 80% for first 4 weeks only Not important High Fashion Replenish-ment Allocation Markdown target Service Level Availability