Presentation at SXSW. Audio available at: http://schedule.sxsw.com/2012/events/event_IAP11624

1. Andrés Monroy-Hernández
Microsoft Research
@andresmh
SXSW 2012
(cc) sayamindu on flickr
Designing a Creative
Online Community for
Kids

2. Villemard, 1910

3. Villemard, 1910

4. 1. Core Values
(cc) ntr23 on flickr

5. Constructionism

6. LEGO Mindstorms
(cc) neliw attig on Flickr

7. Logo

8. Learning Webs

9. 2. Audience,
Artifacts, and
Peers
(cc) ntr23 on flickr

10. demo

14. 1,000,000
accounts
250,000 creators
2 million projects
25% remixes
those who remix,
71% create
a remix as their
first project
(cc) ntr23 on flickr

15. 65,000 projects
28,000 users
80K
40K
0
Mar 2007 Mar 2011
Monthly activity
16,000 remixes

16. 70K
30K
14 years-old
0
Age and gender
(self reported)

17. Source: Google Analytics
1 million visitors
per month

18. Source: Google Analytics
Location

19. Source: Quantcast
U.S. Visitors

20. 3. Circumvent
Schools
(cc) ntr23 on flickr

23. (cc) Roo Reynolds on Flickr
Parents
After-school
Kids‟ Friends
Schools

24. 4. Connect with
Strangers
(cc) ntr23 on flickr

25. Here are some simple walking sprites
They are peerfect for platform
games….
If u wanna a sprite of your very own
leave a comment in my gallery
Say what u want and I will do it for u
Be patient, coz it might take a few
weeks
I am very busy ^o^
Monroy-Hernández & Resnick – interactions „07

26. Could you make a Mountain background?
I am going to give it a loveit and put on my
favourites in case I need more sprites for my
miniature company, Crank_INC.
It‟s not a REAL company, just one I made up.
We make very good quality games.
I‟ve only made 2 so far (I don‟t want to make
rubbish ones).
All you do is simply send in a project, I will
review it back and if it‟s good enough
I will grant you a member of Crank_INC!
Monroy-Hernández & Resnick – interactions „07

27. Programmer and chairlady and game creator
Co-co character designer
Background designer
Programmer and webpage designer
Co-character designer and background scroller expert
Monroy-Hernández & Resnick – interactions „07

28. 3 months, 6 games
17 remixes per project
Aragon, Poon, Monroy-Hernández, Aragon - C&C 2009

29. Monroy-Hernandez & Yun – CSCW „12

30. Monroy-Hernandez & Yun – CSCW „12

31. Monroy-Hernandez & Yun – CSCW „12

32. Monroy-Hernandez & Yun – CSCW „12

33. 5. Productive
Drama
(cc) ntr23 on flickr

34. “Copycat!!”
Skokie Public Library on Flickr
“Hello Mr. Plagiarist!”
“Alright you crap eating
thumb sucking baby”
“Love what you did with my
code! Great idea!”
Hill, Monroy-Hernández, Olson - ICWSM '10

36. Negative
comments
(22%)
Positive
comments
(21%)
Hill, Monroy-Hernández, Olson - ICWSM '10
(n=3,742)

37. 6. Productive
Friction
(cc) ntr23 on flickr

38. “ Maybe downloaded Scratch files, after being
uploaded, [should be] marked with the creators
name at the bottom.” Dave, 16
Skokie Public Library in Flickr

39. Automatic attribution

40. …made no difference!
Monroy-Hernández, Hill, Gonzalez-Rivero, boyd. CHI '11

41. Credit to The1UP for Navi Sparta
Remix,
Swifty2 for punch and scream sounds
And Caramellstar51 for the end music
And NeonTyphlosionJR for the
animation

42. n =932, χ2 = 27.60; df = 3; p < 0.001
Manual credit
…did make a difference
Monroy-Hernández, Hill, Gonzalez-Rivero, boyd. CHI '11

43. Define remixing
“Taking somebody else‟s project,
and then changing a lot of it, and
then sharing it and giving credit ”
Jon, 9
Monroy-Hernández, Hill, Gonzalez-Rivero, boyd. CHI '11

44. 7. Beware
Incentives
(cc) ntr23 on flickr

45. Status

46. Height: 5

47. Height: 38

48. Nickerson, J. V., Monroy-Hernández, A. HICSS ‟11
Coloring contests

49. 8. User
Innovation
(cc) ntr23 on flickr

50. Most popular 42 million scripts

53. In addition to
Scratch…
(cc) ntr23 on flickr

57. Kodu is a free project by FUSE Labs at Microsoft
Research see more at http://kodugamelab.com
Scratch is a free project by the Lifelong
Kindergarten Group at the MIT Media Lab
http://scratch.mit.edu

58. Acknowledgements Amon Millner, Anant
Seethalakshmi, Anupom
Syam, Amos Blanton, Ashok
Gond, Benjamin Mako Hill,
Chris Garity, danah boyd,
Cecilia Aragon, Dan Jared,
Diana Aragon, Evelyn
Eastmond, Eric Rosenbaum,
Han Xu, Jay Silver, Jeff
Nickerson, John Maloney,
Joren Lowen, Karen Brennan,
Kemie Guaida, Mark Goff,
Mitchel Resnick, Natalie
Rusk, Nick Bushak, Paul
Medlock-Walton, Ricarose
Roque, Rita Chen, Robert
Miller, Sarah Poon,
Sayamindu Dasgupta,
Stephanie Gayle, Tamara
Stern, Ubong Ukoh, Vladimir
Vuksan, Yochai Benkler
…and the thousands of
members of the Scratch
Online Community
Financial support from:
MIT Media Lab research consortia, NSF,
Microsoft, Intel, MacArthur Foundation,
Google, Bradesco, Samsung, Telmex, Iomega
(cc) sayamindu on Flickr
http://andresmh.com
@andresmh