2. Apple - Identity
Foundation – California, EUA, April 1, 1976, Apple Computers
Stores – 317
Founders– Steve Jobs, Steve Wozniak, Ronald Wayne
Employees – 6000 (in 2001)
Industry – Computer Hardware, Computer Software, Consumer Electronics
Website – http://www.apple.com/
Headquarter – Apple Campus, Cupertino,
California, EUA

3. Apple - Introduction
Founded by Steve
Wozniak, Steve Jobs and
Ronald Wayne, with the
name of Apple
Computers, in
1976, California.
An American multinational corporation that designs and sells consumer
electronics, computer software and personal computers.

4. A little of History
Everything has stared when Steve Wozniak developed Apple 1
(computer), being a very advanced project at that time.
It was refused by some companies, but the founders have decided to
take the idea forward.
This computer wasn’t a great success but the incomes had supported
Apple in his first year, opening the way to release and create more
powerful and developed versions.

5. Sucess Products
iMac (1998)
iBook (1999)
iPod (2001)
Mac OS X (2001)
iTunes/iTunes Store (2001)
MacBook (2006)
iPhone (2007)
iPad (2010)
Macbook Air (2010)
iPad 2 (2011)
iPhone 4S (2011)
The New iPad (2012)
In these ones the best were:
iMac, Mac OS
X, iPod, iTunes, iPhone/iPhone

6. iMac
Computer model who was released in the 90’s to revolutionize the
personal computer market.
Last version iMac: iMac G5
Appeared on August 31, 2004
Recent laptops: MacBook Air, MacBook Pro
http://www.apple.com/imac/

7. iPhone
Smartphone developed by Apple, with functions of iPod, digital
camera, Internet, SMS, Wi-Fi connection and Face Time (Video Calls)
Has the best interaction paradigm of mobile phones
Appeared on June 29, 2007
Some iPhone models/versions:
• iPhone2G
• iPhone 3G
• iPhone 4
• iPhone 4S
O iPhone 3G has reached 1 million units sells in a week and iphone4S has
overtaken the sell of 4 million units in three days.
http://www.apple.com/pt/iphone/features/

8. iPhone sells in millions

9. iPad
Device in tablet format announced on January 27, 2010, being the first
iPad version with Wi-Fi 802.11n, 7 inches, accelerometer and compass.
iPad2, second version, announced on March 2, 2011, being
thinner, weightless and faster, with a front camera and back one too for
Video Calls. Two models: black and white. More advanced technology
than the first version.
It has sold 3 millions of iPads in four days.
http://www.apple.com/ipad/

10. iPad Power
9 in each 10 consumers have knowledge of iPad
91% of the owners have downloaded at least one app
When iPad celebrated his first year of existence, Apple had sold over 15 million
units
57.6% it’s the participation of iPad on the market, in the tablet sector

11. Apple and his profit on selling
products
In the last 2011 quarter, Apple sold 37 millions
of iPhones (increase of 128%), 15.43 millions of
iPads (increase of 111%) and 5.2 millions of
iMacs (increase of 26%).
His profit has established a new record in the
value of 13.06 billion dollars, due the sell of
the new iPhone (iPhone 4S).

12. Apple Stores
Since May 2001, Apple has opened 374 stores, being 236 in USA.
Apple Store in Nova Iorque Apple Store in Tóquio

13.  IDENTITY
Full name: Steven Paul Jobs
Birth: February 24, 1955, California, EUA
Dead: October 5, 2011, 56 years, California
Nationality: North-American
Residence: Palo Alto, California
Occupation: President of Apple Inc.

14. Steve Jobs – A little of History
Inventor in informatics sector
Cofounder, president and executive director of Apple
Revolutionized the technologic world: personal computers, animation
films, music, phones, tablets, digital publications
In his first years, with Steve Wozniak and Mike Markkula, he developed
e commercialized Apple 2 (personal computer). Later he created
Macintosh.
After he lost a dispute with Apple direction in 1985, Jobs resigned and
he created NeXT, company of platforms development. Apple bought
NeXT in 1996 and so, Steve Jobs returned to Apple.
He died with 56 years, due a pancreatic cancer.

15. Rivalry
Exists a big rivalry between Steve Jobs and Bill Gates, ex-president and
principal shareholder of Microsoft.
http://www.apple.com/stevejobs/
“Steve Jobs will always be one of the most genius, titanic and
creative minds of the world. Steve left behind a company that he
only could built and his spirit will always be the base of Apple.”

16. Curiosities
The bite that the apple currently has it’s for people don’t confuse na apple
with a cherry.
The first Macintosh laptop weighed 7kg. Today, MacBookAir weigh 1.3kg.
Fortune magazine appointed Apple as the most admired company of the world
in 2008, 2009 and 2010.
The little i before the names of the products, used to represent in the start
Internet. Today, it takes reference to the individual and personal, being “I”.