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Corporate Culture
   Communication
                 &
Event & Experience
         Marketing
OUR EXPERTISE


       Strong emotional bond with
       the brand/ company

       Emotional anchoring of
       values, messages and
       vision

       Brand experience
                                2012©BRANDSOUL
What‘s the power
beyond the brand?
Culture
Corporate and Brand culture
is the humus of every
growing company.
YOU GET
Strategy & Planing

   Project Management

      PR & Communication

         Event Design, Management &
         Organisation

            Creative Idea Workshop

               Corporate Culture Communication

                     Digital Media Management
HOW WE WORK




              2012©BRANDSOUL
HOW WE WORK
              The BRANDSOUL steering wheel

              We work with a clearly defined methodology, our
              BRANDSOUL steering wheel.

              1. Storytelling in order to build an anchor for the
                 message

              2. Increasing effects thanks integrating elements of
                unconscious perception

              3. Working with our three-part strategy:
                  Inspire
                  Integrate
                  Activate

              4. Embedding the event in an integral
                communication concept (Pre- und Post-Event)




                                                        2012©BRANDSOUL
STORYTELLING
The methodology of Storytelling makes
complex topics, strategies and products
tangible and real. The message is understood         What is the message?
and can be conveyed in a lasting way:                Is there an internal
                                                      strategy or direction, that
   Story forms the „thread“ that combines all
    elements to one entity and holds them             should be fostered?
    together.                                        How does your corporate
                                                      culture feel?
   Story should be corresponding to the
                                                     How important is the
    values and culture of the company
                                                      experience of
The following points should be defined                „trust/values“?
together, in order to be able to create the final    How is the overall spirit
story for the event/ the campaign:                    within the company?




                                                                            2012©BRANDSOUL
Facts & Figures

Year founded:     1996
Typ of company:   AG
Owners /
Management
Board:            Andrej Isler, CEO
                  Carole Ramuz, COO
Employees:        12 specialists and an
                  international network of
                  freelancers
No. Of projects
Since 1996:       Over 900
Partners:
            Barcelona, Berlin,
            Bangkok, Moskau, New York,
            London, Los Angeles, Paris, Shanghai,
            Singapore, Sydney

Member-
ships:
            ISES – International Special Events
            UN Global Compact
            Sens International
            Expo & Events Switzerland
            Swiss Marketing Association
Awards:
          Xaver ’01 Gold > B2B
          Event SAP
          Xaver ’03 Bronze >
          Customized stand for SAP
          Xaver ’04 Silber >
          Corporate Event PwC
          EVA-Award 2005 (Deutscher Event-
          Award) – Corporate Event PwC,
          Verleihung Dezember 2005
          Xaver ’06 Gold > Corporate Event UBS
          Nomination Esprit Award 2005
          (Internationaler Event Award der ISES,
          Los Angeles) Corporate Event PwC
CLIENTS/ REFERENCES
Andrej E. Isler        Eva Barnstorf        Domenico Seminara
CEO & Creative         Project Manager      Project Assistant
Director




Carole Ramuz           Sonja Schibli        Jeannine Schneider
COO & Quality          Project Manager      Project Assistant
Management




Katrin Hohenacker      André Urech           Oliver Weber
Sen. Project Manager   Project Manager       Project Assistant
Consultant




André Leutwiler         Doris Allrich        Lisa Tschanz
Sen. Project Manager    Sales & Marketing    Freelance

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BRANDSOUL AG Live Communication

  • 1.
  • 2. Corporate Culture Communication & Event & Experience Marketing
  • 3. OUR EXPERTISE Strong emotional bond with the brand/ company Emotional anchoring of values, messages and vision Brand experience 2012©BRANDSOUL
  • 6. Corporate and Brand culture is the humus of every growing company.
  • 7.
  • 8. YOU GET Strategy & Planing Project Management PR & Communication Event Design, Management & Organisation Creative Idea Workshop Corporate Culture Communication Digital Media Management
  • 9. HOW WE WORK 2012©BRANDSOUL
  • 10. HOW WE WORK The BRANDSOUL steering wheel We work with a clearly defined methodology, our BRANDSOUL steering wheel. 1. Storytelling in order to build an anchor for the message 2. Increasing effects thanks integrating elements of unconscious perception 3. Working with our three-part strategy:  Inspire  Integrate  Activate 4. Embedding the event in an integral communication concept (Pre- und Post-Event) 2012©BRANDSOUL
  • 11. STORYTELLING The methodology of Storytelling makes complex topics, strategies and products tangible and real. The message is understood  What is the message? and can be conveyed in a lasting way:  Is there an internal strategy or direction, that  Story forms the „thread“ that combines all elements to one entity and holds them should be fostered? together.  How does your corporate culture feel?  Story should be corresponding to the  How important is the values and culture of the company experience of The following points should be defined „trust/values“? together, in order to be able to create the final  How is the overall spirit story for the event/ the campaign: within the company? 2012©BRANDSOUL
  • 12. Facts & Figures Year founded: 1996 Typ of company: AG Owners / Management Board: Andrej Isler, CEO Carole Ramuz, COO Employees: 12 specialists and an international network of freelancers No. Of projects Since 1996: Over 900
  • 13. Partners: Barcelona, Berlin, Bangkok, Moskau, New York, London, Los Angeles, Paris, Shanghai, Singapore, Sydney Member- ships: ISES – International Special Events UN Global Compact Sens International Expo & Events Switzerland Swiss Marketing Association
  • 14. Awards: Xaver ’01 Gold > B2B Event SAP Xaver ’03 Bronze > Customized stand for SAP Xaver ’04 Silber > Corporate Event PwC EVA-Award 2005 (Deutscher Event- Award) – Corporate Event PwC, Verleihung Dezember 2005 Xaver ’06 Gold > Corporate Event UBS Nomination Esprit Award 2005 (Internationaler Event Award der ISES, Los Angeles) Corporate Event PwC
  • 16. Andrej E. Isler Eva Barnstorf Domenico Seminara CEO & Creative Project Manager Project Assistant Director Carole Ramuz Sonja Schibli Jeannine Schneider COO & Quality Project Manager Project Assistant Management Katrin Hohenacker André Urech Oliver Weber Sen. Project Manager Project Manager Project Assistant Consultant André Leutwiler Doris Allrich Lisa Tschanz Sen. Project Manager Sales & Marketing Freelance