How to Prevent & Overcome Digital Extinction - Digital Evolution

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5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

Digital Evolution:
5 Tips to
Prevent & Overcome
Online Extinction
Andrea Vascellari
CEO itive.net

'Real World'

The Earth
is 4.54 billion years

'Digital World'

Arpanet (1957)
first knowledge transfer network
...
Internet (1990)
TCP-IP prot.

credit: http://www.youtube.com/watch?v=9hIQjrMHTv4

Mass Extinctions

http://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg

Primary cause of extinction

inability of species to adapt
to environmental changes.

!

Digi-Evolution Failure?

you get wiped off
the face of the www
:D

Forget Websites...
Think of Digital Brains

Forget Websites...Think of Digital Brains

Forebrain
(2 hemispheres:
logic & creative)

Midbrain (reflex center)
Hindbrain (vital functions)

credit: http://www.flickr.com/photos/zillafag/3284353334/

Digital Brain

Forebrain
(overall design & functionality)

Midbrain (forms, spam filters, etc.)
Hindbrain (index, config, css, etc.)

credit: http://www.flickr.com/photos/zillafag/3284353334/

The Digital Sage

it picks the best digital
brains that people need
to achieve certain
objectives.

Natural Digital Selection
Strategy
What to do to survive?

Tactics
How to do it?

credits: http://commons.wikimedia.org/wiki/File:Selection.svg
http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)

5 Causes of Extinction
&
5 Tips to Survive

Structure

http://seogadget.co.uk/solving-site-architecture-issues/

Attention!
Content should be:

Shared where the audience lives
Venue Tailored
Published at the best time

. What do you do/offer
. How you do it
+ Who you do it for
+ Why you do it better

Andrea Vascellari
CEO itive.net

AndreaVascellari.com
Twitter.com/vascellari

andrea@itive.net

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How to Prevent & Overcome Digital Extinction - Digital Evolution

1. Digital Evolution: 5 Tips to Prevent & Overcome Online Extinction Andrea Vascellari CEO itive.net

2. 'Real World' The Earth is 4.54 billion years

3. 'Digital World' Arpanet (1957) first knowledge transfer network ... Internet (1990) TCP-IP prot. credit: http://www.youtube.com/watch?v=9hIQjrMHTv4

4. Mass Extinctions http://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg

5. Primary cause of extinction inability of species to adapt to environmental changes. !

6. Digi-Evolution Failure? you get wiped off the face of the www :D

7. Forget Websites... Think of Digital Brains

8. Forget Websites...Think of Digital Brains Forebrain (2 hemispheres: logic & creative) Midbrain (reflex center) Hindbrain (vital functions) credit: http://www.flickr.com/photos/zillafag/3284353334/

9. Digital Brain Forebrain (overall design & functionality) Midbrain (forms, spam filters, etc.) Hindbrain (index, config, css, etc.) credit: http://www.flickr.com/photos/zillafag/3284353334/

10. The Digital Sage it picks the best digital brains that people need to achieve certain objectives.

11. Natural Digital Selection Strategy What to do to survive? Tactics How to do it? credits: http://commons.wikimedia.org/wiki/File:Selection.svg http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)

12. 5 Causes of Extinction & 5 Tips to Survive

13. 1. Information Overload

14. 5 sec. test

15. FiveSecondTest.com

16. 2. Structure

17. Structure http://seogadget.co.uk/solving-site-architecture-issues/

18. Structure http://seogadget.co.uk/solving-site-architecture-issues/

19. Structure http://seogadget.co.uk/solving-site-architecture-issues/

20. 3. Content

21. Attention!

22. Attention! Content should be: Shared where the audience lives Venue Tailored Published at the best time

23. 4. What & How