This was the presentation I gave at Social Media Examiner's Facebook Success Summit in 2011 on how to build and manage a thriving facebook community.

1. How to Build and
Manage a Thriving
Facebook Community
Presented By
Andrea Vahl
July 20, 2012
Design ©2011 Social Media Examiner • Content Copyrighted by Presenter

2. What is a Community?
A group of interacting people
Shares a common interest or value
Do things for each other
Sense of belonging
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3. Why build Community?
Facebook is not a broadcasting tool
Most effective when conversation is flowing
Better visibility
Higher Edgerank
More connection
More fun!
Know, Like, Trust factor
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4. Essentials to creating a thriving
community
Be a resource
Respond and engage
Moderate
Connect
Measure
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5. Poll – How many Facebook Pages do you
manage?
One – my own company Page
Several – all my own Pages
One – manage for another company
Several for other companies and some of my own
None yet, still learning
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6. Be a resource - content
Your own content
Shared content
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7. Be a resource - questions
Don’t have to have all
the answers – just care
Direct people to your
blog or other resource
Get ideas for blog posts
from the questions
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8. Respond and engage
Timely
Helpful
Don’t worry about negative
comments
Watch Hidden Posts
Follow up within the thread
Keep it fun
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9. Timely – get notified
E-mail notifications
Hyper Alerts
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10. Negative comments
Offer assistance – don’t delete
Profanity filter
Take it off line
Direct message
Give e-mail within thread
Ban if necessary
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11. Hidden posts
Check frequently
Unhide and respond
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12. Follow up
Watch the threads
Notifications
Create community
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13. Like your commenters
Encourages new
comments
Let’s them know you
saw their post
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14. Keep things fun!
Social
Mix it up
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15. Moderate
Have a policy
Separate tab
Info tab
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16. Create a policy tab
Third party iFrame app
HTML or image
Involver
Static HTML
TabPress
Wildfire
Text or Template
Shortstack
Tabsite
Lujure
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17. Delete spam
Easier with policy
Ban if necessary
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18. Watch for comments marked incorrectly
Slightly darker color
No one else sees them
Typically link shares
Unmark
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19. Connect
Support others
Fan of the week
Highlight other Pages
Encourage connection
Tag - sparingly
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20. Connect – Fan of the week
Hand select
Fan of the week app
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21. Connect - Tag
Complimentary
Use the @ and start typing the name of
the Page
Tagging is “buggy” doesn’t always work
Try toggling to your Personal profile
No longer have to like Page as your Page
to respond
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22. Connect - comment
Like other Pages as your Page
Log in as your Page
Navigate to the Page to Like
Like as your Page
Watch your Home feed
Comment and add value
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23. Connect - Comment
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24. People who comment, get
comments
Be active
Schedule time – 5 minutes
See the Pages who like your Page
Notifications, See all
Drop-down Pages
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25. Target complementary pages
Start with your Page community
Local Pages
Watch other Pages’ Likes
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26. Find other Pages to connect to
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27. Connect the community
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28. Measure
Drill into insights
Assess the health of the community
Download stats
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29. 7 Insights to watch
Post Feedback/Post Virality (new!)
Likes/Unlikes
Page Activity/People Talking About This (new!)
Demographics
Like Sources
Facebook Shares
Edgerank
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30. Post feedback
Number of Likes + Comments divided by Impressions
Download and save
0.1% decent number
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31. Post Virality (new!)
Go to www.Facebook.com/insights to get new stats
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32. Page activity
Watch what is working
What are they looking at?
Hidden Mentions are still counted
Had a Facebook tip, and
helpful article
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33. People Talking about This (new!)
Trend is graphed
Includes Likes, Shares, tags, comments, post, check-ins
Event RSVPs and answering Questions.
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34. Demographics
Watch trends
Speak to your audience
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35. Like sources
Stream - News Feed
Suggestions - Facebook suggestions to users
Requests - User to user suggestion
Search - Facebook search bar at the top of the page
User Profile Page - links from another users’ profile page
Like Box - Like Box plugin
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36. Facebook shares
Do more of what works
Where your audience is
Sharethis.com
Wibiya
Shareaholic
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37. Edgerank
Algorithm for being seen on Facebook
Edgerankchecker.com
Post directly to Facebook to improve Edgerank
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38. Hot tip – avoid third party tools
Posts collapsed in News Feed from third party tools
Hootsuite
Tweetdeck
Twitter
NetworkedBlogs
PublishSync
PostPlanner*
PostPlanner has a custom White Label version that doesn’t
collapse in the News Feed
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39. Art of coordinating multiple
admins
Be careful about giving admin privileges
Add Admin two ways
Can remove yourself
Any Admin can add
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40. Ways to coordinate multiple
admins
Different times “on duty”
Different roles
Posting
Wall questions
Hint: Refresh to see new comments
OK if two respond
Can delete comments that are incorrect
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41. Assign to others
Have a secret Facebook
Group to coordinate
Give a direct link to the
post to pass to others
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42. Let people meet the admins
Team Page
Sign their names
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43. Posting as your Page vs Profile
Check Your Settings
Toggle if needed
Posts by people do not go out into the News Feed
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44. News Ticker
Can follow up right
from Ticker
Must have Posting as
your Page checked
Only see Ticker
comments from
personal friends
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45. Lastly a few more hot tips on
engagement
Ask questions anyone can answer
Make it personal
Don’t be afraid to use your voice
Watch and steal ideas
Change it up
Have fun!
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46. Connect with me
www.AndreaVahl.com
Visit me on the Social Media Examiner Page:
www.facebook.com/smexaminer
Email andrea@andreavahl.com
You can also connect with Grandma Mary – Social Media Edutainer
at www.facebook.com/GrandmaMaryShow
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