Making google predictable with data science

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Using SEO for high rankings on Google is an effective way to drive the growth of your business - but in the face of RankBrain, Penguin, and Panda, how can you make sure that the SEO advice you receive will actually work? The answer is in data science and the same mathematical approach that Google themselves use. This presentation explains the key aspects of SEO, from onsite to offsite practices, and - crucially - how you can assess your website and your competitors to accurately predict the impact of your optimisation. Full transcript to made available shortly at https://artios.io

Marketing

Making Google
predictable with data
science
Andreas Voniatis
Nov 2015

WHAT : SEO DRIVERS
Google uses over 800 factors

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Making google predictable with data science

1. Making Google predictable with data science Andreas Voniatis Nov 2015

2. You

4. How SEO works Technical Offsite

5. How to predict ranking factors

6. Competitors

7. Rankings

8. Competitors + Rankings

9. WHAT : SEO DRIVERS Google uses over 800 factors

10. Data sources

11. Readability

12. PREDICT : READING AGE

13. Collecting the data

14. Test your ranking factors

15. Is your factor really a factor?

16. How do you compare?

17. Insight into action

18. Making Google predictable