Developer Economics Q1 2014: The State of the Developer Nation

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Developer Economics 2014 6th ed.

7,000+
Mobile app
developers
Biggest mobile dev
research
To date
6th edition

Copyright 2014 VisionMobile

Developer Economics
State of the Developer Nation Q1 2014
- Based on the largest, most global developer survey
Based on data from the largest developer survey (Oct-Nov 2013, 7,000+ respondents)

- The sixth State of the Developer Nation report
This is the sixth Developer Economics report in our ongoing series, published bi-annually

- Tracking the latest trends of the app economy
In-depth analysis and insights into the key issues in the app economy, including platform
prioritisation, going beyond tablets, trending revenue models, and making the right choices in
developer tools.

- Full report available for free download (published Feb 5 2014)
At www.DeveloperEconomics.com/go


State of the Developer Nation Q1 2014
Top 10 insights and charts


App
development is
a $68 billion
industry

The global app economy was worth $68
billion in 2013 and is projected to grow to
$143 billion in 2016.
Out of a total global mobile developer
population of 2.3 million individuals in
2013, Asia has the most app developer
citizens at 760,000 individuals.


HTML5 is
much more
than a platform

HTML5 is both an app deployment
platform (on-browser) and a technology
for creating native apps (off-browser).
37% of mobile developers use HTML5 as a
platform, i.e. to develop mobile websites,
or web-apps. An additional 15% of app
developers use HTML5 beyond the
browser, via hybrid apps or HTML5-tonative tools.


iOS attracts the
most loyal
developers

iOS attracts the most loyal developers with
59% of developers that target iOS
prioritising it over any other platform.
Despite the fact that more developers
(71%) use Android, just 52% of developers
who use the platform consider it their
primary.


iOS is strong in
mature markets,
but not in
emerging ones

iOS or Android first?
iOS is the preferred platform for
developers in North America and Western
Europe while Android wins in every other
region. The difference is especially
pronounced in Asia, where 46% of mobile
developers prioritise Android vs. 28% for
iOS.


Tablets are a
companion
development
option

Tablets attract 83% of app developers but
just 12% of developers target tablets as
their primary development screen.
Despite the buzz around watches, TVs and
thermostats, very few developers are
actively targeting them.


60% of
developers are
below the “app
poverty line”

60% of developers are below the “app
poverty line”, i.e. earn less than $500 per
app per month, according to our latest
Developer Economics survey.


iOS has a larger
„middle class‟
than Android

In terms of developer revenues per capita,
iOS maintains its momentous gap with
median revenues between $500 and $1000
per app / month, much higher than the
median revenues of Android developers
($100 - $200 per app / month).

As Android continues to grow in mid- and
low-end handset segments, we don‟t see
the revenues for Android developers
catching up with iOS anytime soon.


Contract work
and
e-Commerce
lead the revenue
model league

The median revenues of organisations
involved in e-Commerce are $2,750 per
app/month, by far the highest among all
app revenue models that we track.
Contract development was responsible for
56% of the app economy in 2013. Contract
development is now the most popular
direct revenue model, with 26% of app
developers currently developing apps on
commission.


User analytics
and cross
platform tools
are essential

iOS has the most sophisticated developers,
based on tools use.
Enterprise IT developers are relatively slow
in adopting mobile app development tools,
with 25% not using any tool - clearly an
opportunity for the 100s of tool vendors
targeting corporate budgets.


There is no such
thing
as a long tail
developer

Many companies naively assume that there
are long tail and tier-1 developers. The
picture is far more nuanced.

Developers in the Hunters segment care
for revenue, Digital Media Publishers care
for reach, Hobbyists care for
documentation, Enterprise IT developers
care for speed and cost.


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Developer Economics 2014 6th ed.


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About VisionMobile
VisionMobile is the leading research company in the app
economy and mobile business models. Our research and
workshops help clients compete and win in their rapidly changing
industries.
The firm‟s semi-annual industry report series, “Developer
Economics”, provides benchmarking of developer attitudes,
trends and monetization by region. Developer Economics is now
the largest, most global research on the apps economy, currently
surveying over 7,000+ mobile apps developers worldwide.
To find out more, visit www.visionmobile.com

About this research
The online survey received over 7,000 responses, making this
the largest mobile developer survey to date. Respondents to the
online survey came from over 127 countries, including major
app development hotspots such as the US, China, India, Israel,
UK and Russia and stretching all the way to Kenya, Brasil and
Jordan.
The online survey was translated in 6 languages (Chinese,
German, Japanese, Korean, Russian, Spanish) and promoted by
60 regional and media partners within the app development
industry. As a result, the survey reached an unprecedented
number of respondents, globally balanced across Europe
(36.5%), Asia (32.1%) and North America (19.7%).
The online survey also attracted a significant developer sample
from Africa (6.6%) and South America (3.4%). All data has been
weighted by region and by main platform in order to minimise
sampling biases.

Developer Economics Q1 2014: The State of the Developer Nation

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Developer Economics Q1 2014: The State of the Developer Nation