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Advertiserpresentation Engl
- 2. Content | Overview | Traffic Range| Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Content
1. Overview
2. Traffic Range
3. Targeting Options
4. App KatAPPult
5. Case Studies
6. Services
7. Pricing
8. Examples
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 3. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
1. Overview
madvertise ad network Advantages to other competitors
• Mobile Websites • Clear focus on mobile advertising
• Mobile applications • New „mobile only“ ad server
technology and thereby pinpointed
Booking options targeting possible
• Direct booking of premium • Exclusive premium publisher
publishers (CPM & CPC)
• madvertise Run of Network (RON) Market situation and prospects for
(CPC) mobile advertising
• madvertise targeting options • Market data Germany
• Prices & bundles • Reasons for incremental traffic
• Mobile data flat rates
madvertise services • Mobile DSL speed
• Self-service via madvertise.de or • Smartphone penetration
dedicated account manager
• Real-time campaign reporting
• Continuous campaign optimization
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 4. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
2. Traffic Range
700
640
607
600
583
560
500
395
400
300
300
200 156
100 77 69 81
39
10
0
Mai 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10
Anzahl der Publisher PI´s in Millionen
Explanatory notes:
• The traffic reach is a mix of inventory of own network partners and bookings of 3rd party networks
• The traffic reach are partly based on self-data of the partners
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 5. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
2. Traffic - Channels
News AI‘s > 50,200,000
Informations AI‘s > 2,000,000
Sports AI‘s > 5,000,000
Community AI‘s > 30,000,000
Portals AI‘s > 11,000,000
Movie & TV AI‘s > 2,000,000
Technics AI‘s > 1,500,000
Games AI‘s > 1,500,000
Finance AI‘s > 3,500,000
Politics AI‘s > 2,000,000
Car AI‘s > 1,000,000
Shopping AI‘s > 2,000,000
Travel AI‘s > 1,000,000
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 6. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
2. Reichweite - Apps
Information / News AI‘s > 20.000.000
Sports AI‘s > 16.000.000
Movie & TV AI‘s > 6.800.000
Community / Portal AI‘s > 6.000.000
Finance / Car / Diverse AI‘s > 1.500.000
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 7. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
2. Traffic Range - International
Germany, Austria, AI‘s > 155,000,000
Switzerland
Rest of Europe* AI‘s > 128,500,000
Global AI‘s > 6,780,000,000
* a. o. France, Slovenia, Croatia, Serbia, Bulgaria, Greece, Israel
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 8. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
3. Targeting Options
• Mobile • Time
• Mobile phone manufacturer (i.e. Apple, • Weekday (i.e. only wednesdays)
Nokia, Samsung) • Time of the day (i.e. always from
• Mobile phone models (i.e. Nokia E71, 11.00 AM until 2.00 PM)
BlackBerry Storm)
• Cellular mobile provider (i.e. T-Mobile, • Location
o2, E-Plus)
• Country (i.e. Germany, Austria,
• Contents Switzerland)
• City (i.e. Hamburg, Munich)
• Theme channels (i.e. Finance, News) • Zip code (exact match of the 1st
three digits)
• Demographic • Airports only
• Gender (i.e. female only) • Frequency
• Age (i.e. user between the age of 35
and 45) • Frequency Capping (>95% safety)
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 9. Gliederung | Überblick | Reichweite | Targeting Optionen | App KatAPPult | Fallstudien | Services | Preise | Beispiele
4. App KatAPPult
WHAT: Guaranteed Top25 listing within a
category in the App Store
HOW: Download climax of an App by the use of
banner advertising within the madvertise Network
COSTS: Media services starting at € 10,000
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 10. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
How does it work?
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 11. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Critical factors for success of an App
mobile
PR / User experience added value
Marketing
Customer reviews
Number of downloads
per day
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 12. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Solution
Increase downloads per day!
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 13. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Advantage
Improved placement delivers free additional downloads!
(for new Apps in relation 1:4)
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 14. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Learnings from online: Example Google
14
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 15. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Top 25 ranking (Apple) = Top 10 search matches (Google)
Ranking of mobile Apps is the new combination of SEM / SEO
15
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 16. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
5. Case Study – Search engine provider
Tasks:
Enhancement of usage and visibility of a Search App for mobile devices
like iPhone, Blackberry, Nokia and Windows Mobile in Germany
Implementation:
• CPM-booking at famous publishers within madvertise Premium
Network high visibility
• CPC-booking within the madvertise Performance-Network
• Modulation of the campaign with targeting to different hardware
groups
• Timeframe: 2009, Dec. 01st until 31st
Result:
• 23 Mio. Ad Impressions, 150,000 Clicks
• After 7 days campaign runtime, 1st place in the category
„Referee”, 13th place in total placement
• Extension of the campaign and raise of budget
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 17. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
5. Case Study – TUI Cruises
Task:
Enhancement of visibility of the free application "TUI Cruises" in the Apple App Store –
category Travel put in practice through banner advertising within the madvertise network.
Implementation:
• madvertise run the campaign with targeting on iPhone devices
• Direct linking into the App Store after clicking on the mobile ad
• Timeframe: 2010, March 09th – 13th
Result:
• Significant increase of App ranking in the category „Travel“
• In only 24 hours the App was catAPPulted 20 places up
and reached place 30
• After 48 hours the App reached place 16
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 18. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
6. Services
• Real-time campaign reporting • In-application ad serving SDK for the
• Continuous campaign optimization following platforms:
• Automatic fraud detection • Apple
• Google Android
• Connection to Media Agency Ad Server : • Nokia Symbian S60
• Ad Tech • Vodafone
• Doubleclick
• Same booking process like for online
• Atlas
campaigns .
• Adition
Self-Service Booking Dedicated customer support
• Fast, transparency campaign booking • Individual consulting regarding choice of
within the madvertise Ad Network publishers
• Individual targeting options utilizable • Direct booking at specific publishers
5% extra discount for self-service • Personal consulting for the whole
bookings campaign period
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 19. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
7. Pricing
Direct booking of single premium publishers
• CPM from € 25 up to € 50 premium placement
• CPM from € 10 up to € 15 non-premium placement or Run of Portal
Booking of theme channels, depends on theme channel
• CPM from € 10 up to € 20 or
• CPC from € 0.20 up to € 1.50
Booking within the madvertise network as Run of Network (RON)
• CPC from € 0.15 up to € 1.50
• incl. CPX optimization
Gladly we provide you detailed offer!
* All Prices plus 19% V.A.T.
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 20. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
8. Examples – In Browser
GMX Gewusst -wo.de
Kfz.net
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
- 21. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
8. Examples – In App
X-Ops MyTVizz
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de