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Tigers Marketing Strategy
1.
Andrea Rupe
2.
Detroit Sports Fans
MLB Fans Detroit Tigers Fans Target Market
3.
ïŒEntertainment Venue ïŒBaseball Team ïŒDetroit
Tradition Who Are We?
4.
âą Increase Ticket
Sales âą Increase Brand Merchandise Sales âą Increase Fan Base âą Economy âą Competition Within MLB âą Off Season Goals and Challenges
5.
Improving Social Media
6.
âą Game Day
Information âą Updated Scoring âą All Tigers, All the Time âą Exclusive Fan Photos Twitter And Facebook
7.
âą Update Regularly âą
Become Itâs Own âą Encourage the Following of Other Social Media Sites Google +
8.
âą Up Dated
Scoring âąLive Broadcast âąBreaking News âąPlayer Profiles âąLive Chats with Players Mobile App
9.
$3 Million Dollars
Budget
10.
Google AdWords Pay per Click Measurement
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