Printing in the age of Social media may be challenging, in this crisis time printing companies need to take decisions that will bring them to quit the business or eventually to success.

1. www.VisualTalk.it What future for printing - april, 18 20131
VisualTalk
Printing in the age of social media
lunedì 22 aprile 13

2. www.VisualTalk.it What future for printing - april, 18 20132
What future
for printing?
Printing in the age of
social media
Andrea Panizzut
?
lunedì 22 aprile 13

3. www.VisualTalk.it What future for printing - april, 18 2013
The crisis
3
•Fewer customers
•Less orders per customer
•Problems getting paid
lunedì 22 aprile 13

4. www.VisualTalk.it What future for printing - april, 18 2013
Responses to the
crisis?
•Lower prices?
•Cut spending?
•Increase efficiency!
•New Customers!
•New markets!
4
lunedì 22 aprile 13

5. www.VisualTalk.it What future for printing - april, 18 2013
Lower prices?
5
•Low margin
•Less earnings
•Less investment capacity
•Credit crunch
lunedì 22 aprile 13

6. www.VisualTalk.it What future for printing - april, 18 2013
Lower prices
=
quit the business
6
lunedì 22 aprile 13

7. www.VisualTalk.it What future for printing - april, 18 2013
Cut spending
7
•Reduce staff
•Decrease quality
•Not investing
lunedì 22 aprile 13

8. www.VisualTalk.it What future for printing - april, 18 2013
Reduce staff
8
•Layoffs = losing talent
•Less expertise
•Less ability to produce
lunedì 22 aprile 13

9. www.VisualTalk.it What future for printing - april, 18 2013
Decrease quality
9
•No maintenance
•Less production control
•Low quality inks
lunedì 22 aprile 13

10. www.VisualTalk.it What future for printing - april, 18 2013
Not investing
10
•Obsolete software
•Printers with inadequate quality and
performance
•Unqualified staff
lunedì 22 aprile 13

11. www.VisualTalk.it What future for printing - april, 18 2013
Cut spending
=
quit the business
11
lunedì 22 aprile 13

12. www.VisualTalk.it What future for printing - april, 18 2013
Increase efficiency!
12
•Waste reduction
•"intelligent" Ink Saving
•Working with ISO / Fogra standard
•Workflow optimization
•Consistent quality
lunedì 22 aprile 13

13. www.VisualTalk.it What future for printing - april, 18 2013
Waste reduction
13
•Multiple tests for color?
•Remakes jobs ?
•No payment for wrong jobs?
•Excessive media waste?
•Time to fix files?
lunedì 22 aprile 13

14. www.VisualTalk.it What future for printing - april, 18 2013
"intelligent" Ink Saving
•Color Calibration
•Accurate spot colors
reproduction
•"Ink save" algorithms
14
lunedì 22 aprile 13

15. www.VisualTalk.it What future for printing - april, 18 2013
Working with ISO /
Fogra standard
15
•ISO / Fogra is a
International standard
•The color can be measured
•Has a legal value
lunedì 22 aprile 13

16. www.VisualTalk.it What future for printing - april, 18 2013
Workflow optimization
16
•80% of earnings comes from 20% of the
jobs (Pareto's law)
•80% of the jobs comes from 20% of
customers
•Identification of "commodities" and
"specialties"
•"Supply chain" optimization
lunedì 22 aprile 13

17. www.VisualTalk.it What future for printing - april, 18 2013
Consistent quality
•Always be sure of the quality
•Being a reliable partner for the customer
17
lunedì 22 aprile 13

18. www.VisualTalk.it What future for printing - april, 18 2013
New Markets
•New Products
•New Communication
(Social Network)
•New Customers
•New way to sell
(Web-to-Print)
18
lunedì 22 aprile 13

19. www.VisualTalk.it What future for printing - april, 18 2013
New products
•Higher margins =
earnings
•Less competition
•High specialization
19
lunedì 22 aprile 13

20. www.VisualTalk.it What future for printing - april, 18 2013
New customers
20
•More customers for the same
product
•Different products to customers
lunedì 22 aprile 13

21. www.VisualTalk.it What future for printing - april, 18 2013
New communication
21
• Google AdWords
• Facebook
• WhatsApp
• Twitter
• Email Marketing
• Blogs
lunedì 22 aprile 13

22. www.VisualTalk.it What future for printing - april, 18 2013
A new way to sell
•Web to print!
•Web to print!
•Web to print!
22
lunedì 22 aprile 13

23. www.VisualTalk.it What future for printing - april, 18 2013
Web to Print
23
•Sale-time reduction
•No errors
•No payment problems
lunedì 22 aprile 13

24. www.VisualTalk.it What future for printing - april, 18 2013
What future
for printing?
24
!
•Today's choices will be effective in
6/12 months
•Not-to-act is a choice
•The future starts today
lunedì 22 aprile 13

25. www.VisualTalk.it What future for printing - april, 18 201325
Choosing today
is to choose
the next future
lunedì 22 aprile 13

26. www.VisualTalk.it What future for printing - april, 18 201326
Choosing today
is to choose
the next future
lunedì 22 aprile 13

27. www.VisualTalk.it What future for printing - april, 18 201327
VisualTalk
www.visualtalk.it
lunedì 22 aprile 13