Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Blog optimization adding google+ author tag
1. Blog Optimization - Author Tag
SEO/SEM & Search – Web Presence Optimization
Andrea Berberich
http://seosemadvice.com
1
2. What are Author Tags?
In blended search results author photos appear next to search results
Google Plus (Google+)
By connecting your Google+ account to your blog you qualify for your photo, and other
links to appear in blended search results.
Benefits of Author Tags
•
•
•
Author Tags add authority
Create more clickable space
Attract the eye for great click through rate (CTR)
The following example shows a book author with 124 people following him in his
Google+ circles, which may increase rankings.
http://seosemadvice.com
2
3. Why adding an Author Tag?
There are many reasons anybody who has a website and/or blog should add an Author
Tag, here are a few to consider:
It improves SEO = Search Engine Optimization; i.e. Web Presence Optimization
Broadens company branding and/or personal branding
Enthusiasts will be able to find you i.e. Google+ 1s and will be able to follow you
Having an Author Tag (rel “author”) improve the look and feel of the search results within
the search engines results page (SERP)
Author Tag can be part of the structured data (schema.org) that all search engines agree
to adapt and accept
Broaden your companies and/or your personal “Digital Footprint”
Differentiate a real Author from a unreal Author (spammer)
Great explanation by Matt Cutts: http://www.searchenginejournal.com/what-is-the-futureof-the-relauthor-tag/64412/
http://seosemadvice.com
3
4. Creating a Google+ Account
Steps for linking a Google+ account to your company email
Gmail
If you don’t have a Gmail account then create a free account. This will be your basic
login for multiple Google Apps.
Google Plus
Once logged in with Gmail add the Google+ app by clicking on +You (your name) at the
top left of the browser window.
Company Email Address
Use your company email and follow the instructions on the next page. This will create a
Google Plus connection with your company domain. That’s all you need to do.
Note: You can have multiple email accounts associated with your Google+ account
http://seosemadvice.com
4
5. Examples of Google+ on SERPs
TechTarget
A single TechTarget blog author ranks on 100’s of keywords because they have
created articles for 100’s of topics.
Searchenignewatch.com
A single Searchenginewatch blog author ranks as high due to the Google+
account and lots of followers
http://seosemadvice.com
5
6. Sign in to Google Gmail
Sign in to your account
Click the +You link to setup Google+
http://seosemadvice.com
6
7. Create a Google+ Account
Step through the process to setup your Google+ profile
http://seosemadvice.com
7
8. Create a Google+ Account
con’t
Step through the Add People process. Click Continue to skip this step.
http://seosemadvice.com
8
9. Create a Google+ Account
con’t
Setup your profile and click Finish.
http://seosemadvice.com
9
10. Create a Google+ Account
con’t
Click Continue to Google+. You decide what information to make Public.
http://seosemadvice.com
10
11. Adding the Author Tag
Follow Steps in Option 1 for linking a Google+ account to your email
Search Google for “Google authorship option 1”
Click on the 1st result and scroll down the page and click on Option 1: Link your content
to your Google+ profile using a verified email address.
Click the Authorship link as shown
to add yourcompany@email.com, while
you are still logged in to Google+
http://seosemadvice.com
11
12. Connect Email to your Google+ Account
Add your company email address and click Signup for
Authorship. This will create a connection to our company
blog.
http://seosemadvice.com
12
13. Validate the Google+ Account
Steps to validate linking of Google+ account is you check your email
You will see this message:
An email has been sent to email-account@xxx.com.
Please upload a profile photo with a recognizable headshot.
Check your email for the following email and click the Verify link.
http://seosemadvice.com
13
14. Check Your Digital Footprint
Your Google+ profile will appear in search results. Samples below show you how powerful this
association can be for your blog and/or your company
Within a few days your Google+ profile will begin to appear next to all of your blog articles in
search results.
The Google+ profile can also be shown in your blog.
Google+ on search engine results page (SERP)
http://seosemadvice.com
14