5. Una estrategia es el conjunto de acciones que se
implementarán en un contexto determinado con el
objetivo de lograr el fin propuesto.
Por: Andrés Ortiz
6. Strategy is about making choices, trade-offs; it's about
deliberately choosing to be different.
Michael Porter
Creative without strategy is called 'art.'
Creative with strategy is called 'advertising.'
Jef I. Richards
Strategy is buying a bottle of fine wine when
you take a lady out for dinner. Tactics is
getting her to drink it.
Frank Muir
Por: Andrés Ortiz
7. The essence of strategy is choosing what not to do.
Michael Porter
My strategy has always been to give people
just enough of me, then pull back. That way,
they'll want more.
A strategy delineates a territory in which a
company seeks to be unique.
Michael Porter
Incentives are not strategy, they are tactics.
Defensive measures.
Carlos Ghosn
Por: Andrés Ortiz
8. The essence of strategy is that you must set limits on
what you're trying to accomplish.
Michael Porter
However beautiful the strategy, you should
occasionally look at the results.
Winston Churchill
Por: Andrés Ortiz