2. Hej, Jeg hedder Andreas Johannsen
Partner og konsulent i Klean:
Digitale entreprenører, 2009-
Selvstændig konsulent, CEO og
partner i Wemind og Socialsquare,
2007-2009
Medstifter af Synkron (Content
Management Software-firma),
1997-2007
Frivillig brandmand i
Beredskabsstyrelsen
Mail: andreas@klean.dk
Tlf +45 26 20 32 21
3.
4. Klean er digitale entreprenører
http://www.flickr.com/photos/jamesclay/2759011583/
12. Trends
1. Computeren bliver mobil
2. Social + Mobil = Lokation
3. Markedsføring gennem indflydelse
4. Bruger-ratings
5. Bruger-genereret kuratering
6. Marketing bliver lytning
7. E-presence
8. Fra udgivelse til tilstedeværelse
9. Video
10.Intranettet bliver socialt
16. • Mobile users are 15 times more
likely to click on an ad than
desktop users.
• Fans coming from mobile
comment 22% more than
desktop users.
• Mobile users "like" posts 63%
more than non-mobile users.
• The average click-through rate
for a mobile ad, which simply
means someone clicked on the
ad, is 1.32%.
Kilde: c|net
34. Process
Perk: 412 Early Screening Kits and 16 Early Screenings
(in 8 cities)
1. Targeting 2. Invitation 3. Engagement 4. Measurement
Target influential We invite target Screening Kit and/or We measure the
Moms, Dads, and influencers to opt-in Screening event for conversation on
animated film lovers to the campaign target group Twitter and social
networks
37. The “Get Tangled” Kit
The kits raised awareness to influencers and they then
spread the word to their large audiences.
38. Watching the Movie
Influencers shared their opinions of the movie. These are
endorsements by individuals with large audiences.
39. True Reach
True Reach represents how many people were reached by
influencers endorsements and related tweets
412
Influencers
1,305,000 True Reach
40. Impressions
The campaign drove millions of impressions to influencers
— Klout tog $25,000 for kampagnen
— De nåede de 8 mio visninger for $0.003 pr visning
— De nåede de 40 mio visninger for $0.003 pr visning
8.02 Million 39.8 Million
True Impressions Total Impressions (Follower Count)
53. Hvad er Pinterest
» Pin + Interest
» Billeddeling og -samling
» Opdagelsesperspektiv
» Høj æstetisk oplevelse
» Verdens hurtigst voksende
sociale netværk
» 23 mio brugere august 2012
» Vurderet til $1,5 mia
95. YouTube stats
» Over 800 million unique users visit YouTube
each month
» Over 4 billion hours of video are watched
each month on YouTube
» 72 hours of video are uploaded to YouTube
every minute (4320 hours/hour)
» In 2011, YouTube had more than 1 trillion views
or around 140 views for every person on Earth
» More than 20% of global YouTube views
come from mobile devices
http://www.youtube.com/t/press_statistics