Starbucks Presentation
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Starbucks Presentation

am

  • 40,930 Views

Starbucks history, principles and summary

Starbucks history, principles and summary

Statistiken

Views

Gesamtviews
40,930
Views auf SlideShare
40,686
Views einbetten
244

Actions

Gefällt mir
24
Downloads
3,250
Kommentare
2

7 Einbettungen 244

http://www.slideshare.net 188
http://www.linkedin.com 31
http://www.e-presentations.us 13
http://cultureclash2013.blogspot.ru 5
http://translate.googleusercontent.com 4
https://www.linkedin.com 2
http://www.lmodules.com 1
Mehr ...

Zugänglichkeit

Details hochladen

Uploaded via as Adobe PDF

Benutzerrechte

© Alle Rechte vorbehalten

Report content

Als unangemessen gemeldet Als unangemessen melden
Als unangemessen melden

Wählen Sie Ihren Grund, warum Sie diese Präsentation als unangemessen melden.

Löschen
  • Full Name Full Name Comment goes here.
    Sind Sie sicher, dass Sie...
    Ihre Nachricht erscheint hier
    Processing...
Kommentar posten
Kommentar bearbeiten

Starbucks Presentation Presentation Transcript

  • 1. summarized by Andi S. Boediman Strategic Innovation Consultant andisboediman@gmail.com www.ideonomics.com
  • 2. History • Founded in 1971. • Coffee, tea, and spice store. • Named in honor of the first mate in Herman Melville’s Moby Dick.
  • 3. History • 1982: Schultz enters as head of marketing • 1987: Jerry and Gordon sold Starbucks and Giornale acquired it making Howard Schultz the CEO and the name changed to Starbucks Corporation. • 1996: Starbucks and Dreyer's Grand Ice Cream, Inc. introduces Starbucks® Ice Cream and Ice Cream bars, making Starbucks the number one brand of coffee ice cream in the U.S. • Began selling bottled Frappuccino • 1998: Introduced a lighter and milder tasting line of coffee and Tiazzi, a mixture of tea, fruit juice, and ice. • Through Kraft Foods begins to extending the Starbucks brand into grocery stores