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Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
Starbucks Presentation
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Starbucks Presentation

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Starbucks history, principles and summary

Starbucks history, principles and summary

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Transcript

  • 1. summarized by Andi S. Boediman Strategic Innovation Consultant andisboediman@gmail.com www.ideonomics.com
  • 2. History • Founded in 1971. • Coffee, tea, and spice store. • Named in honor of the first mate in Herman Melville’s Moby Dick.
  • 3. History • 1982: Schultz enters as head of marketing • 1987: Jerry and Gordon sold Starbucks and Giornale acquired it making Howard Schultz the CEO and the name changed to Starbucks Corporation. • 1996: Starbucks and Dreyer's Grand Ice Cream, Inc. introduces Starbucks® Ice Cream and Ice Cream bars, making Starbucks the number one brand of coffee ice cream in the U.S. • Began selling bottled Frappuccino • 1998: Introduced a lighter and milder tasting line of coffee and Tiazzi, a mixture of tea, fruit juice, and ice. • Through Kraft Foods begins to extending the Starbucks brand into grocery stores

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