Your SlideShare is downloading. ×
Starbucks Presentation
Nächste SlideShare
Wird geladen in ...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Starbucks Presentation

38,174

Published on

Starbucks history, principles and summary

Starbucks history, principles and summary

2 Kommentare
25 Gefällt mir
Statistiken
Notizen
Keine Downloads
Views
Gesamtviews
38,174
Bei Slideshare
0
Aus Einbettungen
0
Anzahl an Einbettungen
2
Aktionen
Geteilt
0
Downloads
3,410
Kommentare
2
Gefällt mir
25
Einbettungen 0
No embeds

Inhalte melden
Als unangemessen gemeldet Als unangemessen melden
Als unangemessen melden

Wählen Sie Ihren Grund, warum Sie diese Präsentation als unangemessen melden.

Löschen
No notes for slide

Transcript

  • 1. summarized by Andi S. Boediman Strategic Innovation Consultant andisboediman@gmail.com www.ideonomics.com
  • 2. History • Founded in 1971. • Coffee, tea, and spice store. • Named in honor of the first mate in Herman Melville’s Moby Dick.
  • 3. History • 1982: Schultz enters as head of marketing • 1987: Jerry and Gordon sold Starbucks and Giornale acquired it making Howard Schultz the CEO and the name changed to Starbucks Corporation. • 1996: Starbucks and Dreyer's Grand Ice Cream, Inc. introduces Starbucks® Ice Cream and Ice Cream bars, making Starbucks the number one brand of coffee ice cream in the U.S. • Began selling bottled Frappuccino • 1998: Introduced a lighter and milder tasting line of coffee and Tiazzi, a mixture of tea, fruit juice, and ice. • Through Kraft Foods begins to extending the Starbucks brand into grocery stores

×