Doing marketing on a shoestring budget is the reality for many small business. This slidedeck is giving a general and simple introduction to the different platforms of marketing; Paid, Owned and Earned. Its also focused on a introduction of Google Analytics and the importance of setting up a tracking system which helps small business to use data for making better decisions. Other topics on general level this deck is touching is SEO, Social Media channels as well as inbound marketing tactics. This is the first slide deck in the inhouse training sessions. The aim with this slidedeck is to give a short but limited introduction to digital marketing. For

1. Digital Marketing
On a shoestring budget
Anders Rosenqvist, Building start ups, ThinkCreateMove
@AndRosenqvist // anders@karmakanonen.com

2. Download this Slide Deck:
bit.ly/kphAwesome

3. Choosing the right
marketing channel

4. Portent.com/mkstack/

5. Paid
Channels

6. Advertising where you spend dollars to gain
visibility
Paid channels
W
H
E
Buy impressions, clicks or visibility
Pay per click (PPC), display, sponsored stories
facebook

8. Exposure and attention you can’t buy, but you
can gain by being valuable
Earned channels
Answer questions, entertain, shock, be super
usefull ect.
Infographics, video, training, live Q&A, articles
and guest posts.
W
H
E

10. The stuff you fully control and own
Owned channels
Write it, record it, build it.
Your web site, Facebook page, user-generated
content
W
H
E

11. Inbound marketing is a data-
driven approach that attracts
individuals to your brand and
converts them into lasting
customers

13. http://thatfootballchartgirl.tumblr.com/

14. 8
hours work

15. Why do we need to be
there?

16. 3,037,700 Facebook subscribers = 54,8 % penetration
rate
Source: InternetWorldStats

17. Choose platforms
•Do we need to be there and what is our purpose?
•Remember your are only renting the space not owning
the space
•Claim brandnames on the big platforms. Use
Knowem.com

18. Source: Infomedia.dk

19. 1. Monitor conversations in the area
2. Understand the motivation for taking part
in the conversation
3. Identify how to add value
4. Create content based on how we can add
value to the conversation
5. Test & learn fast
6. Rinse and repeat
1337 Social Media Marketing guide

20. Do you really need a Social Media
Agency for talking to your customers ?

21. Video

22. M
ake a viral video
Source: www.onehourpersecond.com

23. To Do
Use fiverr for creating awesome videos for 5$!
If you really want to burn your money, then
use an agency but most of them is using fiverr
anyways.
Splittest different concepts and publish
videos.
Use your phone to record a video with yourself
1
2
3
4

24. Out of com
fort
zone
Make a 30 sec video with presenting your
business
Take your phone now and make a rapid video
with presenting yourself and the business
One take, do it now and upload it to youtube.
Read this video guide and save $$$ on
agencies. http://j.mp/dropagencies
1
2
3
4

27. Then A/B test
different pictures
and text for updates
to meassure what
performs best.
Then A/B test
different pictures
and text for updates
to meassure what
performs best.
Use campaign URL
for picture preview
and another
campaign URL for
text link
Use campaign URL
for picture preview
and another
campaign URL for
text link

28. Use Google Tag
Manager for
managing
marketing tool.
Use Google Tag
Manager for
managing
marketing tool.
Read this guide
here:
http://j.mp/manageme
Read this guide
here:
http://j.mp/manageme

29. Start your own
journey here:
http://j.mp/kphshare
https://www.flickr.com/photos/alpstedt

30. Anders Rosenqvist
Bit.ly/andersrosenqvist
+ 45 22 73 49 75