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FirstnameLastname.com
The Social Media Resume
By Jodi AndersonFlickr mkhmarketing
Seeking enthusiastic,
tech
savvy, summer intern to fill
position – apply
Flickr Tax Credits
“We received
thousands
of applicants and narrowed
it down to fourteen based
on keywords found in
the applications.”
“ Congratulations you’ve
been selected for an
interview.
Flickr Ayolt de Roos
”
Your Future Employer is Watching You Online. You Should Be,
Too. By Michael Fertik. Harvard Business Review. 2012.
He walked up to the receptionist and gave his first name and last
name– and stated He was there to interviewfor the summer intern
positionlisted.
“Please have a seat – they will be right with you”
Flickr trieu88
“Hello, my name is
FirstnameLastname.”He
said, as He extended his hand
towards the man in the
suit.
“Nice to meet you.
I will be
interviewingyou
today. Let’s get started.
Via Flickr Richard.Asia
”
“As part of the hiring process, we like to
evaluate our applicants web
presence – their tweets, blogs,
status updates, online profiles and
pictures, and websites visited.
Standard
resumes don’t provide us
with much depth
these days.”
Flickr Jason A. Howie No More Resumes, Says Some Firms. By Rachel Emma Silverman. Wall Street Journal. 2012
“It’s a growing
trendin today’s
industry.
________________
Over 75%of
employers actively
research
potential candidates
online”
Flickr dorywithserifs
Your Future Employer is Watching You Online. You Should
Be, Too. By Michael Fertik. Harvard Business Review. 2012.
that your previous employer was a ‘lazy, good for
nothing ‘
who‘shouldn’t be
allowed to run a business’.”Flickr Vince Welter
uncensored
“It has come to our
attention
Binge
drinking
seems to be your
weekend
hobby..
“Basedon
intoxicated, and
destructive
photos of
yourself.
Flickr SebastianVera
”
“And that you were
once involved in a
cyberbullying
case in middle
school.
“As the bully.”
Flickr DeathByBokeh
”
“I am sorry, but your
digital footprint
does not alignwith the
image and values of our
company.
We regret to
inform you, that you will
not be our next intern.
Flickr Snap-shooter!
”
“I suggest you ‘Think B4 You Post’next time…
Flickr MyTudut
European Commission
http://ec.europa.eu/news/science/100209_1_en.htm)
The Internet never forgets”
Leaving the interview He was
distracted by the amount of his
personal information that was
accessibleto anyone
who wanted to look.
Flickr
Valentin.Ottone
He never
thought it could
happen to
Him.Flickr @boetter
Determined to renew his
web presence
and file for reputation
bankruptcy, He
discovered many
resources to guide
him...
Flickr will ockenden The Web Means the End of Forgetting. By Dan Schaebel. Forbes. 2011
1. Clean-Up
Eliminate aspects of
your profile that may
affect your
employment chances
Flickr gabriel.jorby Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
2. Curate
Carefully decide who
you’ll allow past
the ‘door’
Flickr Andrew Griffith Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
3. Interact
‘Leap’ into conversation
with influencers in your
target industry and
function
Flickr cscott2006 Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
4. Promote
Promote other
peoples’ content, and
demonstrate that
you’re a team player
Flickr hownowdesign Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
5. Create
Align your domain to
create favorable
search engine
optimization effects
Flickr huladancer Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
Although He knew his efforts wouldn’t elude
him of his online past - it would help
improve his online future…
Flickr brighter than sunshine
Flickr incurable_hippie
Equipped with his new
FirstnameLastname.com
reputation
He was prepared to take on
the professional world
All images are licensed under the
Creative Commons Non-Commercial
Share-Alike 3.0 agreement, and
sourced from Flickr.
Flickr .Bala

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The Social Media Resume

  • 1. FirstnameLastname.com The Social Media Resume By Jodi AndersonFlickr mkhmarketing
  • 2. Seeking enthusiastic, tech savvy, summer intern to fill position – apply Flickr Tax Credits
  • 3. “We received thousands of applicants and narrowed it down to fourteen based on keywords found in the applications.” “ Congratulations you’ve been selected for an interview. Flickr Ayolt de Roos ” Your Future Employer is Watching You Online. You Should Be, Too. By Michael Fertik. Harvard Business Review. 2012.
  • 4. He walked up to the receptionist and gave his first name and last name– and stated He was there to interviewfor the summer intern positionlisted. “Please have a seat – they will be right with you” Flickr trieu88
  • 5. “Hello, my name is FirstnameLastname.”He said, as He extended his hand towards the man in the suit. “Nice to meet you. I will be interviewingyou today. Let’s get started. Via Flickr Richard.Asia ”
  • 6. “As part of the hiring process, we like to evaluate our applicants web presence – their tweets, blogs, status updates, online profiles and pictures, and websites visited. Standard resumes don’t provide us with much depth these days.” Flickr Jason A. Howie No More Resumes, Says Some Firms. By Rachel Emma Silverman. Wall Street Journal. 2012
  • 7. “It’s a growing trendin today’s industry. ________________ Over 75%of employers actively research potential candidates online” Flickr dorywithserifs Your Future Employer is Watching You Online. You Should Be, Too. By Michael Fertik. Harvard Business Review. 2012.
  • 8. that your previous employer was a ‘lazy, good for nothing ‘ who‘shouldn’t be allowed to run a business’.”Flickr Vince Welter uncensored “It has come to our attention
  • 9. Binge drinking seems to be your weekend hobby.. “Basedon intoxicated, and destructive photos of yourself. Flickr SebastianVera ”
  • 10. “And that you were once involved in a cyberbullying case in middle school. “As the bully.” Flickr DeathByBokeh ”
  • 11. “I am sorry, but your digital footprint does not alignwith the image and values of our company. We regret to inform you, that you will not be our next intern. Flickr Snap-shooter! ”
  • 12. “I suggest you ‘Think B4 You Post’next time… Flickr MyTudut European Commission http://ec.europa.eu/news/science/100209_1_en.htm) The Internet never forgets”
  • 13. Leaving the interview He was distracted by the amount of his personal information that was accessibleto anyone who wanted to look. Flickr Valentin.Ottone
  • 14. He never thought it could happen to Him.Flickr @boetter
  • 15. Determined to renew his web presence and file for reputation bankruptcy, He discovered many resources to guide him... Flickr will ockenden The Web Means the End of Forgetting. By Dan Schaebel. Forbes. 2011
  • 16. 1. Clean-Up Eliminate aspects of your profile that may affect your employment chances Flickr gabriel.jorby Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
  • 17. 2. Curate Carefully decide who you’ll allow past the ‘door’ Flickr Andrew Griffith Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
  • 18. 3. Interact ‘Leap’ into conversation with influencers in your target industry and function Flickr cscott2006 Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
  • 19. 4. Promote Promote other peoples’ content, and demonstrate that you’re a team player Flickr hownowdesign Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
  • 20. 5. Create Align your domain to create favorable search engine optimization effects Flickr huladancer Put Forth Your Virtual Best. By Daniel Gulati Huffington Post 2012
  • 21. Although He knew his efforts wouldn’t elude him of his online past - it would help improve his online future… Flickr brighter than sunshine
  • 22. Flickr incurable_hippie Equipped with his new FirstnameLastname.com reputation He was prepared to take on the professional world
  • 23. All images are licensed under the Creative Commons Non-Commercial Share-Alike 3.0 agreement, and sourced from Flickr. Flickr .Bala

Editor's Notes

  1. Firstname.lastname.com – welcome to your new self
  2. Flickr ippei + janine