A presentation about prospect of Vietnamese Educational and Migrant Services to Australia Recommendation will be high regarded . References will be provided upon request

1. Report about Vietnamese’s
student market
Billy Nguyen
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2. Size of the market
• In 2008, education services remained one of Australia’s
single largest exports to Vietnam valued at AUD$465
million, representing a 62.6% increase compared with
2007. By year-to-date (YTD) May 2009, there were over
15,900 enrolments by Vietnamese students at
Australian education institutions, placing Vietnam in
seventh position as a source country for international
students coming to Australia (China, India, and Korea
are the major source countries). This represents a 61%
increase in enrolments over the same period in
2008, indicating that the effects of the global economic
crisis are not immediately impacting on the number
of Vietnamese students enrolling to study in
Australia.
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3. Global Financial Crisis and Market
Study
• We have 2 question:
– Was there an decrease in number of student from
Vietnam and other country when we suffered
severe GFC?
– And what is our plan to comfort our client-
student?
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4. Global Financial Crisis and Market
Study(2)
• According to some survey and stastic we do have,
• In YTD May 2009 enrolments for ELICOS(English Language Intensive Courses for
Overseas Students) were 4,975, indicating a continuing strong growth of 64.3%
compared with the same period last year
• With 4,373 students enrolled as at YTD May 2009, HE( higher education) remained
the second largest sector with a continuing increased rate of growth of 44.6%
• As at YTD May 2009 there were 4,093 students enrolled for VET(Vocational
Education & Training representing the largest increase in enrolments compared to
the same period last year (107.4%).
• In YTD May 2009, 2,001 Vietnamese students were enrolled at Australian schools
representing an increase of 22%. This represented a lower per cent of growth
after years of strong growth at around 40-50% in 2006/2007
• =>there was no reduction in size of the market but we experienced in transition
between schools to higher education, ELICOS, VET
• So why do these transition happen?
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5. Global Financial Crisis and Market
Study(3)
• With GFC we will have inflation, unemployment
and other effects which reduce benefits and
happiness of people.
• So instead of staying at home they choose to
invest in study which is “signal” effect ( helps
them to achieve job after recession).Moreover it
can help them to have a chance to stay at
Australia. So there main reasons of them to study
in Australia is PR, TR and Citizenship which
provide them better life.
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6. Opponents in the market
• They are Vietnamese agents which can provide all
services by Vietnamese and do have a network
and relationship with Vietnamese customers in
Vietnamese areas such as
Bankstown, Cabrammata, Marrickville..
• Usually they are lawyers which can face with
Criminal Law , Business Law
• There are 11 of them in Sunrise Daily Newspaper
including SAFE immigration next door
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7. How our opponent operates
• Free extension visa for student
• Free consultation
• Free enrollment in course
• And usually they say “ we are speaking
Vietnamese”
• Pay all fees upfront ( visa fee, health
check, financial proven,….)
• No refund if client don’t have visa (INCC cases)
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8. How to beat the market
• Describe our company as multicultural company.
• Effectively marketing and create network
• Create our advantages with other agent
• Provide more information ,consultations and
interaction with college ,TAFE, universities
, English schools.
• Our business is likely a type of selling what
people think good so it might in term of time and
attitude compare with prices.
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9. Marketing way
• Facebook : easiest way to save money and
interact effectively with customers. There are
2.234.000 Vietnamese using FB in the end of
August 2011. this number increase 43.24%
compare with April and 34.3% compared with
July.
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10. Facebook
Percentage of user depence on ages
0%
0%
1%
3% 5%
8%
25%
13-15
16-17
18-24
35-34
35-44
45-54
56% 55-64
65-0
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11. Facebook(2)
• So with the FB we will have an approach to
Vietnamese target with 56% of Vietnamese
FB users ( estimated around 1,251,040) in
range of age 18-24 years old.
• And advertisement in Facebook is good way to
marketing also. Average price for one click
(CPC) currently in VN is 2,88 USD while the
price for 1000 times for adverts to be
appeared in FB is1,24 USD.
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12. Facebook (3)
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13. School information portal and email
• Cons ( advantages):
– Not costly
– A lot of views
– Student from universities and English schools
• Pros( disadvantages):
– Dependent on interests and languague.
– Take out a lot of times so we must post frequently
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14. Newspaper
• Contact: email@chieuduong.com.au (Tuesday
, Wednesday, Thursday, Friday, Saturday)
• (02)9725 6444
• There are 11 Vietnamese agents post
advertisement here because this is newspaper
for Vietnamese looking for jobs and
information
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