Top Eleven: Acthiving Global Success Via Emerging Markets -- Nikola Cavic, Head of Business Development, Nordeus (White Nights: Mobile Games Conference http://www.wnconf.com/
4. Our game: Top Eleven â Be a Football Manager
⢠#1 online football game in the world!
⢠5-star rating on Google Play Store & App Store
⢠Launched in May 2010
⢠FREE TO PLAY
⢠Global reach - played in 180+ countries worldwide
⢠Localized in 38 languages
⢠Available on multiple platforms (iOS, Android, PC)
⢠Top Grossing Game !
6. Top Eleven â Growing number of users
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Daily Active Users
⢠Over 4.5 million users
play the game every day!
⢠Over 11 million monthly
active users
⢠Over 40 million player
registrations since 2010
7. Top Eleven â User Engagement
Highly active and engaged players
31% log in every day!
âStickiness factorâ one of the highest
in the industry
Average play session is 10 minutes
Over 3 million hard core fans!
8. Top Eleven â Player Demographics
57%25%
8%
5%
5%
Location
Europe
Asia
South America
Africa
N. America
93%
7%
Gender
Male
Female
31.20%
38.50%
22%
5.70% 2.60%
Age
13-18
19-25
26-35
36-45
46+
9. Top Eleven â Top 10 markets
Turkey Indonesia Thailand Germany
Italy SpainBrazil UKArgentina
France
13. Top Eleven â Acquisition Channels
⢠Referrals
⢠Advertising
⢠App Centers
⢠Social Media
⢠Official Top Eleven Facebook Page
⢠More than 8.5 million fans â one of the most popular
Facebook pages in gaming in the World!
⢠Record post â 4 million reach
⢠Official Top Eleven Twitter
⢠More than 200 thousand followers
14. Top Eleven: User Acquisition Cost
Turkey Thailand Brazil UEA Israel Germany UK US
20. About Nordeus â We are a global gaming company
San Francisco
office
Skoplje office
Dublin office
Some of the awards obtained:
⢠Red Herringâs âTop 100 most
innovative tech companies in Europeâ
⢠âThe best gaming company start-upâ
at Europas Awards
⢠â25 hottest tech companies in Europeâ
⢠â25 fastest-growing internet
companies in Europeâ at Noah London
HQ â Belgrade
⢠4 Offices
⢠100+ Employees
⢠Passionate about games!