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Out of a Rainbow:
The story of the London 2012 mascots



A big rainbow arcs over the town down onto a   On the floor lie the last two drops of British steel,
giant steelworks.                              used for the London 2012 Olympic Stadium.
The drops of steel are turned into Wenlock and        As the rainbow gets brighter, the mascots come
Mandeville, the London 2012 mascots.                  to life.




Learning fast, the mascots pretend to be athletes     The mascots look shiny and reflect the people,
running, jumping, diving and boxing.                  places and things they meet.




The figures are named as Wenlock, the Olympic         On their journey, the mascots will remember
mascot, from the town of Much Wenlock, and            everything they learn, and of course, they are
Mandeville, the Paralympic mascot, from the           excited to find out about all the Olympic and
town of Stoke Mandeville.                             Paralympic sports.

                                                       Glossary
                                                       OLYMPIC STADIUM – this is the main venue for the
                                                       Olympic Games and the Paralympic Games. The
                                                       Opening Ceremonies, Closing Ceremonies and the
                                                       Athletics competition take place here

                                                       MASCOT – a person, object or animal that is used by
                                                       a team or company e.g. a sports club to promote their
                                                       activity

In 2012, Wenlock and Mandeville will be there,
you’ll be there, and the whole world will be there!
Customise the mascots!                           Make the mascots your own. Go to the London
In 2012, the world will help London and the UK   2012 website and change what they look
celebrate the Olympic and Paralympic Games.      like. You can even show your friends your new
To welcome everyone, London 2012 has made        mascot in a gallery next to other new mascots
two mascots: Wenlock and Mandeville. Wenlock     from all over the world.
is the mascot of the London 2012 Olympic
Games. Mandeville is the mascot of the London
2012 Paralympic Games.

These mascots represent the fun of the London
2012 Games. They are very special and
unusual.

Wenlock and Mandeville are very excited to be
getting ready for the 2012 Games.



               e      a
  A ctivity id
  Add to the history                              Glossary
  Have you seen the films? What will              OLYMPIC STADIUM – this is the main venue for the
  Wenlock or Mandeville do next? Write            Olympic Games and the Paralympic Games. The
                                                  Opening Ceremonies, Closing Ceremonies and the
  a story of your own! Work alone or in           Athletics competition take place here
  groups. Your idea could be a short story,
  a poem, or a radio show – in fact, it can       MASCOT – a person, object or animal that is used by
  be anything you want it. Remember: the          a team or company e.g. a sports club to promote their
  more fun you have writing your story, the       activity
  more fun people will have reading it.           REPRESENT – to show what something means in a
                                                  different way
Welcome Wenlock




       Hello, I’m Wenlock, the official mascot for the
       London 2012 Olympic Games!

       –	
         ‘My name comes from the town of Much
         Wenlock, in Shropshire. This was the place that
         inspired Baron Pierre de Coubertin, founder of
         the modern Olympic Games.
       –	 love all the Olympic sports – and I can’t wait
         I
         to find out more about them.
       –	 eye is actually a camera lens so I can record
         My
         everything I see.
       –	 love meeting people and making friends. The bracelets on my wrists are
         I
         friendship bands, in the colours of the five Olympic Rings.
       –	 made from British steel used for the Olympic Stadium, so you might see
         I’m
         yourself in me if I meet you along the way.
       –	 light on my head is inspired by the lights on London’s famous black taxis. The
         The
         three points represent the places on the podium.
       –	 always try to do my personal best and I will do everything I can to help you do
         I
         your best as well!

       Do you love to learn? Do you enjoy meeting people and making new friends? Join
       me on my adventure at www.london2012.com/mascots




                                                                             a
Glossary                                                 Ac tivity ide
OLYMPIC STADIUM – this is the main venue for the         Inspiring images
Olympic Games and the Paralympic Games. The              Wenlock is on a journey around the
Opening Ceremonies, Closing Ceremonies and the
                                                         UK meeting new friends and learning
Athletics competition take place here
                                                         new things. What new things have you
MASCOT – a person, object or animal that is used by      learnt recently? Have you made any
a team or company e.g. a sports club to promote their    new friends? Can you create a picture
activity                                                 that includes the things that are most
                                                         important to you? Share this picture with
PODIUM – a place where athletes get to stand and
receive their medals.                                    your new friends.
Name: Waldi
Which Games? Munich 1972
More info: Waldi was the first
official Olympic mascot. The
stripes on his body are the
same colour as three of the five
Olympic colours.




Name: Amik
Which Games? Montreal 1976
More info: In one of Canada’s
native Indian languages, ‘amik’
meansanadabeaver’. Beavers are
Name: Waldi
Which Games? Munich 1972
More info: Waldi was the first
official Olympic mascot. The
stripes on his body are the
same colour as three of the five
Olympic colours.




Name: Amik
Which Games? Montreal 1976
More info: In one of Canada’s
native Indian languages, ‘amik’
meansanadabeaver’. Beavers are
Welcome Mandeville




      Hi, I’m Mandeville, the official mascot for the
      London 2012 Paralympic Games!

      –	 name comes from the birthplace of the
         My
         Paralympic Games, Stoke Mandeville. Doctor
         Ludwig Guttmann had the idea that he could use
         sport to help his patients recover from serious
         back injuries. He set up a Wheelchair Basketball
         competition at the same time as the London
         1948 Olympic Games and this is how the
         Paralympics began.
      –	 was created from one of the last two drops of British steel used for the London
         I
         2012 Olympic Stadium, giving me a shine that reflects everything around me.
      –	 My eye is a camera lens so I can record everything I see!
      –	From the prongs on my head representing the Paralympic logo to my small, thin tail,
         I’m built for speed.
      –	 always want to be faster, and the timer on my wrist helps me push to beat my
         I
         personal best.
      –	 From now until summer 2012 I am finding out all about Paralympic sport.

      Join me on my adventure at london2012.com/mascots

      Mandeville always wants to achieve a personal best and wants to help us reach that
      same goal. Mandeville wants to help people understand what it means to be disabled.


                                                        Glossary
                                                        MASCOT – a person, object or animal that is used by
                                                        a team or company e.g. a sports club to promote their
                                                        activity
              e       a
 A ctivity id                                           BIRTHPLACE – the place where an idea or something
                                                        was created
 Be your best                                           GOALS – the future success of a person’s action
 What does ‘personal best’ mean to you?
 What is your ‘personal best’? Choose a goal            PERSONAL BEST – a person’s best action or success
 you want to achieve by 2012. Write it down
                                                        OPENING CEREMONY – a large event in the Olympic
 on paper. Do your friends have different               Stadium to celebrate the start of the Games
 aims? You could make a collage of all the
 bits of paper on your classroom wall.                  LOGO – a picture or design which is used to promote a
                                                        company, a product or an event
Image sheet: Mandeville
Mandeville has been learning as much as possible about London 2012 before the Paralympic
Games begin. Here are some of the things that Mandeville has learnt so far:




                                                                       a
                                                    Ac tivity ide
                                                    Promoting the Paralympic
                                                    Values
 Glossary                                           Mandeville wants everyone to feel
 PROMOTE – give information on a topic to other
                                                    special. What are the Paralympic Values?
 people
                                                    How can you promote the Paralympic
 PARALYMPIC VALUES – right ways to live your life   Values in your school or community?
 through the Paralympic Games
a
   Ac tivity ide
  Help Mandeville to advertise
  sport!
  Can you play all the sports that Mandeville
  is learning? Which of these sports do you
  play in your school or community? Have
  you heard of all the sports in the list? If
  not, why not find out about them?



Previous Paralympic mascots
Every four years, different mascots help us celebrate the Games. These mascots are chosen to reflect
the history of their Host Nation.

                  Name: Petra                                                 Name: Fu Niu Lele
                  Which Games? Barcelona                                      Which Games? Beijing 2008
                  1992                                                        More info: Fu Niu Lele is a
                  More info: Petra was part of                                happy cow. ‘Lele’ means
                  a family of mascots during                                  ‘happiness’. Cows are seen
                  the Barcelona 1992 Games                                    as hard working animals and
                  and the whole mascot family                                 this cow represented the hard
                  featured on Spanish TV.                                     working Values of the Beijing
                                                                              2008 Paralympic Games.
                             Name: Lizzie
                             Which Games? Sydney

                                                               vity idea
                             2000
                             More info: Lizzie, the
                             frill-necked lizard, was     Acti
                             chosen to promote the       School mascot
Paralympic messages of performance, power and
                                                         Why are mascots important? Do you
pride. Lizzie’s frills are in the shape of Australia.
                                                         have a mascot for your school? Does
                                                         your favourite team have its own mascot?
                  Name: Proteas
                                                         Can you make your own mascot for your
                  Which Games? Athens 2004
                                                         school?
                  More info: Proteas is the
                  seahorse. His name comes from
                  a mythological Greek God.
                  Proteas is a bit like the Greek       Glossary
                  word ‘protos’, which means            MASCOT – a person, object or animal that is used by
                  ‘first in rank’ or ‘excellent’.       a team or company e.g. a sports club to promote their
                                                        activity

                                                        HOST – the country holding the Games

                                                        HISTORY – the stories of past events

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AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 

Paralympic Mascots_complete

  • 1. ationalogramme Intern tion Pr Londo n 2012 Educa Out of a Rainbow: The story of the London 2012 mascots A big rainbow arcs over the town down onto a On the floor lie the last two drops of British steel, giant steelworks. used for the London 2012 Olympic Stadium.
  • 2. The drops of steel are turned into Wenlock and As the rainbow gets brighter, the mascots come Mandeville, the London 2012 mascots. to life. Learning fast, the mascots pretend to be athletes The mascots look shiny and reflect the people, running, jumping, diving and boxing. places and things they meet. The figures are named as Wenlock, the Olympic On their journey, the mascots will remember mascot, from the town of Much Wenlock, and everything they learn, and of course, they are Mandeville, the Paralympic mascot, from the excited to find out about all the Olympic and town of Stoke Mandeville. Paralympic sports. Glossary OLYMPIC STADIUM – this is the main venue for the Olympic Games and the Paralympic Games. The Opening Ceremonies, Closing Ceremonies and the Athletics competition take place here MASCOT – a person, object or animal that is used by a team or company e.g. a sports club to promote their activity In 2012, Wenlock and Mandeville will be there, you’ll be there, and the whole world will be there!
  • 3. Customise the mascots! Make the mascots your own. Go to the London In 2012, the world will help London and the UK 2012 website and change what they look celebrate the Olympic and Paralympic Games. like. You can even show your friends your new To welcome everyone, London 2012 has made mascot in a gallery next to other new mascots two mascots: Wenlock and Mandeville. Wenlock from all over the world. is the mascot of the London 2012 Olympic Games. Mandeville is the mascot of the London 2012 Paralympic Games. These mascots represent the fun of the London 2012 Games. They are very special and unusual. Wenlock and Mandeville are very excited to be getting ready for the 2012 Games. e a A ctivity id Add to the history Glossary Have you seen the films? What will OLYMPIC STADIUM – this is the main venue for the Wenlock or Mandeville do next? Write Olympic Games and the Paralympic Games. The Opening Ceremonies, Closing Ceremonies and the a story of your own! Work alone or in Athletics competition take place here groups. Your idea could be a short story, a poem, or a radio show – in fact, it can MASCOT – a person, object or animal that is used by be anything you want it. Remember: the a team or company e.g. a sports club to promote their more fun you have writing your story, the activity more fun people will have reading it. REPRESENT – to show what something means in a different way
  • 4. Welcome Wenlock Hello, I’m Wenlock, the official mascot for the London 2012 Olympic Games! – ‘My name comes from the town of Much Wenlock, in Shropshire. This was the place that inspired Baron Pierre de Coubertin, founder of the modern Olympic Games. – love all the Olympic sports – and I can’t wait I to find out more about them. – eye is actually a camera lens so I can record My everything I see. – love meeting people and making friends. The bracelets on my wrists are I friendship bands, in the colours of the five Olympic Rings. – made from British steel used for the Olympic Stadium, so you might see I’m yourself in me if I meet you along the way. – light on my head is inspired by the lights on London’s famous black taxis. The The three points represent the places on the podium. – always try to do my personal best and I will do everything I can to help you do I your best as well! Do you love to learn? Do you enjoy meeting people and making new friends? Join me on my adventure at www.london2012.com/mascots a Glossary Ac tivity ide OLYMPIC STADIUM – this is the main venue for the Inspiring images Olympic Games and the Paralympic Games. The Wenlock is on a journey around the Opening Ceremonies, Closing Ceremonies and the UK meeting new friends and learning Athletics competition take place here new things. What new things have you MASCOT – a person, object or animal that is used by learnt recently? Have you made any a team or company e.g. a sports club to promote their new friends? Can you create a picture activity that includes the things that are most important to you? Share this picture with PODIUM – a place where athletes get to stand and receive their medals. your new friends.
  • 5. Name: Waldi Which Games? Munich 1972 More info: Waldi was the first official Olympic mascot. The stripes on his body are the same colour as three of the five Olympic colours. Name: Amik Which Games? Montreal 1976 More info: In one of Canada’s native Indian languages, ‘amik’ meansanadabeaver’. Beavers are
  • 6. Name: Waldi Which Games? Munich 1972 More info: Waldi was the first official Olympic mascot. The stripes on his body are the same colour as three of the five Olympic colours. Name: Amik Which Games? Montreal 1976 More info: In one of Canada’s native Indian languages, ‘amik’ meansanadabeaver’. Beavers are
  • 7. Welcome Mandeville Hi, I’m Mandeville, the official mascot for the London 2012 Paralympic Games! – name comes from the birthplace of the My Paralympic Games, Stoke Mandeville. Doctor Ludwig Guttmann had the idea that he could use sport to help his patients recover from serious back injuries. He set up a Wheelchair Basketball competition at the same time as the London 1948 Olympic Games and this is how the Paralympics began. – was created from one of the last two drops of British steel used for the London I 2012 Olympic Stadium, giving me a shine that reflects everything around me. – My eye is a camera lens so I can record everything I see! – From the prongs on my head representing the Paralympic logo to my small, thin tail, I’m built for speed. – always want to be faster, and the timer on my wrist helps me push to beat my I personal best. – From now until summer 2012 I am finding out all about Paralympic sport. Join me on my adventure at london2012.com/mascots Mandeville always wants to achieve a personal best and wants to help us reach that same goal. Mandeville wants to help people understand what it means to be disabled. Glossary MASCOT – a person, object or animal that is used by a team or company e.g. a sports club to promote their activity e a A ctivity id BIRTHPLACE – the place where an idea or something was created Be your best GOALS – the future success of a person’s action What does ‘personal best’ mean to you? What is your ‘personal best’? Choose a goal PERSONAL BEST – a person’s best action or success you want to achieve by 2012. Write it down OPENING CEREMONY – a large event in the Olympic on paper. Do your friends have different Stadium to celebrate the start of the Games aims? You could make a collage of all the bits of paper on your classroom wall. LOGO – a picture or design which is used to promote a company, a product or an event
  • 8. Image sheet: Mandeville Mandeville has been learning as much as possible about London 2012 before the Paralympic Games begin. Here are some of the things that Mandeville has learnt so far: a Ac tivity ide Promoting the Paralympic Values Glossary Mandeville wants everyone to feel PROMOTE – give information on a topic to other special. What are the Paralympic Values? people How can you promote the Paralympic PARALYMPIC VALUES – right ways to live your life Values in your school or community? through the Paralympic Games
  • 9. a Ac tivity ide Help Mandeville to advertise sport! Can you play all the sports that Mandeville is learning? Which of these sports do you play in your school or community? Have you heard of all the sports in the list? If not, why not find out about them? Previous Paralympic mascots Every four years, different mascots help us celebrate the Games. These mascots are chosen to reflect the history of their Host Nation. Name: Petra Name: Fu Niu Lele Which Games? Barcelona Which Games? Beijing 2008 1992 More info: Fu Niu Lele is a More info: Petra was part of happy cow. ‘Lele’ means a family of mascots during ‘happiness’. Cows are seen the Barcelona 1992 Games as hard working animals and and the whole mascot family this cow represented the hard featured on Spanish TV. working Values of the Beijing 2008 Paralympic Games. Name: Lizzie Which Games? Sydney vity idea 2000 More info: Lizzie, the frill-necked lizard, was Acti chosen to promote the School mascot Paralympic messages of performance, power and Why are mascots important? Do you pride. Lizzie’s frills are in the shape of Australia. have a mascot for your school? Does your favourite team have its own mascot? Name: Proteas Can you make your own mascot for your Which Games? Athens 2004 school? More info: Proteas is the seahorse. His name comes from a mythological Greek God. Proteas is a bit like the Greek Glossary word ‘protos’, which means MASCOT – a person, object or animal that is used by ‘first in rank’ or ‘excellent’. a team or company e.g. a sports club to promote their activity HOST – the country holding the Games HISTORY – the stories of past events