Productathon - Solve a Pain Point Remote working - Are you really working? -------------------------------------------------------------- “Office modern technology allows most professionals to work remotely. But the companies are concerned that the remote worker is actually goofing off sitting around in their pajamas”

2. Ananth Sozhan
COMPANIES
11+ Years of
experience
CERTIFIED
3+Years of experience in
Product Management
MSC (Information Tech.)
MBA (Project Management)

3. Problem Statement
“Office modern technology allows most professionals to work
remotely. But the companies are concerned that the remote
worker is actually goofing off sitting around in their pajamas”
The challenge is to enable remote workers to communicate that
they are actually working, and for company to get a report of
the same. The entire system should be automated as far as
possible.”
Remote working - Are you really working?

4. Secondary Market Study

5. General Advantages of Telecommuting
Work Life Balance Reduction in
Infrastructure Cost
Reduction in
Traffic & Air Pollution
Employee
Empowered
Diversity and
Inclusion
Source: Market study

6. Financial Advantages of Telecommuting
30%
Increase in
Productivity
Source: Langhoff 1996:20
Oil saving
equate to over
37% of
our Persian
Gulf imports
A typical
business
would save
$11,000
per person
per year
The
telecommuters
would save
between
$2,000 and
$7,000 a
year

7. “
“It is important to be available for work -
not necessarily at an office work station,
you can be available online.” - Subhro
Bhaduri, executive vice-president, HR,
Kotak Mahindra Bank.
Indian Companies are Promoting Telecommuting? (1)
“
"We are seeing this evolution and following
it. We have a concierge service, a home
service as also a personal service. As
corporations become virtual, we may also
provide services to people at their homes
rather than their offices,“ Rohini Anand,
senior vice-president and global chief
diversity officer at Sodexo
“
"What we call a virtual office, where most of
these (work) roles are individual
contributor roles, does not have a physical
supervision team. Neither does it require a
day-to-day monitoring on an employee's
KPIs (key performance indicators).“ – Sunil
Goel, director, GlobalHunt
“
adopted a policy letting employees work
from home with their manager's approval
and a commitment to come to office for a
minimum of two days a week. -Piyush
Mathur, president, India region, Nielsen
“
Five to ten years later, we don't know
whether offices will be offices or not. There
may come a time when people may operate
50-90% of the time from home. - Anil
Mathur, COO, Godrej Interio
Source: timesofIndia

8. Source: www.shrm.org/
IBM, Dell, Microsoft, HCL, Accenture, Yahoo, Google, SAP, SISCO, InfoSys, Wipro, Intel, HP,
NetApp, Texas Instruments
Research shows that telework can be a very effective way to improve employee
retention, improve productivity and cut overhead costs (real estate, office
equipment, utilities etc)
Indian Companies Promote Telecommuting? (2)
Companies start measuring performance based on performance, rather than the
number of hours someone puts in at the office.

9. Telecommuting @ Worldwide
Source : Citrix Systems

10. 56% of people spend 30 minutes each day researching office betting pools
4% of men spend 1-2 hours per day Gambling at work
Why Track or Monitor Telecommuting Employees?
20% of men admit to viewing pornography at work49%
Source : http://money.usnews.com/
77% of people check their Facebook account on their work computers77%
49% of people who shop online while at work during the holiday season49%
77% of brides admit to using work hours to plan their wedding77%
56%
4%

11. Targeted Market Segment

12. IT sector is broadly classified into four segments: IT Services, BPM, Software and HW
Targeted Market Segment
The targeted market segments are IT Services , Software Products and Hardware
companies which generally has an policy to promote telecommuting.
IT Services
• Project-oriented
• Outsourcing
• Support and training
Software - Products and
Engineering, R&D
• System software
• Enterprise applications
• Vertical applications
• Embedded systems
Hardware
• Personal computers
• Network equipment
• Storage and security
• Servers
• Printers

13. Primary Market Study

14. Primary Market Study (1)
Three groups of employees are been identified to perform primary market study to
understand the real pain of offering telecommuting.
1. Low or Entry level – Who has less than 6 years of experience
2. Middle level Manager – Who Managing a team
3. Senior Managers and HRs – Who has Middle level managers to report

15. Primary Market Study (1)
Does tracking or monitoring employee activities on work hours would hurt you?
15 Low or Entry level employees participated on a poll
Does it make sense to track non office activities (social media, ideal time)?

16. Primary Market Study (2)
30 middle level managers were participated on a survey
Research says, WFH increases the productivity to
30%, do you agree?
WFH enables company to be better at diversity
and inclusion?
WFH enables employees to balance work and family
needs, do you agree?
WFH would lead to "Lack of competitive spirit" in
the employees?
WFH will lead to breach of Information security?
As a Manager, having a tool to help you monitor and
capture your reporting employee productive time
spent on office activities would be helpful?

17. Does your company have a way to measure
employee “productive time” when they WFH?
WFH gets distracted by social media and other means which
compromise employee productivity?
Measuring or monitoring employee time spent on office activities would help to
Primary Market Study (3)
30 middle level managers were participated on a survey

18. Primary Market Study (4)
10 senior level managers were interviewed
Some common concerns and expectations of Senior Managers
“No one has time to monitor how employees are sitting or working at home, we need
an automated system to discover and send a report”
““We need a system to monitor not only for employees who works from home, even
who works inside office premises.”
““Employees should know that their employer is tracking their PC activities; positive
fear would helps to increase their discipline, efficiency and productivity”.
““Tracking activities is not to penalize, it just to improve their discipline and
efficiency”
““Detailed reports are required only for the suspicious employees”
““Employees can access social media websites inside office premises but there must
be limit for everything”
““ Internet lead to breach of Information security”
“

19. Neteye
“Neteye” is an secure cloud base remote tracking platform which helps employers to identify
their loyal and productive employees by measuring their computer activities.
Major Features:
 Automated system
 Profile based monitoring (What & When to track)
 Intelligence to tracking time spent of social media, idle and office activities
 Keywords tracking
 Controls & tracks file uploads
 Self status report
 Detailed reports for senior management
 Scalable data storage
 API
 Training recommendations
“The success of any company relies on employee performance and productivity”
Solution:

20. Value Proposition (1)
Value Propositions
Gains Creator
Pain Relievers
Products &
Services
A cloud based remote
tracking system which
helps employers to
identify their efficient and
productive employee duri
ng work hours.
• Effort Saved: Automated solution
which reduces employer effort of
continuous tracking
•Helps employer to provide more WFH option which
Reduces the infrastructure cost
Customer Segment(managers)
Gains 
Pains 
Customer Jobs
No time to track productivity & efficie
ncy of an employee
Less time and less effort to
track employee efficiency.
Micro monitoring may hurt employees
Lots of effort is required to identify
inefficient and non productive employee
Empowers employee Easy way to measure employee
s time spent on non office activi
ties
Diversity by providing WFH
Allocating necessary workload
• Identify loyal, efficient and pr
oductive employees
•Improving competency
Security breach
Tracking time spent of social media
•Empowers employee by providing self status
•Automatic mail report on poor perform ring e
mployees
•Detailed report to see how employees are spending time
on social medias on working hours
•Restricts & tracks file sharing.
• Simple and easy to use interface
• Helps to control sensitive data leaks
• Helps to identify efficient and productive employees
•Recommends trainings for nonperforming e
mployees
•Deep tracking ONLY for non effici
ent employees

21. Value Proposition (2)
Neteye
Managers and HRs
identify their loyal and productive employees
Tracking their activities
Enable them with feedback and trainings

22. Business Model
•Automated tracking
system which helps to
improve employee
efficiency and
productivity
•Automatic report to
measure productive
•Easy to identify
underperformer or
non productive
employees
• Support team
• News letters
•Social community
•Global sales and
support team
• Website
• Social media
• Blog
•Project Managers
•License cost based on no. of users• Product R&D Cost
• Data center operations
• Marketing and Sales
• Partners fees
• General and administration cost
• Datacenters
• Developers
• Marketing
• R&D – Platform
development
• Marketing
• Technical support
• Payment and SMS
gateway integration
• Data center partner
• SMS provider
• Payment gateway Problem: How
effective my
employees are
working on working
hours

23. Personas
Boss Bhaskaran Pink Parimala Joyful Suresh
“The success of any company relies
on employee performance and
productivity”
Title: Senior resource delivery
Manager
Personal Information:
• 45 years old
• Married
• Father of 2 children
• Engineering & MBA
Key Challenges:
• Workload/ resource allocation
• Identifying key performers
• Information security
“Fashion fades, only style remains
the same”
Title: HR executive
Personal Information:
• 35 years old
• Married
• MBA
Key Challenges:
• Employee retention
• Company reputations on social
media
• Diversity
“I love social media and I want be
connected with my friends”
Title: Software engineer
Personal Information:
•25 to 30 years old
• Single
• Undergraduate
Key Attributes:
• Love social media
• Likes onsite travels
• Wants to do something new
• Key participant in all company
programs
• Play guitar

24. Competitor landscaping

25. Competitor Landscaping
Neteye

26. Minimum Viable Product

27. Desktop Client :
• Intelligence to distinguish productive and non-productive activities.
•Managers: A small popup window to show the current live working status of his team
members (active, ideal and extended ideal)
• Employees: A small popup window to show the efficiencyproductivity on a particular day,
which means, time spent on social media, office activates and ideal
• Frequently, Able to push data to the cloud
Cloud Portal: Able to store data pushed by the clients
Minimum Viable ProductMinimum Viable Product - Productathon

28. V1.0
Desktop Client : Able track and
store user activities (Ideal and
active time, Time spend on
social media and office related
activities)
Cloud Portal: Able to store data
pushed by clients
Dashboard & Reports:
HR – Complete or group of
employees
Managers – Teams or individuals
Employees - Self status
Licensees:
Different types of licenses
Able to buy and pay online
Desktop Client: Should be able
capture and store the live
posture of a employee with the
help of webcam.
• Intelligence to change the
tracking profile based on
previously tracked records
Cloud Portal: Able to create
different tracking profiles.
•Able to store images.
• Able to generate different
kinds of reports to measure a
employee efficiency.
• Able to recommend trainings
as per the inputs given by HR
API: Interface to integrate
reports with other tools.
Roadmap
Desktop Client: Tracks and
controls file uploads
Cloud Portal: Automatic
mail or SMS to the
managers if any specific
keyword match or extended
ideal state.
• Deep tracking based on
profile setting
V2.0 V3.0

29. Mock Screens (1)
Time: Idle,
Social media,
office activities

30. Mock Screens (2)
Self and Current
live status of his
team

31. Mock Screens (3)

32. Thanks