1. PROJECT REPPORT
ON
MYK LATICRETE INDIA PVT.LTD,
MUMBAI
A Project Report submitted in partial fulfilment of the requirements
For the award of the degree of
MASTER OF BUSINESS ADMINSTRATION
DCRUST University
BY
ANAND KUMAR
ROLL.NO 11/MBA/O1
Under the guidance of
ASSTT PRO:DEEPIKA ShARMA
DCRUST UNIVERSITY
MURTHAL,SONEPAT
1

2. 2012
STUDENT ’ S DECLARATION
I declare that the project titled “MARKETING RESEARCH” is an
original project done by me and no part of the project is taken from any
other project or materials published or otherwise or submitted earlier to
any other college or university.
ANAND
KUMAR
2

3. ACKNOWLEDGEMENTS
I extend my special gratitude to our beloved Principal/director Shri.R S
Sharma , our Dean and Co-coordinator Asstt Prof.Deepika sharma for
inspiring me to take up this project.
I wish to acknowledge my sincere gratitude and indebtedness to my project
guide Prof. of Royal insititute of manegment and technology, Haryana
for his valuable guidance and constructive suggestions in the preparation of
project report.
I extend my gratitude to MYK LATICRETE INDIA PVT. LTD. and the
ASM (Area Sales Manager) , RAJDEEP MOHAPATRA and all my
colleagues, friends for their encouragement, support, guidance and
assistance for undergoing industrial training and for preparing the project
report.
ANAND
KUMAR
3

4. TABLE OF CONTENTS
Sl. no. Chapter name Page no
1 Introduction
General Introduction 5
2 Profile of the organization 6
Origin of growth 7
Growth & present status of the organization 8
Future plans of the organization 9
Organizational hierarchy 10
Product and service of the organization 11-37
SWOT Analysis 38-39
3 Discussions on training 40
Student’s work profile 41
Description of live experience 42
Contribution to the organization 43
4
Study of research problem 44
Statement of problem 45
Objective & scope of study 46
Research design and methodology 47
Analysis of study 48
Summary of findings 49
5
Summary and conclusions 50
Summary of learning experience 51
Conclusions and recommendations 52
Annexure 53-55
Bibliography 56
4

5. GENERAL INTRODUCTION
I extremely happy to join internship under the famous company
MYK LATICRETE (INDIA) PVT.LTD, Mumbai which is one of the real
state company in worldwide.
I have visited the different markets of Mumbai and many of them
have appreciated with thanks and have encouraged me to go ahead with
courage and honesty. I shall be ever grateful to the respectable staff of this
company. I whole heartily wish the prosperity of the company as well as by
famous institution where I have been studying now.
5

6. PROFILE OF ThE
ORGANISATION
6

7. ORIGIN OF ThE ORGANISATION
Mission Statement
"Maintain our global leadership in high quality installation systems for
ceramic tile and stone."
MYK LATICRETE India is a joint venture between LATICRETE
International, USA and the MYK Group, India, a dynamic business group
with interests in diverse industries as cement, machinery manufacturing,
textiles, construction chemicals, and industrial fans.
MYK LATICRETE is the first and only company in the industry of
tile and stone installation materials to have obtained the prestigious ISO
9001:2000 Company Certification, which exemplifies its commitment to
provide the customers with products of highest quality and standards.
MYK LATICRETE is expanding its operations into Indian sub
continents countries like Sri Lanka, Nepal and Bhutan. It has 22 regional
offices with over 500 employees and a 1500+ dealer network across the
Indian sub continent.
For over 52 years and in more than 120 countries, LATICRETE has
been the world leader in high- strength, shock and weather resistant
installation systems for ceramic tiles, pavers, brick and stone.
LATICRETE’s history of successful installations internationally is a
testimony of its efficiency. The company’s long record of product quality
par excellence has ensured international success in a wide range of project
areas facades, swimming pools, residential, commercial, industrial floors
and renovation works.
The range of products manufactured at its facility at Rudraram,
Patancheru in Andhra Pradesh adhere to strict quality standards. Now, to
7

8. cater to its increasing consumer base in north India, a new plant has been
commissioned at Sotanala in Rajasthan.
GROWTh AND PRESENT STATUS
OF ThE ORGANISATION
MYK LATICRTE India is the first and only company in the industry of tile
and stone installation materials to have obtained the prestigious ISO
9001:2000 Company Certification, which clearly shows its commitment to
provide customers with products of highest quality and
1. In a span of eleven years, MYK LATICRETE which started
off with a corporate office in Hyderabad is now spread across
the country with 22 regional offices and a 1500+ dealer
&distributor network and is still growing. It continues to
extend its world class services and solution among builders,
architects and even home owners.
2. In compare to 2004, MYK LATICRETE increases their sale
38 times more in Western Zone in recent years.
3. From 2004 till now MYK LATICRETE have more than 180
exclusive dealer and sub-dealer only in Mumbai.
4. Since its commission in the year 2000, MYK LATICRETE
range of products have been manufactured at its facility
located at Rudraram, Patancheru in A.P. To ensure that the
products adhere to strict quality standards, the factory is
equipped with advance testing equipment such as INSTRON
UNIVERSAL Testing Machine, thereby upholding MYK
8

9. LATICRETE commitment towards quality. Now, to cater to
its increasing consumer base in North India, another
manufacturing plant has been commissioned at Sotanala in
Rajasthan in the year 2006.
9

10. FUTURE PLAN OF ThE
ORGANISATION
”Higher the goals tougher the climb”
In this fast growing world each and every company wants to
stand on the peak of the world by achieve their goals and by fulfil the
customer’s needs and wants. So to achieve this goal every company has
their certain future plans to attract their customers. In the same way MYK
LATICRETE (I) PVT.LTD has their own future plans to fulfil the wants
and needs of their respected customers and these are as follows:
1. MYK LATICRETE (I) PVT.LTD wants to setup their factory
at Eastern Zone at Kolkata.
2. Also wants to achieve maximum targets in the form of
customers.
3. Taking necessary steps to increasing better service facilities.
4. Also wants to develop new techniques and tools for rapid and
better production.
10

11. 5. Within 2015 MYK LATICRETE (I) PVT.LTD wants to stand
on number 1 position in the field of Tiles & Stone Installation
in the market throughout the World.
11

12. ORGANISATIONAL hIERAChY
Regional Sales Manager
Mumbai Retail Manager Mumbai Project Manager
Goa Region West Region
3 Executives 2 Executives
Executives
2 for 1for Rest of
MUMBAI MUMBAI
12

13. PRODUCT PROTFOLIO
MYK LATICRETE INDIA PVT.LTD. Manufacture 7 different
types of products and these are:
1. Adhesives
2. Grouts
3. Waterproofing
4. Sound Control
5. Wall Putty
6. Sealers
7. Sealant
13

14. 1.ADhESIVES
 LATICRETE® 290
LATICRETE® 290 Floor and Wall Thin Set Adhesive is a high performance dry
set adhesive for use with water or latex for installing ceramic tiles, marble and stone
using the thin-set installation method. For use in floor and wall installations, it has high
track and will hang wall tile without slippage. Use with LATICRETE ® 73 Crete Admix
for high performance interior and exterior applications.
Applications:
 Residential.
 Commercial.
 Facades & Swimming pools.
Advantages :
 Dual use: For floors & walls.
 Excellent non-sag formula.
 Smooth, easy to use
 Improved impact resistance.
 Increased flexibility
14

15. Available colours: Grey & White
Packaging: 20Kgs
15

16.  LATICRETE® 111
LATICRETE® 111 Crete Filler Powder is a factory prepared blend of carefully
selected raw materials, Portland cement and graded aggregates. Designed for use with
LATICRETE® 73 Crete Admix to produce a high strength
adhesive for ceramic tile and stone that meets and exceeds
the requirements of international standards (ANSI).
Applications:
 For the installation of ceramic tile & stone over cement and masonry type
surfaces
 Installation of tile & stone on interior exterior facades, wet & dry areas,
walls, floors and ceilings, new and remodel construction, residential &
commercial applications.
Advantages:
 High strength, flexible, shock & impact resistant.
 Versatile- wet and dry areas, floors, walls and ceilings.
 Easy to use.
16

17.  Economical- saves time and money.
Available colours: Grey & White
Packaging: 20Kgs
17

18.  LATICRETE® 252 AG silver
LATICRETE® 252 Ag Silver Glass-Mosaic Adhesive is a high strength polymer
modified, cementations thin- set powder to be mixed only with
water and applied using the thin-set method of installation.
Applications:
Design for interior & exterior floor and wall installation of all types of glass
mosaic.
Advantages:
 Single component , just add water
 High strength, polymer fortified
 Easy to use
 Economical
 Bonds to various substrates
 Exceeds ANSI A118.4 sheer bond strength requirements
 Water resistant
 Shock resistant
18

19. Available colours: Grey & White
Packaging: 5Kgs & 20Kgs
19

20.  LATICRETE® 307
LATICRETE® 307 Floor and Wall Thin-Set Adhesive is a smooth and creamy,
sanded thin-set adhesive for installing many types of ceramic wall and floor tiles. For
improved performance and exterior use, fortify with LATICRETE ® 73 Crete Admix.
Advantages:
Can be use for interior applications on floors and walls over masonry, concrete,
mortar beds and cement plaster.
Available colours: Grey
Packaging: 20Kgs
20

21.  LATICRETE® 73
LATICRETE® 73 is a Latex Crete Admix mixed in place of water with
LATICRETE®111 Crete Filler Powder / Adhesives to form tile setting beds. Tile setting
adhesives made with LATICRETE ® 73 Crete Admix provide increased flexibility,
stronger bond and compression strength when compared with conventional Portland
cement mortars. This increased bond strength is especially vital when installing semi
and fully vitrified tiles, quarry tiles, plywood, other ceramic floor and wall tiles used in
highly critical areas such as external facades, industrial plants, swimming pools and
heavy traffic areas. Also provides longer pot life &
working time in hot weather conditions.
Advantages:
 High shear bond strength
 increased flexibility
 improved shock & impact resistance
 Secure bond for vitrified tiles
Available colours: -
Packaging: 5Ltrs & 20Ltrs
21

22. 2. GROUTS
 LATICRETE® 1776
LATICRETE® 1776 Grout Admix Plus is specially designed Latex Admix to be
used with Sanded & un-sanded Grout.
Applications:
 It improves the performance of Portland cement grouts for all types of ceramic
tile, brick, marble, natural, stone and agglomerate stone installations.
Advantages:
 Colour-fast
 Flexibility
 Compressive strength
 Shock and chemical resistance
 Reduce water absorption
 Easy to clean
Packaging: 200 ml, 400 ml, 5Ltrs and 20Ltrs.
22

23.  LATICRETE® 500
LATICRETE® Sanded Grout is made of blended Portland
cement, graded aggregates, fortifiers and colour fast pigments. It is
mixed with LATICRETE® 1776 Grout Admix Plus to provide a tile
joint that is strong, hard, durable & colourfast. It is designed for joint
width 3mm to 12mm for non- absorbent & vitreous type tiles
Applications:
 Residential, commercial and external facades.
Advantages :
 Colour-fast
 Weather resistant
 Easy maintenance
 Non-shrinking.
 Non-cracking
 Easy application and clean up
 No wet curing required when used with latex
23

24. Available colours: Available in a range of more than 40 colours.
Packaging: 10Kgs
24

25.  LATICRETE® 600
LATICRETE® 600 Un-sanded Grout is made of blended Portland cement,
graded aggregates, fortifiers and colour fast pigments. It is mixed with
LATICRETE® 1776 Grout Admix Plus to provide a tile joint that is strong, hard, durable
& colourfast. It is designed for joint width 1mm to 3mm , for porous & absorbent type
tiles, non-vitreous clay tiles, marble & glazed wall tiles:
Applications:
 Residential, Commercial and external facades.
Advantages:
 Colour-fast
 Weather resistant
 Easy maintenance
 Non-shrinking,
 Non-cracking
 Easy application and clean up
25

26.  No wet curing required when used with latex
Available colours: Available in a range of more than 40 colours.
Packaging: 500gms, 1Kg and 10Kgs.
26

27.  LATICRETE® sp100
LATAPOXY® SP-100 is a stain free, colour-fast, chemical resistant, 100% solid
Epoxy Grout for ceramic tile, vitrified tiles, marble and stone. SP-100 is ideally suited
for residential and commercial installations where materials
must resist physical abuse, shock and chemical attack.
Applications:
 Kitchens, bathrooms, swimming pools, fountains, hospitals, operations
theatres, sterilizations rooms, restaurants, cafeterias, light industrial
application and high traffic areas.
Advantages:
 Stain free
 Colour-fast
 Easy to install and clean
 Chemical and temperature resistant
 Non-cracking or powdering
 Water cleanable when fresh
Available colours: Available in a range of more than 40 colours.
27

28. Packaging: 1/4 unit (1.4kgs), 1 unit (5.5kgs).
28

29. 3. WATER PROOFING
LATICRETE® 9235
LATICRETE® 9235 Waterproofing Membrane is a thin, load bearing,
waterproofing membrane designed for use under thin and thick-bed installation of
ceramic tile, stone and other finishes. This durable membrane consists of a liquid rubber
and a reinforcing fabric which together forms a seamless membrane rated for extra
heavy duty installations.
Suitable Substrates:
 Include concrete, masonry, cement, backer board, existing, ceramic tile and
for interior applications, gypsum wall board or exterior grade plywood.
Applications:
 Residential and commercial areas such as bathrooms, showers, kitchens,
fountains, suspended pools, terrace gardens etc.
Advantages:
 Fast and easy installation
 Load bearing and anti-fracture properties
 Eco- friendly: No solvents or flammable materials
 Proven performance
Packaging: Factory proportioned kit consisting of:
1. Liquid pail- 20Itrs
2. Reinforcing fabric- 23mtr x 1mtr
29

30. 3. Corner reinforcing fabric- 15cms x 23mtr.
30

31.  LATICRETE® 9237
LATICRETE® 9237 Waterproofing Membrane is a roller applied liquid
waterproofing membrane for direct use under thin and thick-bed installations of ceramic
tile, stone and other finishes. Recommended for residential
and commercial floor and wall installations.
Suitable Substrates:
 Concrete, Brick masonry, cement plaster, Cement terrazzo, gypsum wall
board, cements mortar beds, cement baker boards, exterior grade ply wood.
Applications:
 Residential and commercial areas such as bathrooms, kitchens, swimming
pools, terrace gardens etc.
Advantages:
 Fast and easy to install- applies like paint
 proven performance
 Water cleanable when fresh
 Non-flammable
31

32. Packaging: 5Ltrs & 20Ltrs.
32

33. 4. SOUND CONTROL
 LATICRETE® QT
LATICRETE® QT sound control underlayment is a resilient recycled product
comprised of shredded and cleaned SBR tire rubber. LATICRETE ® QT sound control
underlayment is engineered to offer superior impact sound isolation in residential and
light commercial buildings. LATICRETE® QT sound control underlayment
outperforms equivalent products, easy to install, will not break down under load,
provides moisture resistance and adds less than 12.7mm(1/2 inch) to floor height.
Applications:
 Ideal for residential and light applications, Apartments, Condominiums,
offices, Hotels, Schools, Hospitals, libraries etc.
Advantages:
 Easy to install with LATICRETE polymer modified thin-set, rolls out
quickly.
 100% recycled rubber.
 5 mm thickness LATICRETE® QT sound control underlayment performs
better than similar materials as per ASTM E2179.
 Suitable for residential and light commercial applications.
Suitable subtraction:
• Concrete
33

34. • Cement Motor beds
• Ceramic Tile & Stone
• Cement Backer Board
• Exterior Glue Plywood
• Other Wood Substrate
• Cement Terrazzo.
5. WALL PUTTY
 latafinish wall putty
Latafinish wall putty is a unique formulation of white
cement and high performance specialty chemicals and
polymers. It not only strengthens the walls but also protects
expensive paints from moisture and dampness. This putty does not require curing.
 Highly durable and water resistant.
 White, smooth and glossy finish.
 Perfect protection for a wide variety of paints.
 Ideal for interior/ exterior surfaces.
34

35. Advantages :
 Protect paints from moisture & flaking.
 Does not require curing.
 Strong adhesion strength between LATAFINISH Wall Putty & base
surface.
 Long lasting & more coverage for costly paints.
 It prevents the growth of fungus & algae.
 Available in dry from-very easy to mix & apply.
Packaging: 5kgs & 20kgs.
35

36. 6. SEALERS/ CLEANERS
 GROUT & CONCRETE FILM REMOVER
Grout and Concrete Film Remover is a fast acting, heavy duty acid cleaner for
textured, non-polished, natural and manmade surfaces. GCFR removes sanded grout and
mortar residue, joint cement, lime and hard water deposits, efflorescence, rust and other
heavy dirt and grime.
Deep cleaning action for most surfaces including:
 Grout, Masonry, Tumbled & honed marble, Porcelain tile, Cleft & honed
granite, Ceramic tile, Quarry Tile.
Advantages :
 Fast acting
 interior & exterior
 Easy to use
 Cost effective
Packaging: Quart & Gallon
36

37.  511 Impregnator
511 Impregnator is a penetrating sealer for the protection of all medium to dense
porous stone, grout and tile surfaces. 511 Impregnator penetrates into the surface and
forms an invisible barrier that is resistant to moisture and stains, while allowing vapour
to escape. It is not a surface coating and will not alter the natural look. All surfaces are
harder and less slippery.
Water, Stain & Slip Protection for:
 Marble, Granite, Medium dense brick, Medium dense slate, Porcelain
tile, Grout.
Areas of Application:
 Interior & Exterior, Floor & Wall, Bathrooms, Patios, Drive ways.
Advantages:
 Stain resistant
 Water resistant
 Easy to use
 Non-yellowing
 UV transparent
Packaging: - Quart & Gallon
37

38.  Miramatte
Mira Matte is a unique product designed to enhance the natural colour of all
flamed, sand blasted, split faced, tumbled and textured surfaces. It seals and protects
while leaving a beautiful, low maintenance colour enhanced satin sheen. It allows
vapour to escape while offering a scuff (scratch) and weather resistant surface.
Colour enhancement for textured surfaces including:
 Flamed granite
 Flamed Limestone
 Cleft faced slate
 textured natural stone
Advantages :
 Interior & exterior
 Stain resistant
 Easy to use
 Non-yellowing
 Water resistant
38

39.  UV transparent
Packaging: Quart & Gallon
39

40.  EPOXY GROUT FILM REMOVER
Epoxy Grout Film Remover is a unique product designed for the removal of
epoxy grout film tile, concrete & stone surfaces. It will eliminate most residues left
behind after an epoxy grout has been used. It will remove a variety of epoxies, acrylic,
gym finish, shellac, varnish & lacquer.
To remove epoxy grout residue from:
 Ceramic tile, Porcelain tile, Natural stone, Concrete, Quarry tile.
Advantages:
 Fast acting
 Easy to use
 Rinses with water
 Cost effective
 Less colour
 No Methylene chloride
40

41. 7. SEALANTS
 OTTOSEAL S70
Ottoseal S70 Natural Stone sealant is a high performance, one component
silicone sealant. It is based on a neutral cross linking system and
vulcanizes at room temperature (RTV). Especially designed for
marble, granite & other natural stone applications and does not
stain natural stone.
Fields of application:
 Sealing of expansion joints and connection joints as well as floor
joints in marble and other natural stones such as granite, gneiss,
porphyry, quartzite etc.
 Also suitable for terrazzo.
 For exterior and interior use such as kitchens, bathrooms, sanitary
areas, entrance lounges, stairs and staircases.
Advantages :
 Non-staining' of natural stone in contrast to conventional sealants
 Available in a range of colours
 Equipped with fungicides
 Excellent weather ability and very good temperature resistance
 Excellent resistance to ageing, UV radiation & chemicals
 Very good tooling and smoothing properties
41

42.  Primer less adhesion to many substrates
 Ready to use
 Fast curing and short tack-free time
 Low odour
 High tensile strength and high shore-A- hardness
 Contains no solvents, formaldehyde, CFC, PCB & PCP
 Suitable for expansion joints in residential & commercial applications
Available colours: Available in Range of Colours
Packaging: 310 ml cartridge.
ThICK BED ADhESIVE
 APPLICATIONS:
• Factory prepared thick bed powder and latex for installation of
tile/stone on uneven concrete floors
• Installation of tiles with a slope
• Installation of dimensionally unstable stone
 PRODUCTS:
42

43.  Laticrete 226 – Powder & Laticrete 3642 Latex Liquid
43

44. ThIN SET ADhESIVE
 APPLICATIONS & PRODUCTS:
• Installation of tile/stone on internal/external floor- Laticrete 290,
Laticrete 307, Latafix 305.
• Installation of tile/stone on varied substrates like Plywood- Laticrete
290 mixed with Laticrete 333 super flexible admix
• Metal, Glass etc- Latapoxy 210 and Latapoxy 300
• Installation of stone/tile on internal/external wall – Laticrete
111mixed with Laticrete 73 (Or Laticrete 4237 for heavy stones)
• Installation of porous natural stone- Latapoxy 300 and Latapoxy 310
44

45. INDUSTRIAL APPLICATIONS
APPLICATIONS & PRODUCTS:
• Installation of tile/stone on industrial floors-LATAPOXY 210,
LATAPOXY 300
• Joint filling of tile/stone with highly chemical & temp resistant
grout- LATAPOXY 2000
• Installation of water proof membrane in industrial floors-
LATICRETE 9235
45

46. TEChNICAL SERVICES PROVIDING BY
MYK LATICRETE INDIA PVT.LTD
ARE:
• Presence of Technical services representative
• Custom specification for projects
• Guidance for proper product selection
• On site help
• Training to Dealers, contractors, engineers & architects
• Mason meets
46

47. COMPETITORS
The competitors of MYK LATICRETE INDIA PVT.LTD are as follows:
1. SIKA INDIA PVT. LTD
2. BELUNDURA COMPANY
3. ROFF COMPANY
4. J.K.BIRLA COMPANY
5. DOCTOR FIX-IT COMPANY
6. KERA KOL
47

48. MAThEMATICAL REPRESENTATION
OF ThE STRONG COMPETITORS OF
MYK LATICRETE (I) PVT.LTD IS AS
FOLLOWS:
48

49. 49

50. DISTRIBUTION NETWORK / ChANNEL
Factory
↓
Branch Goodown
↓
Stockist
↓
Dealer
↓
Inducer
50

51. SALES BY MYK LATICRETE INDIA
PVT.LTD
(PER YEAR)
51

52. SWOT ANALYSIS
a) STRENGTH :
• Employment and training opportunities in the field of
construction.
• Private sector housing boom and commercial building
demands.
• Construction of the multi building projects on the feasible
location in the country.
• Good structured national network facilitates the boom of
construction industry.
• Low cost well – educated and skilled labour force is now
widely available across the country.
• Sufficient available of raw material and natural resources in
the country is supportive for the industry.
b) WEAKNESS :
52

53. • Chances of natural disadvantage are there.
• Distance between construction projects reduces business
efficiency.
• Training itself has become a challenge.
• Changing skills requirements and an ageing workforce may
accentuate the skills gap.
• Improve in long term career prospects is highly required to
encourage staff retention and new entrants.
• External allocation of large contracts becomes difficult.
c) OPPORTUNITY :
• Continuous private sector housing boom will create more
construction opportunities.
• Public sector projects through Public Private Partnerships
will bring further opportunities.
• Developing supply chain through involvement in large
projects is likely to enhance the chances in construction.
• Renewable energy projects will offer opportunities to develop
skills and capacity in new markets.
• More flexible training delivery techniques are now available.
53

54. • Financial supports like loan and insurance and growth in
income of people is in support of construction industry.
d) THREAT :
• Long term market instability and uncertainty may damage
the opportunities and prevent the expansion of training and
development facilities.
• Current economic situation may have an adverse impact on
construction industry.
• Political and security conditions in the region and late
legislative enforcement measures are always threats to any
industry in India.
• Infrastructure safety is a challenging task in construction
industry.
• Lack of political willingness and support on promoting new
strategies.
• Natural abnormal causalities such as earth quake and floods
are uncertain and can prevent the construction boom.
54

55. DISCUSSIONS ON TRAINING
55

56. STUDENT ’ S WORK PROFILE
The major responsibilities handled were:
1. Answering to customers queries.
2. Preparation of weekly management information system report.
3. Preparation of customers’ feedback report about the services
provided by MYK LATICRETE INDIA PVT.LTD.
4. Work with active and in an efficient manner.
56

57. DESCRIPTION OF LIVE EXPERIENCE
This project rather job was my first experience to the hard core
reality of the real world. Before joining the organization there was many
curiosities and queries in my mind about the corporate world and life style.
I still remember my first day in the organisation my BOSS i.e. Area
Sale Manager (Mr. Rajdeep mohapatra) introduced me with the other
member of the organisation. It was a great experience for me because
before that if someone would have introduced me it was my family or
friend. Apart from them there is also a world and too recognizes me is a
great thing to notice. It gave me immense pleasure and enthusiasm towards
the job.
First few days were very much challenging because fresh the college
I was in the organisation so it took me some time to keep pace with them.
But again thanks to the college, which had cultivated us in such a manner
that, in the few days I was amalgamated with organisation and its culture.
My BOSS told me learns as fast as possible and the main stream
from next week. I was very eager to do some work and handle some
responsibility. To my surprise I was assigned to the job with the full
responsibility to represent the organisation.
It was a responsible job for me to give all the answer of the respected
customer’s queries. But I accepted the challenge. My Boss on the very first
day told me it’s a very responsible job; do your best and do not let me
57

58. down. It gave me some sorts of confidence and very soon I began to enjoy
the job and it gave to me a better result.
Mean while I used to utilize my spare time in understanding the
organization operations and handling customer’s queries. The time duration
that I spend in the organization helped me a lot in my first induction
programmed. I handled the situation very well and was very much satisfied
with the things going on for me. In very short span of time I learned a lot
and this span of time taught me lot for my successful life in future.
CONTRIBUTION TO ThE
ORGANIZATION
 Provide necessary information about customer willingness for the
product to the organization.
 Encourage retailers and dealers to use the product of MYK
LATICRETE INDIA PVT.LTD
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59. STUDY OF RESEARCh
PROBLEM
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60. STATEMENT OF ThE PROBLEM
1) Every organisation needs to maximise its customer’s base and to
retain it.
2) The present study is to find out the different and possible methods to
attract the customers towards the organisation.
3) The study also focuses on the challenges being posed by different
competitors.
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61. OBJECTIVES OF STUDY
1) To find out the drawbacks and limitation in the present scenario of
MYK LATICRETE INDIA PVT. LTD
2) To suggest improvement in the MYK LATICRETE INDIA
PVT.LTD. Service process and in answering customers queries.
SCOPE OF STUDY
1) It gives a huge idea in the field of REAL ESTATE.
2) It also shows the relationship between REAL ESTATE and different
sectors involving in the construction field.
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63. RESEARCh DESIGN & METhODOLOGY
Research design which has its primary objective the provision of
in sight in to and comprehension of the problem situation confronting
the researcher. Here we mainly deal with exploratory research. The
research was done with the main aim to find:
a) What problem should customers face while buying the product of
MYK LATICRETE INDIA PVT.LTD?
b) To find out the performance of the products and satisfaction of the
customers after using the products of MYK LATICRETE INDIA
PVT.LTD. ?
TEChNIqUES USED FOR ThE
RESEARCh
1) Questionnaires Design Process
2) Data Collection by Survey Method.
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65. ANALYSIS OF DATA
Feedback obtained by customers through the physical survey method
to know their opinion about MYK LATICRETE (I) PVT.LTD. Products
performance was also analysed through users’ opinion with the help of
questionnaire format, so that it would be easy to analyze the data and reach
to conclusive point.
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66. SUMMARY OF ThE FINDINGS
Various techniques of research shows that
• The product of MYK LATICRETE (I) PVT.LTD. Company is
enough good in comparison to other companies.
• Sika Company is one of the best of competitor MYK
LATICRETE (I) PVT.LTD. Company.
• The performance of MYK LATICRETE INDIA PVT.LTD.
Products are excellent.
• The retailers and dealers promoting MYK LATICRETE (I)
PVT.LTD products are highly satisfied with the quality, supply &
support.
• The MYK LATICRETE (I) PVT.LTD customers faces only
problem
with the pricing as compare with the competitor.
LIMITATION OF ThE STUDY
1) The report is limited to the extent of information supplied by the
organisation.
2) The study is limited only to MYK LATICRETE (I) PVT.LTD.
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67. 3) Due to time constraint a small sample size was used which may
be limitation of this project.
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68. SUMMARY AND
CONCLUSION
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69. SUMMARY OF LEARNING
EXPERIENCE
Coming to the learning experience it was a great time to be with the
organisation. The working environment and the support that I got from the
superiors and the colleagues were appreciable.
Before joining the organisation I was very much susceptible about it
but very much relevant to the industry also.
For that matter my communication skills improved so was my personnel
skills. One thing I realized was that every day brings new experience in the
life and you do not have to wait for things get done but you have to push
the things so that they could be done.
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70. CONCLUSIONS AND
RECOMMENDATION
What I concluded from the project was that theory and practical life
is something different. We need to apply that theory in our practical life for
better and effective results. I can say it confidently because there were
many of my colleagues who were/are working with the organisation from a
long time and they are also doing well but what they lack is the art that we
learn in the classroom. The same job that we can do with a greater fineness
they are unable to do because of organised management learning. In sort we
are moulded in such an environment that we enjoy work which may not be
true for others.
The Company is doing well it has a handsome share of customer in its
hand but it needs to improve in certain areas like:
• Quick Service facilities.
• Make reasonable price.
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72. ANNEXURES
MYK LATICRETE INDIA PVT. LTD.
Questionnaire
1. Company/ Organization Name-
2. Proprietor / Owner Name-
3. Address-
Contact no-
4. Competitors: i)
ii)
iii)
iv)
v)
5. Competitors Activities-
Pack Monthly Performance
Company Packaging Price
Size Sale Good Excellent Average Poor
6. Are you ever being customer of MYK LATICRETE INDIA PVT. LTD.?
Yes No
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73. 7. Do you ever use the product of MYK LATICRETE INDIA PVT.LTD?
Yes No
If Yes, then which:
Sl. Pack Monthly Performance
Product Company Packaging Price
No. Size Sale Good Excellent Average Poor
8. Branding : MYK LATICRETE OTHERS COMPANIES
9. Customer’s Satisfaction :
Good Excellent Average Poor
10. Customer’s Opinion / Suggestion:
Sl. No.
1.
2.
3.
4.
5.
Date:
Place:
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74. Region & Location : EAST region - KOLKATA
Name of Sales Person :
Project Name
Address of the Site
Name of the contact person (Number & e-mail)
Architect & Consultant (Name & Address)
Person - in - charge (Number & e-mail)
Contractor or Builder (Name & Address)
Project - in - charge (Number & e-mail)
Status of the Project
Value of Project (in lacs)
Prospective staring & completion date of billing
Possible value of billing (in lacs)
Area of Application
Scope of products alongwith expected areas & products recommended
Area (in
Area of Application Products recommended Value (in
sft)
Internal floor
External wall
Existing specifications if any : Convinced client directly.
PRODUCTS LATICRETE Competitors
Detail of competitors :
Date / Review / Follow-up :
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75. BIBLIOGRAPhY
WEBSITE :
• www.myklaticrete.com
• www.google.com
BOOKS :
• Marketing Research – Dhruv Grewal
• Consumer Behavior- Joseph Wisenblit
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