Zarra Paramedical is a Malaysian skin care company founded by Puan Fatimatul Zaharah binti Abdul Mazlan that produces natural skin care products combining elements of ayurvedic medicine, homeopathy, and anti-aging treatment. The document provides information on Fiji, including its population, languages, culture, economy, climate, and requirements for entering business. It also includes a SWOT analysis of operating in Fiji and marketing the Zarra Paramedical products there, concluding that the company should not enter the Fiji market due to concerns over natural disasters and the high price of products.

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2. COMPANY INTRODUCTION
• Name of founder:
– Puan Fatimatul Zaharah binti Abdul Mazlan
• HQ :
– D2-26-1, Jalan Dutamas 2,
Dutamas Commerce Centre,
43200 Cheras Balakong,
Selangor.
• Provide skin care product from natural resources

3. ZARRA PARAMEDICAL
FOUNDER

4. PRODUCT
• Skin Care Product 100% from natural
resources.
• Combines elements of:
– Ayurvedic medicine
– homeopathy
– anti-aging treatment
• 100% made in Malaysia
– Only its basic material is imported from France
and Switzerland
• Suitable for all skin types for MEN &
WOMEN

5. PRODUCT

6. THE COUNTRY: Population
• 858,000++ populations
• Comprise population in 333 islands
• Most people live on the largest island
– Suva (capital city) in Viti Levu
• Indo-Fijians are mostly Hindu
• Native Fijians are mostly Christian

7. THE COUNTRY: Language
• English
– Hello
• Fijian Language
– Bula
• Fiji Hindi
– Namaste

8. THE COUNTRY: Culture
• Have informal personal relationships
– but also follow a tradition of ritual formality in a
hierarchical society
• People do not pass others without saying a
word of greeting
• Footwear is removed before one enters a
house
• system of gift giving and receiving (Give &
Take)
• Guests are given kava to drink
– to promote solidarity between relatives, friends,
and acquaintances

9. THE COUNTRY: Lifestyle
• Businesses are generally open from
Monday to Saturday
• Recreational activities of locals practised
by Fijians
• Family values in Fiji is high

10. THE COUNTRY: Economy
• 4.6% growth in 2013
• Exporter of water, gold, garments, sugar and fish.
• Fijian Dollar
– 1.00 FJD is equal to 1.72 MYR
• Agriculture industry
– famous within the country which consist of sugarcane,
coconuts, cassava (tapioca), rice, cattle and fish

11. THE COUNTRY: Climate
• Oceanic tropical
• 23°C to 25°C
– During the dry season (May to October)
• 26°C to 27°C
– During the rainy season (November to April)
• Rainfall ranges
– 3,000 mm to 5,000 mm on the windward side
– 2,000 mm to 3,000 mm on the leeward side

12. The Official Steps To Enter
Business
Registrar of Companies Office for Reservation of
Company/Business name/s
Investment Fiji for Foreign Investment Registration
(FIRC)
Registrar of Companies for Registration of
Company/Business Name(s)
Fiji Revenue & Customs Authority for Registration of
Tax and VAT
Department of Immigration for Work Permit
Reserve Bank of Fiji for the Issue of Shares
Local Town /City Councils for Business License to
operate in the respective area.
Fiji National Provident Fund for registration of the
workers

13. Ways To Enter The Market
• WHOLLY OWNED
– A spa can be provided to Fiji tourist

14. The Do's & Don's While Doing
Business
• Dress appropriately
– Business dress is informal – such as an open-necked, short-sleeve
shirt – except when meeting with Government Ministers and officials,
in which case a tie may be worn.
• Mind our mannerisms
– Be aware of your body language. Standing with hands on hips is a
sign of anger or arrogance. Indigenous Fijians don’t like to be touched
on the head. Pointing to a person when talking is deemed rude.

15. The Do's & Don's While Doing
Business
• Use correct titles when addressing people
– Some indigenous Fijians have the title ‘Ratu’ (men) or ‘Adi’
(women) to signify chiefly status. It is important to use these
titles when addressing such people.
• Develop a strong rapport
– Fijians, by their nature, are very polite and respectful. They
will not ask questions in case they are seen to be rude or
offensive. It is important to develop strong business
relationships.

16. SWOT Analysis : Country
• STRENGH
– Become tourists attraction
– Low currency
– Have hundreds of island in Fiji itself
– Rich in natural resources
– low cost of living

17. SWOT Analysis : Country
• WEAKNESSES
– Small size of country
– Majority people live in moderates

18. SWOT Analysis : Country
• OPPORTUNITIES
– Increasing number of tourism by years

19. SWOT Analysis : Country
• THREATS
– Cyclones are a major weather concern.
– Floods. Particularly in Nadi.

20. SWOT Analysis : The Product
• STRENGTH
– Zarraz products was 100% made from natural
resources without chemical material.
– Have Great Manufaturing Practices certificate.
– A complete skin care set which is suitable for all
skin types.
– Zarraz product has combines elements of
ayurvedic medicine, homeopathy and anti-aging
treatment.
– Have a high level of competitive advantage than
other competitor.

21. SWOT Analysis : The Product
• WEAKNESSES
– The price is expensive as the raw material is
imported from high currency country.
– The price of Zarra Paramedical product would
be expensive in Fiji.
– Intense rivalry in skin care product industry.

22. SWOT Analysis : The Product
• OPPORTUNITIES
– Women and men are still finding a skin care
product that is safe to be used.
– Skin care product has become the
communities need regardless of age.
– Development of internet marketing

23. SWOT Analysis : The Product
• THREAT
– Cost of raw material will increase by years.

24. Marketing Strategy & Promotion
• Price:
– If Zarra Paramedical want to penetrate the market
in Fiji, Zarra Paramedical need to capture
economies of scale to promote cheaper spa
services than its future competitive in the Fiji.
• Product:
– Use colours more natural to attract foreign tourists
as well as locals in Fiji itself.
• Place:
– Yasawa
• Promotions
– Internet Marketing, Flyers & Booklets.

25. CONCLUSION
• DO NOT ENTER THE MARKET
– catastrophe
– Product price

26. thank you