What is SOLOMO?

1. What is SOLOMO?

2. “It is the integration of one’s social media platforms and physical
location with one’s mobile device. An example of SoLoMo integration
would be a social mobile app that is aware of your physical location and
that you can interact with from your mobile device, both to input
information (check-ins, posts, status updates, ratings and reviews, etc)
and to receive information (store hours, products and services, ratings
and reviews, coupons and promotions of nearby businesses).”

3. “For businesses, SoLoMo represents an opportunity to micro-target
prospects and consumers wherever, whenever, with contextuallyrelevant content, information or promotion that is also designed to
be shared on social media.
Social Media is the platform you use to promote your message and engage with
your target audience;
Local is your area of concentration or relevant proximity; this can be physical or
even online.
Mobile is the medium of connection between your brand and its prospects and
customers.”

4. IN A NUTSHELL,
SOLOMO is the convergence of collaborative,
location-based and on-the-go technologies. The
term is primarily used in marketing.

5. IMPLICATIONS ON ECOMMERCE
• ECOMMERCE owners would get to target
their consumers or prospects more
effectively.
• There is more reach, or audience for your
promotions and advertisements.
• This can lead to more sales, success for the
business.

6. IMPLICATIONS ON ECOMMERCE
• Marketing is easier, knowing where your
consumers are.
• More people would try ecommerce if
SOLOMO proves to be effective in targeting
consumers.
• The ECOMMERCE would boom, and pretty
soon, the need for physical stores would soon
lessen more and more.

7. FOR THE NEXT TWO YEARS
• I would expect that SOLOMO to be more
effective in the next two years, as technology
continues to evolve that would find new
ways to improve or support SOLOMO.
• It would continue to be effective, as the
reach of the market is consumers with
smartphones.

8. FOR THE NEXT TWO YEARS
• As the mobile platform, or the smartphone
industry continues to grow and trumps the
PC market, the target market is more bigger.
• This makes business more accessible to the
consumers because they are only a hand held
away.
• I expect to see more and more business to
you use SOLOMO in their marketing in the
future.