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Convergence of Offline and
        Online Activities




@pitra
ONLINE – OFFLINE | OFFLINE - ONLINE

•   Generate online buzz about offline event.
•   Live tweet conversation during event.
•   Location based applications.
•   Offline activations that lead to social media.




                                                     2
TYPES OF OFFLINE DIGITAL ENGAGEMENT

•   Database acquisition.
•   Soft message within activation.
•   Bonus for point of purchase.
•   Information spread in social media.
•   Future of commerce?




                                          3
Shopping while commuting by Tesco in Korea.

                                              4
Virtual Shoe Fitting by Goertz. User may browse
many shoes and test them virtually. User may also
scan the shoe’s QR Code info to purchase the item
                      directly.
                                                    5
Samsung with NFC technology. Just tap to receive
              or transfer data.


                                                   6
Indonesia’s Case Studies




                           7
Twitter buzz before event, receiving 16,400
Twitter’s #cornettosummerfest mentions and
        75,400 YouTube’s video views.

                                               8
BlackBerry’s Foursquare Swarm Badge with 19,000
      people and 31,000 checkins on venue.


                                                  9
Interactive LED billboard in Taman Anggrek. Ask
the billboard by tweeting with #asktami hashtag.


                                                   10
Attach QR Code for each different Levi’s jeans
  style. When users scan each code, they will be
redirected to galleries of people wearing that jeans
                        style.
                                                       11
Not all mediums are suitable for QR Code
              placement.


                                           12
Augmented reality of Nutrilon Royal’s product
                knowledge.


                                                13
Imaginary profession of a child, shown by using
           face tracking technology.


                                                  14
Hemaviton concentration game show. Participants
    have to type as fast as they can by using
   10 BlackBerries with intranet connection.

                                                  15
Mirror-look-alike-surface that plays video
     whenever a user move closer.


                                             16
Holographic display that can be integrated with
           multitouch interaction.


                                                  17
Interactive silhouette that follow user’s move.



                                                  18
Tweet with #ArthursDay hashtag to fill Guinness
glass. Visitors will get a free flow for each time the
                      glass is full.

                                                         19
Each tweet with #cupoffaith hashtag and each
additional likes on Facebook will be converted to a
 cup of rice. Users may also live tweet to see their
           tweets appear on the screen.
                                                       20
Register with Facebook Connect and receive RFID
wristband. Tap the wristband on photo booth, and
  automatically publish the photo to Facebook.

                                                   21
Create a photo, put some texts or ornaments, and
         publish the photo to Facebook.


                                                   22
Two players racing game with branded message
               within the game.


                                               23
Virtual bicycle race between two players on
           Nutricia Nutrima event.


                                              24
Use static bicycle to fly a virtual dragon.



                                              25
Player swings a green racket and fight a virtual
            player on the screen.


                                                   26
Play physical game that will reflect user’s action in
                  virtual space.


                                                        27
Application based on sound detection. Players has
to scream as loud as they can to change the avatar
                      design.

                                                     28
Interactive projection wall showing logo animation
        whenever a user walk in front of it.


                                                     29
Interactive projection floor where users can play
          directly on any surface floor.


                                                    30
Getting engaged in brand related environment.
  Multiple users play shooting game inside a
                 “spaceship.”

                                                31
Catch virtual butterflies in iButterfly application.
  Full collection of branded butterflies can be
               redeemed with prize.

                                                       32
Augmented reality of XL Xjuta Mawar, spesifically
       design for mobile application.


                                                    33
iPad games as tools for engagement and getting
        member registration in event.


                                                 34
THANK YOU

PITRA SATVIKA
  media-ide.com
  beritagar.com/s/mediaide
  twitter.com/pitra
  facebook.com/pitra
  bit.ly/pitra

STRATEGO
  strategocorp.com
  strategocorp.tumblr.com
  strategoplay.tumblr.com
  youtube.com/strategioptima
  slideshare.net/socialmedialandscape

                                        35

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Convergence of Offline and Online Activities