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The Digital influence - My Way or the Highway

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Anaggh Desai
Anaggh Desai

Blogging vs Social Media - Do Brands actually understand any of it? Or consumers rule

Soziale MedienTechnologieBusiness
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The Digital Influence Blog to Social Media my way or the highway @anaggh
UnOriginal All Trademarks, patents, photos, words belong to respective owner Any resemblance to whomsoever or whatsover is coincidental. Apologies on my behalf.
Blog - the beginning journal sharing knowledge somebody reading sharing monetizing/power
Blogs - The Bandwagon
#MeinBhiBlogger Everybody People Normal Writers Influencers Tech Brand paid Brands
The Support Support platforms
The Pitfalls Not enough were read Not enough made money Not enough were influential Most non tech Brands lost the plot Consumption patterns changed Attention span deteriorated in different age group AND the MAA-BAAP came into being FaceBook - Twitter And soon a host of others followed.
#MeinShivaji Suddenly everybody could write what they wanted, communicate with whom they wanted, with They did not have to worry about seo, google, foogle, traffic, shaffic Just post, tweet, interact build and cater to an audience at no cost at all.
#MeinShivaji Shortening the learning curve. Power without responsibility & accountability Can communicate, want money? !
Consumer vs Brand All this happened in less than 5 years. Consumers became savvy at the speed of light. Most Brands still trying to find the switch, bulb. So today they try to feel their way with the help of Agencies, evangelists, experts on how to navigate this thing called ‘Digital & Social Media’
Current Scenario More than 60% blogs on FB/Twitter Bio do not have a post in the last 6 months But, there are still serious bloggers some who do it for love, passion but mostly moolah or power. Media/Brands wants bloggers, but payment? - Exposure and Freebies
! ! #MeinBhiInfluencer ! The consumer rules the roost, whilst brands try to learn. Anybody with a semblance of following is willing to thrash, work for the brand as long as it pays. Does the agency know scientifically how to handle this for brands - some do, most don’t
My Way : HighWay Brands want to control the dissemination, communication, experience. Consumers want brands to listen to them even when they’re wrong. Who is winning? The Jury is out! There are no clear winners. Sometimes the consumer. But mostly the Brands.
Our Way
Where are you on this?

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The Digital influence - My Way or the Highway

  • 1. The Digital Influence Blog to Social Media my way or the highway @anaggh
  • 2. UnOriginal All Trademarks, patents, photos, words belong to respective owner Any resemblance to whomsoever or whatsover is coincidental. Apologies on my behalf.
  • 3. Blog - the beginning journal sharing knowledge somebody reading sharing monetizing/power
  • 4. Blogs - The Bandwagon
  • 7. The Pitfalls Not enough were read Not enough made money Not enough were influential Most non tech Brands lost the plot Consumption patterns changed Attention span deteriorated in different age group AND the MAA-BAAP came into being FaceBook - Twitter And soon a host of others followed.
  • 8. #MeinShivaji Suddenly everybody could write what they wanted, communicate with whom they wanted, with They did not have to worry about seo, google, foogle, traffic, shaffic Just post, tweet, interact build and cater to an audience at no cost at all.
  • 9. #MeinShivaji Shortening the learning curve. Power without responsibility & accountability Can communicate, want money? !
  • 10. Consumer vs Brand All this happened in less than 5 years. Consumers became savvy at the speed of light. Most Brands still trying to find the switch, bulb. So today they try to feel their way with the help of Agencies, evangelists, experts on how to navigate this thing called ‘Digital & Social Media’
  • 11. Current Scenario More than 60% blogs on FB/Twitter Bio do not have a post in the last 6 months But, there are still serious bloggers some who do it for love, passion but mostly moolah or power. Media/Brands wants bloggers, but payment? - Exposure and Freebies
  • 12. ! ! #MeinBhiInfluencer ! The consumer rules the roost, whilst brands try to learn. Anybody with a semblance of following is willing to thrash, work for the brand as long as it pays. Does the agency know scientifically how to handle this for brands - some do, most don’t
  • 13. My Way : HighWay Brands want to control the dissemination, communication, experience. Consumers want brands to listen to them even when they’re wrong. Who is winning? The Jury is out! There are no clear winners. Sometimes the consumer. But mostly the Brands.
  • 15. Where are you on this?