8. Close Back Window and
warmy Lighting
The back wall is a big picture simulating a snowed
winter day in a forest, getting dark. The light we can
see in this picture is go to be like that in our window, a
big point of light, like a sun falling ( this is the best
lighting during the day), go to recreate a getting dark
in the country, showing warm atmosphere in a cold
snowed day of Christmas. Contrasting the coldness
with warm, creating impact.
Locating the point of light at backdrop and in the
middle, we get to give protagonism to each
mannequin, each dress, because the light illuminate
all display, like the sun, creating a game of lights and
Repetition / Grouping
shadows get attract the attention from the street. There is balance in the
This is a good way to get illuminating with one point of compostion(equalbalance, no pyramid),
light every mannequins, giving the focal point to between two groups of
mannequins(grouping) that leave space
each one .
between them to placing the light point, wil be
the focal point into the composition, but this is
the strategy to doing every dress the
protagonist. Mannequins stand by over a
stagered podium maintaining the same
pose, recreating a christmas chorus singing.
All of them wearing the same colour, same
designer, Valentino, same elegant style
(repetition). The display theme is about “a
group of ladies are singing in a bucolic place,
when, suddenly start snowing, but every one
is surprised, looking at sky and touching the
snow,because the snow is diamonds.
Something only can happening in a
Christmas Day”
9. Mannequins Subtle and slimed silhouette, feminine figure to show as static and
elegant ladies, following the Valentino´s Style, posing like beautiful
sculptures.
All of them maintain the same position, going up the arms, trying catch
the snow with theatrical pose in a dream world during the christmas
days.
Big proportions and heights, very long necks and arms to give a
feeling of UFO, like came from other planet, immortal person, divine.
No expression in faces with dead eyes and no smiles, they don’t feel,
are divine.
The s traighty lines and low body language of mannequins body help
to dress falls with naturrallity.
Respecting to securing, we can use anyone, because dresses fall till
the floor, not permitting see the feet of mannequins
Colour pallette & textures
The colour scheme used is very simple, based in a high
bright red (Red Valentino) and ice white. This strong
contrast between a chromatic and achromatic color is able
to capture the attenion anybody at street.
But the message meaning produce more contrast even. Ice
against fire, is a mix impossible. Red colour is agresive, is
seduction, is passion, hot,…but also is love, is Christmas
White is coldness, luxury, brightness, peace…
Dresses texture in velvet, silk, show subtle, luxury,
smartness, while white is cold, cutting, aggresive and
lusury
