1. RestoTech.Inc

2. What We Do
To provide our customers
with an innovative technology
that will increase their
productivity as a business
and to provide their
customers with a product
that will enhance their
dining experience.

3. The Future is Here
• Electronic 8x6 inch touch screen
menu device
• Color crisp high resolution LED
screen display
• Lightweight and user-friendly
• Intuitive
• 2 product lines: U-Dine & U-Order

4. Target Market
• U-ORDER (Casual Restaurants)
- Many Franchises that fit U-Order's target market
- Applebee’s, Friday’s, Red Lobster
- Many locations-->More Units Sold-->More Profits
- Must Abide by Regulations
- Will be easy to change if regulations change
- No need for new menus
• U-DINE (Upscale Restaurants)
- Regulations are not for this target market More upscale higher
class, and unique
- Not 20+ locations with same name

5. Regulatory Environment
• Any restaurant with 20 or more locations with the
same name must:
- Print calories on the menu’s
- Provide additional nutritional
information upon request
- Post statements with
recommended caloric intake
Source: US Dept. of Commerce

6. Environmental Analysis
• Total Restaurant Industry sales in 2011: $604 billion
Source: restaurant.org

7. Environmental Analysis (con’t)
• Restaurant sales growth in 2011 compared to 2010
Source: restaurant.org

8. Consumer Satisfaction
• New highly intuitive menu
• Adapts to consumer
preferences
• Updated menu
• Ability to instantaneously change the menu language
• Items description with image
• Suggestions of both alcohol and non-alcohol
beverages with dishes picked by consumer

9. Benefits to the Restaurateur
• Reduces employee error
• Keeps track of transactions
– Customized reports in real-time
• QuickBooks
• Helps increase spontaneous sales through item illustration
• Tremendously speeds up service/turnaround time
– Reduce employee error
• Edit and update menu electronically

10. Perceptual Mapping
Efficient
U-Order
U-Dine
Standard
Blackboard
Inflexible Flexibility
Standard Menu
MenuPad
Inefficient

11. U-Order Marketing Mix
Product Price
•Electronic multifunctional menu •Price Skimming strategy
•Easily integrated and updated •$75 per device
•5 year warranty •Free software update
Promotion Place
•B2B Discount – greater discount on •Distributed through regional
bigger orders sales force and website
•Sales Team Promoting •Initially sold in major US cities,
•Social media then expand globally
•Trade fairs

12. U-Dine Marketing Mix
Product Price
•Same functionality as U-Order •$150 per device
•Elegantly designed •Free software update
•Encased in fine leather •Lifetime maintenance services
•Customized
•7 year warranty
Promotion Place
•Sales team promotion •Distributed personal sales team
•Trade shows •Emphasis on relationship building
•Referrals resulting big sales will •Website
get 10% off next order

13. Financials

14. Financials

15. Financials

16. Financials
Breakeven Analysis
FIXED COST $ 80,000
$700,000
VARIABLE COST $ 75.00
NUMBER OF UNITS 250
UNIT PRICE $ 150.00 $600,000
COST-VOLUME-PROFIT
NET NET FIXED VARIABLE TOTAL TOTAL $500,000
UNITS REVENUE COST COST COST PROFIT
0 $0 $83,488 $0 $83,488 -$83,488
250 $37,500 $83,488 $18,750 $102,238 -$64,738 $400,000
500 $75,000 $83,488 $37,500 $120,988 -$45,988
750 $112,500 $83,488 $56,250 $139,738 -$27,238
$300,000
1000 $150,000 $83,488 $75,000 $158,488 -$8,488
1250 $187,500 $83,488 $93,750 $177,238 $10,262
1500 $225,000 $83,488 $112,500 $195,988 $29,012 $200,000
1750 $262,500 $83,488 $131,250 $214,738 $47,762
2000 $300,000 $83,488 $150,000 $233,488 $66,512
$100,000
2250 $337,500 $83,488 $168,750 $252,238 $85,262
2500 $375,000 $83,488 $187,500 $270,988 $104,012
2750 $412,500 $83,488 $206,250 $289,738 $122,762 $0
0
250
500
750
1000
1250
1500
1750
2000
2250
2500
2750
3000
3250
3500
3750
4000
3000 $450,000 $83,488 $225,000 $308,488 $141,512
3250 $487,500 $83,488 $243,750 $327,238 $160,262
3500 $525,000 $83,488 $262,500 $345,988 $179,012 NET UNITS (250)
3750 $562,500 $83,488 $281,250 $364,738 $197,762
4000 $600,000 $83,488 $300,000 $383,488 $220,000

17. Financials
• Seeking: $500,000 Investment for 10% Equity
• 5 Year Buy-Back Option for $1,000,000
500,000 Investment
Allocating the $500,000 Investment:
Marketing Production
R&D Operating Costs
• $100,000 for Marketing
• $130,000 for Initial Production 24% 20%
• $100,000 for R & D 26%
30%
• $170,000 for Operating Expenses